YouTube (YouTube channel)

On November 2, 2013, the YouTube channel briefly surpassed PewDiePie's channel, to become the most-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube.{{cite web|last=Cohen|first=Joshua|url=https://www.tubefilter.com/2013/11/04/youtube-most-susbcribed-channel/|title=YouTube Is Now The Most Subscribed Channel On YouTube|work=Tubefilter|date=November 4, 2013|access-date=September 20, 2013|archive-date=April 6, 2019|archive-url=https://web.archive.org/web/20190406033842/https://www.tubefilter.com/2013/11/04/youtube-most-susbcribed-channel/|url-status=live}} Throughout December 2013, the channel and PewDiePie struggled for the top position, but soon PewDiePie secured it on December 23, 2013. As of March 28, 2025, the most subscribed channel is that of MrBeast, with 379 million subscribers.

{{Main|YouTube Rewind|l1=YouTube Rewind|YouTube Rewind 2018: Everyone Controls Rewind|l2=its 2018 installment|YouTube Rewind 2019: For the Record|l3=its 2019 installment}}

Between 2010 and 2019, YouTube released an annual YouTube Rewind video through its Spotlight channel. All YouTube Rewind videos from 2012 to 2018 have surpassed 100 million views, while YouTube Rewind: The Ultimate 2016 Challenge surpassed 200 million views. YouTube Rewind 2010: Year in Review and YouTube Rewind 2011, however, have less than 10 million views each. The Ultimate 2016 Challenge became YouTube's fastest video to reach 100 million views, doing so in just 3.2 days. It is also the eighth most-liked non-music video of all time with over 3.40 million likes. On December 14, 2016, shortly after The Ultimate 2016 Challenge was released, the Spotlight channel surpassed 1 billion total video views.{{cite web|url=https://socialblade.com/youtube/user/youtube/monthly|title=youtube Monthly YouTube Statistics|work=Social Blade|archive-url=https://web.archive.org/web/20161230093419/https://socialblade.com/youtube/user/youtube/monthly|archive-date=December 30, 2016|access-date=February 12, 2017}} On December 12, 2018, approximately 6 days and 10 hours after upload, YouTube Rewind 2018: Everyone Controls Rewind became YouTube's most-disliked video of all time, surpassing Justin Bieber's Baby. Shortly after, it also became the first YouTube video to reach 10 million dislikes, doing so in 6 days and 12 hours. Everyone Controls Rewind currently sits at 20 million dislikes. YouTube Rewind 2019: For the Record quickly garnered a notably negative like/dislike ratio as well, amassing 3.9 million dislikes in under 24 hours since its release on December 5, 2019.{{Citation |title=YouTube Rewind 2019: For the Record {{!}} #YouTubeRewind | date=5 December 2019 |url=https://www.youtube.com/watch?v=2lAe1cqCOXo |access-date=2024-03-13 |language=en |archive-date=2019-12-10 |archive-url=https://web.archive.org/web/20191210034001/https://www.youtube.com/watch?v=2lAe1cqCOXo |url-status=live }} It is currently the third most disliked YouTube video with over 9.6 million dislikes.

