Yle X3M

{{Short description|Swedish-language Finnish radio station}}

{{Use dmy dates|date=April 2025}}

{{Infobox radio station

| name = Yle X3M

| logo = Yle X3M logo.png

| logo_size = 200px

| area = Finland

| branding = X3M, Radio X3M

| airdate = {{Start date|1997|10|01|df=yes}}

| format =

| language = Swedish

| power =

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| owner = Yle

| licensee =

| sister_stations = YleX

| webcast = {{URL|https://svenska.yle.fi/x3m/radio/}}

| website = {{URL|https://svenska.yle.fi/x3m/}}

}}

Yle X3M (Extrem, {{IPA|sv-FI|eksˈtreːm|link=yes}}) is a Finnish Swedish-language radio station, owned and operated by Yle. Established in 1997, it is generally aimed at the youth audience broadcasting news, current affairs, entertainment and popular music.{{cite book|author1-last=Hujanen|author1-first=Taisto|author2-last=Weibull|author2-first=Lennart|author3-last=Harrie|author3-first=Eva|pages=17–50|chapter=The Challenge of Public Service Broadcasting in the Nordic Countries: Contents and Audiences|title=Public Service Media from a Nordic Horizon: Politics, Markets, Programming and Users|editor-last=Carlsson|editor-first=Ulla|publisher=Nordicom|isbn=978-91-89471-85-6|year=2013}} The station primarily plays English-language international popular music.{{cite journal|author1-last=Brusila|author1-first=Johanne|author2-last=Ramstedt|author2-first=Kim|year=2019|title=From audio broadcasting to video streaming: The impact of digitalization on music broadcasting among the Swedish-speaking minority of Finland|journal=Journal of European Popular Culture|volume=10|issue=2|doi=10.1386/jepc_00006_1|pages=145–159|issn=2040-6142}} It complements Yle's other Swedish-language radio service, Yle Vega, which focuses on mature audiences.

{{As of|2012}}, Yle X3M had a technical reach of 48% of Finns older than 9 years old.{{cite book|last=Harrie|first=Eva|year=2012|title=Public Service Media in the Nordic Countries: Facts & Figures|isbn=978-91-86523-37-4|publisher=Nordicom}} The daily reach of it and Yle Vega together was 3% of the population over age 9 in 2010, making them together the 10th largest radio "channel" in Finland at the time.{{cite report|author1-last=Saikkonen|author1-first=Sampsa|author2-last=Häkämies|author2-first=Paula|year=2014|title=Mapping Digital Media: Finland|publisher=Open Society Foundations|url=https://issuelab.org/resources/36205/36205.pdf}}

In 1998, X3M became one of the first Finnish radio stations with an online broadcast.{{cn|date=August 2024}} In the 2010s, X3M's internet community was one of the largest Swedish internet communities in Finland.{{cite journal|author1-last=Moring|author1-first=Tom|author2-last=Husband|author2-first=Charles|year=2007|title=The contribution of Swedish-language media in Finland to linguistic vitality|pages=75–101|journal=International Journal of the Sociology of Language|doi=10.1515/IJSL.2007.051|issn=1613-3668}}

The station was considered for closure in 2007 as Yle sought savings in order to adjust to lowering income from television licences, but the station was spared from closure following public support.{{cite news|last=Luukka|first=Teemu|date=11 December 2007|title=Yleisradio hakee säästöjä toimitusten yhteistyöllä|trans-title=Yleisradio seeks savings from collaboration between editorial offices|work=Helsingin Sanomat|url=https://www.hs.fi/kulttuuri/art-2000004532954.html|url-access=subscription|language=fi}}{{cite news|last=Kauppinen|first=Perttu|date=27 November 2007|title=Radio Extrem säilyy, televisiokanava Extra lopetetaan|trans-title=Radio Extrem remains, television channel Extra is shut down|work=Helsingin Sanomat|url=http://www.hs.fi/kulttuuri/artikkeli/Radio+Extrem+säilyy+televisiokanava+Extra+lakkaa/1135232151129|archive-url=https://web.archive.org/web/20071205153807/http://www.hs.fi/kulttuuri/artikkeli/Radio+Extrem+s%C3%A4ilyy+televisiokanava+Extra+lakkaa/1135232151129|archive-date=5 December 2007|language=fi}}

References

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