You Don't Know (702 song)

{{Infobox song

| name = You Don't Know

| cover =

| alt =

| type = single

| artist = 702

| album = 702

| released = August 3, 1999

| recorded = 1998

| studio =

| venue =

| genre = Funk{{cite web|first=Beth|last=Johnson |title=702 – Music – EW.com |publisher=Entertainment Weekly|date=June 25, 1999 |url=https://ew.com/article/1999/06/25/702/|access-date=June 26, 2022 |archive-url=https://web.archive.org/web/20200919073711/https://ew.com/article/1999/06/25/702/|archive-date=19 September 2020|url-status=dead|quote=From Missy Elliott’s throbbing ”Where My Girls At” to the vocoder (rediscovered device of the year!) funk of Soulshack & Karlin’s ”You Don’t Know}}

| length = 4:08 (album version)
3:25 (radio edit)

| label = Motown

| writer = Anthem, Carsten Schack, Kenneth Karlin

| producer = Soulshock & Karlin

| prev_title = Where My Girls At?

| prev_year = 1999

| next_title = Gotta Leave

| next_year = 2000

}}

"You Don't Know" is a song recorded by American R&B group 702, released as the second single from their self-titled second album. The song was written and produced by Danish record producers Soulshock & Karlin; it was a moderate hit in Europe peaking within the top 40 in the UK.

Background

When recording their sophomore album, the girls of 702 wanted to record songs that they actually liked and when they heard the demo tape of "You Don't Know", they didn't like it. According to Lemisha, "Honestly, to tell you the truth, when we heard the demo, we didn't like the song, but at the urging of Motown President Kedar Massenburg, it made the cut". She continued saying, "We had a really bad vibe about the song ... and Kedar ... was like, 'Well, you guys are doing the song.' And that's when we had to trust people who know more (about the music industry) than us and who we're trying to learn from."{{cite web|url=https://lasvegassun.com/news/1999/may/25/three-las-vegans-hit-the-charts-as-hot-rb-group-70/|title=Three Las Vegans hit the charts as hot R&B group 702|work=Las Vegas Sun|access-date=June 23, 2018}}

Music and lyrics

Described as being a "futuristic track" by Billboard,{{cite magazine|url=https://books.google.com/books?id=tQ0EAAAAMBAJ&q=%22you+don%27t+know%22&pg=PA65|title=Motown's 702 Shows Musical Growth With Its Second Release|magazine=Billboard|date=June 5, 1999|access-date=June 23, 2018}} "You Don't Know" is a song about a girl liking a boy too much explained by 702 group member Irish.{{cite web|url=http://www.mtv.com/news/1433959/702-explains-you-dont-know-plans-tv-appearances/|archive-url=https://web.archive.org/web/20170909180152/http://www.mtv.com/news/1433959/702-explains-you-dont-know-plans-tv-appearances/|url-status=dead|archive-date=September 9, 2017|title=702 Explains "You Don't Know," Plans TV Appearances|work=MTV News|access-date=June 23, 2018}} According to Irish, "It's just one of those kinda songs [which says] 'I think I'm going crazy. I like you too much'."

Music video

The official music video for "You Don't Know" was directed by Bille Woodruff. It features the members in a futuristic setting throughout the video.{{cite web |title=You don't know |url=http://www.mvdbase.com/video.php?id=295 |access-date=2018-06-23 |publisher=mvdbase.com}} The video starts with the girls dressed as robots. While they are moving robotically, various clips from the music video are shown on medium TV screens. On one TV screen, Meelah is wearing a white dress; as she sings, white doves fly above her. The clip then reverts to the scene of the girls dressed as robots. During the chorus, Irish and Lemisha are shown in similar rooms as Meelah, with Irish wearing a blue outfit and Lemisha wearing a black outfit. The robotic scenes are shown simultaneously in between each girl's solo room scenes. The following video scene shows the three girls walking in the woods. While wandering the woods, they come across a cave and go in. After looking around the cave, they sing the song's chorus while standing around. While the girls are in the cave, three men walk around the woods with a tracking device, looking for the girls. They find their location and go inside the cave, but the members are not there anymore. In between the scene, a new clip emerges with the girls wearing white jumpsuits. The video ends with them walking underwater.{{cite web|url=https://www.youtube.com/watch?v=yjLaH1xcI28|title=You don't know|date=June 16, 2009 |publisher=YouTube|access-date=2018-06-23}} "You Don't Know"'s music video was ranked at number 5 on Bustle{{'}}s "22 Weird 90's Music Videos That You Somehow Managed to Forget About" list.{{cite web|url=https://www.bustle.com/articles/138421-22-weird-90s-music-videos-that-you-somehow-managed-to-forget-about|title=22 Weird '90s Music Videos That You Somehow Managed To Forget About|publisher=Bustle|access-date=2018-06-23}}