In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation.{{cite web|url=https://deadline.com/2014/01/dreamworks-animation-youtube-nation-663833/|title=DreamWorks Animation Confirms Daily YouTube Show 'YouTube Nation'|work=Deadline Hollywood|date=January 13, 2014|access-date=September 20, 2014|archive-date=April 12, 2015|archive-url=https://web.archive.org/web/20150412060818/http://deadline.com/2014/01/dreamworks-animation-youtube-nation-663833/|url-status=live}} DWA oversaw the production while YouTube managed the sales and marketing of the series.{{cite web|last=Wallenstein|first=Andrew|url=https://variety.com/2014/digital/news/new-series-youtube-nation-launches-tuesday-from-youtube-dreamworks-animation-1201053518/|title=New Series 'YouTube Nation' Launches Tuesday on YouTube via DreamWorks Animation|work=Variety|date=January 13, 2014|access-date=April 6, 2015|archive-date=September 4, 2019|archive-url=https://web.archive.org/web/20190904183235/https://variety.com/2014/digital/news/new-series-youtube-nation-launches-tuesday-from-youtube-dreamworks-animation-1201053518/|url-status=live}} The series is a news series that rounds up information from the Spotlight channel.{{cite web|last=Gutelle|first=Sam|url=http://www.tubefilter.com/2014/01/09/youtube-nation-dreamworks-daily-news-show/|title=YouTube And Dreamworks To Launch Daily Video News Show|work=Tubefilter|date=January 9, 2014|access-date=September 20, 2014|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616131828/https://www.tubefilter.com/2014/01/09/youtube-nation-dreamworks-daily-news-show/|url-status=live}} YouTube also promotes the series through its Spotlight channel. Early in its history, the series used guest hosts Grace Helbig, Hannah Hart, and Mamrie Hart (no relation) to help propel the series and its audience.{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2014/02/11/grace-helbig-hannah-hart-mamrie-hart-youtube-nation/|title=Grace Helbig, Hannah Hart, And Mamrie Hart Take Over 'YouTube Nation'|work=Tubefilter|date=February 11, 2014|access-date=September 20, 2014|archive-date=May 18, 2014|archive-url=https://web.archive.org/web/20140518013304/http://www.tubefilter.com/2014/02/11/grace-helbig-hannah-hart-mamrie-hart-youtube-nation/|url-status=live}}

Due to regularly being promoted on the Spotlight channel (now just called YouTube), YouTube Nation was able to reach the 1 million subscriber milestone within three months of its launch.{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2014/04/17/youtube-millionaires-nation-steve-woolf-zadi-diaz/|title=YouTube Millionaires: YouTube Nation Finds The Best Videos On The Net|work=Tubefilter|date=April 17, 2014|access-date=September 20, 2014|archive-date=July 8, 2014|archive-url=https://web.archive.org/web/20140708232527/http://www.tubefilter.com/2014/04/17/youtube-millionaires-nation-steve-woolf-zadi-diaz/|url-status=live}} The series was nominated for the fourth annual Streamy Award under Best News and Current Events but lost to SourceFed.{{cite web|url=http://www.streamys.org/nominees-winners/4th-annual-nominees-winners/|title=4th Annual Streamy Awards Nominees|publisher=Streamy Awards|access-date=September 20, 2014|archive-date=September 24, 2014|archive-url=https://web.archive.org/web/20140924123852/http://www.streamys.org/nominees-winners/4th-annual-nominees-winners/|url-status=live}} After 350 episodes, the series aired its last episode on December 5, 2014.{{cite web|last=Spangler|first=Todd|url=https://variety.com/2014/digital/news/dreamworks-animation-youtube-pull-plug-on-youtube-nation-show-1201370036/|title=DreamWorks Animation, YouTube Pull Plug on 'YouTube Nation' Show|work=Variety|date=December 4, 2014|access-date=January 9, 2015|archive-date=June 17, 2019|archive-url=https://web.archive.org/web/20190617190130/https://variety.com/2014/digital/news/dreamworks-animation-youtube-pull-plug-on-youtube-nation-show-1201370036/|url-status=live}}

{{Main|Hello 2021}}

On December 10, 2020, YouTube announced that Fremantle would produce Hello 2021—a series of five localized New Year's Eve countdown specials that will celebrate notable videos of the year, and feature other guest appearances and performances. There will be separate specials for Japan, South Korea, India, the UK, and the Americas.{{Cite web|last=Del Rosario|first=Alexandra|date=2020-12-10|title=Matthew McConaughey, RuPaul, Storm Reid & More To Ring In New Year With YouTube In 'Hello 2021' Global Celebration|url=https://deadline.com/2020/12/matthew-mcconaughey-rupaul-storm-reid-new-year-youtube-hello-2021-1234653416/|access-date=2020-12-10|website=Deadline|language=en-US|archive-date=2020-12-15|archive-url=https://web.archive.org/web/20201215210502/https://deadline.com/2020/12/matthew-mcconaughey-rupaul-storm-reid-new-year-youtube-hello-2021-1234653416/|url-status=live}}

