Yieldmo
{{Short description|American advertising technology company}}
{{outdated|date=March 2025}}
{{Use mdy dates|date=March 2025}}
{{Use American English|date=March 2025}}
{{Infobox company
| name = Yieldmo
| logo =
| type = Private
| founded = June 2012
| founder = Mike Yavonditte, Rick Eaton, Teddy Jawde, Todd Coleman
| location_city = Nashua, NH{{citation needed|date=August 2022}}
| key_people = Duc Chau (CTO){{br}}Jennifer Werner (CRO){{br}}Lisa Bradner (CSO){{br}}Lindsey DiGiorgio (CMO){{br}}Holly Danko (SVP, People){{br}}Dan Contento (SVP, Global Platform Development){{br}}Stephen Cutbill (SVP, Europe)
| industry = Online advertising, Digital marketing
| website = {{URL|http://yieldmo.com}}
}}
Yieldmo is an online advertising technology company based in New York City.{{zwj}}{{Cite web |last=Mathew Ingram |date=December 6, 2013 |title=Google may own online ads but it still needs to figure out mobile, and it's betting YieldMo can help |url=http://gigaom.com/2013/12/06/google-may-own-online-ads-but-it-still-needs-to-figure-out-mobile-and-its-betting-Yieldmo-can-help/ |archive-url=https://web.archive.org/web/20131208230747/http://gigaom.com/2013/12/06/google-may-own-online-ads-but-it-still-needs-to-figure-out-mobile-and-its-betting-yieldmo-can-help/ |url-status=dead |archive-date=December 8, 2013 |access-date=January 25, 2015 |publisher=Gigaom}}{{update inline|?=y|date=March 2025}} Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's CEO.{{zwj}}{{Cite web |last=Peter Kafka |date=October 22, 2014 |title=YieldMo Raises $10 Million More for Mobile Ads |url=http://recode.net/2014/10/22/yieldmo-raises-10-million-more-for-mobile-ads/ |access-date=January 25, 2015 |publisher=Recode}}
History
Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on advertising. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million.{{zwj}}{{Cite web |last=Mark Hopkins |date=December 30, 2007 |title=AOL's Quigo Acquisition Complete |url=http://mashable.com/2007/12/30/aols-quigo-acquisition-complete/ |access-date=January 25, 2015 |publisher=Mashable}}
Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures.{{zwj}} The funding round brought the company's total funding to $22.1 million.{{zwj}}{{Cite web |last=Allison Schiff |date=December 12, 2014 |title=Yieldmo: 'We're A Content Ad Company. It's A New Animal' |url=http://adexchanger.com/mobile/yieldmo-were-a-content-ad-company-its-a-new-animal/ |access-date=January 25, 2015 |publisher=Ad Exchanger}} In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report.{{zwj}}{{Cite web |last=Shivon Zilis |date=December 11, 2014 |title=The Current State of Machine Intelligence |url=https://www.bloomberg.com/now/2014-12-11/current-state-machine-intelligence// |access-date=January 25, 2015 |publisher=Bloomberg L.P}} In January 2015, Ad Exchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014.{{zwj}}{{zwj}}{{Cite web |last=Allison Schiff |date=January 5, 2015 |title=A Banner Year For Innovative Mobile And Digital Ad Units |url=http://adexchanger.com/online-advertising/a-banner-year-for-innovative-mobile-and-digital-ad-units/ |access-date=January 25, 2015 |publisher=Ad Exchanger}} Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings.{{zwj}}{{Cite web |last=Schiff |first=Allison |date=May 20, 2015 |title=ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings |url=http://adexchanger.com/mobile/comscore-beefs-up-media-metrix-with-mobile-ad-net-rankings/#more-100980 |access-date=May 25, 2015 |publisher=AdExchanger}} In 2015, Yieldmo delivered ad impressions to 105 million smartphones.{{zwj}}{{Cite web |last=Lipsman |first=Andrew |date=May 20, 2015 |title=Mobile Metrix Now Features Reporting of Mobile Ad Network Reach |url=http://www.comscore.com/Insights/Blog/Mobile-Metrix-Now-Features-Reporting-of-Mobile-Ad-Network-Reach |access-date=May 25, 2015 |publisher=ComScore}} Yieldmo was listed among Deloitte's "Technology Fast 500" in 2017{{Cite journal |title=2017 Technology Fast 500 Ranking |url=https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2017-winners-ranking.pdf |journal=Deloitte}} and 2018.{{zwj}}{{Cite journal |title=2018 Technology Fast 500 Ranking |url=https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2018-winners-ranking.pdf |journal=Deloitte}} Yieldmo was also listed among Crain's "Best Places to Work in NYC in 2020".{{zwj}}{{Cite web |title=2020 Crain's Best Places to Work |url=https://www.crainsnewyork.com/events/best-places-work-nyc-2020 |website=Crain's New York Business|date=September 2, 2020 }}
References
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