The video made its premiere on video station BET on the week ending August 15, 1999.{{cite web|url=https://worldradiohistory.com/Archive-All-Music/Billboard/90s/1999/BB-1999-08-28.pdf|title=Video Monitor|date=August 28, 1999|work=Billboard|access-date=May 31, 2022}} It later premiered on The Box on the week ending August 22, 1999.{{cite web|url=https://books.google.com/books?id=nwgEAAAAMBAJ|title=Video Monitor|date=September 4, 1999|work=Billboard|access-date=May 31, 2022}}

Chart performance

"You Don't Know?" peaked at No. 50 on the Hot R&B/Hip-Hop Songs chart on August 28, 1999.{{cite web|url=https://www.billboard.com/charts/r-b-hip-hop-songs/1999-08-28|title=702 : Chart History|publisher=Billboard.com|access-date=2018-06-23}} The song also peaked within the top 40 of the UK Singles Chart at number 36 in November 1999.{{cite web|url=http://www.officialcharts.com/charts/singles-chart/19991121/7501/|title=Official Singles Chart Top 100|publisher=Official Charts Company|access-date=2018-06-23}} The song also charted in other countries in Europe such as Germany and the Netherlands where it charted at numbers 90 and 60, respectively.

Track listings

{{tracklist

| headline = CD single{{cite web|title=You Don't Know – CD Single|website=Discogs|url=https://www.discogs.com/702-You-Dont-Know/master/108037|access-date=June 23, 2018}}

| title1 = You Don't Know

| note1 = Radio Edit

| length1 = 3:25

| title2 = You Don't Know

| note2 = Ignorants Remix

| length2 = 4:41

| title3 = You Don't Know

| note3 = Marvel & Eliy Remix

| length3 = 6:19

| title4 = You Don't Know

| note4 = Ignorants Remix Instrumental

| length4 = 5:16

}}

Charts

class="wikitable sortable"

! scope="col"| Chart (1999)

! scope="col"| Peak
position

{{singlechart|Germany|90|songid=122126|artist=702|song=YOU DON'T KNOW|access-date=August 11, 2019}}

Netherlands (Dutch Top 40 Tipparade){{cite web|url=https://www.top40.nl/tipparade/1999/week-49|title=702-You Don't Know|language=nl|publisher=top40.nl}}

|align="center"|20

{{singlechart|Dutch100|60|artist=702|song=YOU DON'T KNOW|access-date=2018-06-23}}

{{singlechart|UK|36|artist=702|song=You Don't Know|date=19991121|access-date=June 23, 2018}}

{{singlechart|UKdance|3|artist=702|song=You Don't Know|date=19991121|access-date=June 23, 2018}}

{{singlechart|UKrandb|7|artist=702|song=You Don't Know|date=19991121|access-date=June 23, 2018}}

US Hot R&B/Hip-Hop Songs (Billboard){{cite magazine|url=https://www.billboard.com/artist/702/chart-history/bsi/|title=702 Chart History (Hot R&B/Hip-Hop Songs)|magazine=Billboard|url-status=dead|archive-url=https://web.archive.org/web/20211118003602/https://www.billboard.com/artist/702/chart-history/bsi/|archive-date=November 18, 2021|access-date=April 16, 2023}}

|align="center"|50

Release history

class="wikitable plainrowheaders" ! scope="col" \|Region ! scope="col" \|Date ! scope="col" \|Format(s) ! scope="col" \|Label(s) ! scope="col" \|{{abbr\|Ref(s).\|Reference(s)}}
scope="row" \|United States \|August 3, 1999 \| Urban contemporary radio \| rowspan="2" \|Motown \| align="center" \|{{cite magazine\|title=AddVance Notice\|magazine=Radio & Records\|issue=1310\|page=66\|date=July 30, 1999}}
scope="row" \|United Kingdom \|November 15, 1999 \|{{hlist\|12-inch vinyl\|CD\|cassette}} \| align="center" \|{{cite magazine \|date=November 13, 1999 \|title=New Releases – For Week Starting 15 November, 1999: Singles \|url=https://worldradiohistory.com/UK/Music-Week/1999/Music-Week-1999-11-13.pdf \|magazine=Music Week \|page=27 \|access-date=October 1, 2023}}

class="wikitable plainrowheaders"

! scope="col" |Region

! scope="col" |Date

! scope="col" |Format(s)

! scope="col" |Label(s)

! scope="col" |{{abbr|Ref(s).|Reference(s)}}

scope="row" |United States

|August 3, 1999

| Urban contemporary radio

| rowspan="2" |Motown

| align="center" |{{cite magazine|title=AddVance Notice|magazine=Radio & Records|issue=1310|page=66|date=July 30, 1999}}

scope="row" |United Kingdom

|November 15, 1999

|{{hlist|12-inch vinyl|CD|cassette}}

| align="center" |{{cite magazine |date=November 13, 1999 |title=New Releases – For Week Starting 15 November, 1999: Singles |url=https://worldradiohistory.com/UK/Music-Week/1999/Music-Week-1999-11-13.pdf |magazine=Music Week |page=27 |access-date=October 1, 2023}}

References

Category:1999 songs

Category:1999 singles

Category:702 (group) songs

Category:Songs written by Kenneth Karlin

Category:Songs written by Soulshock

Category:Motown singles