In December 2021, One Trillion Minecraft Views on YouTube and Counting was posted to commemorate the one trillion views of Minecraft-related videos.{{cite web|last=Parrish|first=Ash|url=https://www.theverge.com/2021/12/15/22838148/minecraft-1-trillion-views-youtube-mojang-microsoft|title=Minecraft crosses 1 trillion views on YouTube|work=The Verge|date=December 15, 2021|accessdate=June 10, 2024}} Featuring various Minecraft content creators, the video is a 3D animation based on the game.{{cite web|last=Hale|first=James|url=https://www.tubefilter.com/2021/12/15/youtube-minecraft-one-trillion-views/|archive-url=https://web.archive.org/web/20211215190855/https://www.tubefilter.com/2021/12/15/youtube-minecraft-one-trillion-views/|title=YouTube Celebrates 'Minecraft's' Trillionth View With Nods For Top Creators|work=Tubefilter|date=December 15, 2021|archive-date=December 15, 2021|accessdate=June 10, 2024}}

In May 2013, the Spotlight channel was being used to stream its Comedy Week event, produced by ChannelFlip. During the event, YouTube used its homepage to spotlight comedy videos made specifically for the event.{{cite magazine|last=Rothman|first=Lily|url=https://entertainment.time.com/2013/05/20/youtube-bets-big-on-laughs-with-its-first-ever-comedy-week/|title=YouTube Bets Big on Laughs with Its First-Ever "Comedy Week"|magazine=Time|date=May 20, 2013|access-date=September 20, 2014|archive-date=June 5, 2019|archive-url=https://web.archive.org/web/20190605010243/http://entertainment.time.com/2013/05/20/youtube-bets-big-on-laughs-with-its-first-ever-comedy-week/|url-status=live}} The video of the 2-hour kickoff event has earned 1.06 million views as of September 2014.{{cite AV media|url=https://www.youtube.com/watch?v=5z3cI0NnKN0|title=The Big Live Comedy Show - YouTube Comedy Week|publisher=YouTube|date=May 19, 2013|access-date=September 20, 2014|archive-date=June 9, 2019|archive-url=https://web.archive.org/web/20190609215944/https://www.youtube.com/watch?v=5z3cI0NnKN0|url-status=live}} The event was met with mixed critical reception, with the particular mixture of new and traditional media personalities, as well as technical difficulties being specifically scrutinized.{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2013/05/20/youtube-big-live-comedy-show-fail/|title=Six Reasons Why YouTube's 'Big Live Comedy Show' Didn't Work|work=Tubefilter|date=May 20, 2013|access-date=September 20, 2014|archive-date=April 24, 2019|archive-url=https://web.archive.org/web/20190424072403/https://www.tubefilter.com/2013/05/20/youtube-big-live-comedy-show-fail/|url-status=live}} The event was the first of its kind about being streamed by YouTube. Although it was marketed as the first annual Comedy Week event, there have been no announcements regarding a follow-up Comedy Week event.

On August 4, 2013, YouTube launched "Geek Week", which was kicked off by Freddie Wong in the United States, and TomSka in the United Kingdom.{{cite web|url=https://youtube.googleblog.com/2013/07/youtube-geekweek-2013.html|title=YouTube geeks out with first-ever Geek Week: August 4-10, 2013|work=YouTube Official Blog|publisher=Blogspot|date=July 24, 2013|access-date=September 20, 2014|archive-date=March 30, 2016|archive-url=https://web.archive.org/web/20160330043229/https://youtube.googleblog.com/2013/07/youtube-geekweek-2013.html|url-status=live}}{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2013/07/24/youtube-geek-week-teaser/|title=Geek Week Officially Coming August 4th As YouTube Releases Teaser|work=Tubefilter|date=July 24, 2013|access-date=September 20, 2014|archive-date=July 19, 2014|archive-url=https://web.archive.org/web/20140719065621/http://www.tubefilter.com/2013/07/24/youtube-geek-week-teaser/|url-status=live}} The week was composed of themed days, which included Blockbuster Sunday, Global Geekery Monday, Brainiac Tuesday, Super Wednesday, Gaming Thursday, and Fan Friday. The event was launched in conjunction with Nerdist in the US, and ChannelFlip in the UK.{{cite web|last=Cohen|first=Matt|url=http://www.nerdist.com/2013/07/youtube-launches-geek-week/|title=YouTube Launches "Geek Week"|publisher=Nerdist|date=July 24, 2013|access-date=September 20, 2014|archive-date=April 29, 2014|archive-url=https://web.archive.org/web/20140429004959/http://www.nerdist.com/2013/07/youtube-launches-geek-week/|url-status=dead}}{{cite web|last=Schroeder|first=Stan|url=https://mashable.com/2013/07/24/youtube-geek-week/|title=YouTube Announces Geek Week, Starting Aug. 4|work=Mashable|date=July 24, 2013|access-date=September 20, 2013|archive-date=October 9, 2013|archive-url=https://web.archive.org/web/20131009221945/http://mashable.com/2013/07/24/youtube-geek-week/|url-status=live}}

During the 2013 LGBT Pride Month, the channel was used to bring light to LGBT and LGBT pride-related information and videos.{{cite web|last=Rudolph|first=Christopher|url=https://www.huffingtonpost.com/2013/06/27/youtube-proud-to-love_n_3511805.html|title=YouTube Celebrates Gay Pride With 'Proud To Love' (VIDEO)|work=Huffington Post|date=June 27, 2013|access-date=September 20, 2014|archive-date=March 11, 2014|archive-url=https://web.archive.org/web/20140311081158/http://www.huffingtonpost.com/2013/06/27/youtube-proud-to-love_n_3511805.html|url-status=live}} Google, which owns YouTube, has been said by TechCrunch to be "a huge proponent of gay rights".{{cite web|last=Crook|first=Jordan|url=https://techcrunch.com/2013/06/27/youtube-celebrates-pride-with-proudtolove-spotlight-channel/|title=YouTube Celebrates Pride With #ProudToLove Spotlight Channel|publisher=TechCrunch|date=June 27, 2013|access-date=September 20, 2014|archive-date=June 28, 2019|archive-url=https://web.archive.org/web/20190628104157/https://techcrunch.com/2013/06/27/youtube-celebrates-pride-with-proudtolove-spotlight-channel/|url-status=live}} An article on the Official YouTube Blog was attached to the event.{{cite web|url=https://youtube.googleblog.com/2013/06/were-proudtolove-lgbt-community-on.html|title=We're #ProudToLove the LGBT community on YouTube|work=YouTube Official Blog|publisher=Blogspot|date=June 27, 2013|access-date=September 20, 2014|archive-date=April 15, 2016|archive-url=https://web.archive.org/web/20160415061700/https://youtube.googleblog.com/2013/06/were-proudtolove-lgbt-community-on.html|url-status=live}}

{{Main|YouTube Music Awards}}

In November 2013, YouTube launched its first YT Music Awards presentation. Announcing its nominations in the previous month, the award show aimed to create traffic through its social media voting format.{{cite web|last=Spangler|first=Todd|url=https://variety.com/2013/digital/news/youtube-music-awards-nominees-announced-1200749352/|title=YouTube Music Awards Nominees Announced|work=Variety|date=October 21, 2013|access-date=September 20, 2013|archive-date=July 1, 2015|archive-url=https://web.archive.org/web/20150701181852/http://variety.com/2013/digital/news/youtube-music-awards-nominees-announced-1200749352/|url-status=live}} The event was streamed onto the Spotlight channel, and has earned over 4.5 million views as of September 2014.{{cite AV media|url=https://www.youtube.com/watch?v=yXBPbnv1H-U|title=The First-Ever YouTube Music Awards (YTMA)|publisher=YouTube|date=November 5, 2013|access-date=September 20, 2013|archive-date=June 18, 2019|archive-url=https://web.archive.org/web/20190618152409/https://www.youtube.com/watch?v=yXBPbnv1H-U|url-status=live}} The event's technical difficulties and its plethora of nominations for mainstream artists, rather than YouTube artists, were at the center of overall mixed critical reception.{{cite web|last=Gelt|first=Jessica|url=https://www.latimes.com/entertainment/tv/showtracker/la-et-st-youtube-music-awards-eminem-wins-artist-of-the-year-20131103-story.html|title=YouTube Music Awards: Eminem wins Artist of the Year ... wait, what?|work=Los Angeles Times|date=November 3, 2013|access-date=September 20, 2013|archive-date=March 11, 2014|archive-url=https://web.archive.org/web/20140311020437/http://www.latimes.com/entertainment/tv/showtracker/la-et-st-youtube-music-awards-eminem-wins-artist-of-the-year-20131103,0,7513928.story|url-status=live}}

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