Youngme Moon

Moon's research and course development focuses on the intersection of business, branding, and culture. Her bestselling first book, Different, which Time magazine

referred to as “a poetic paean to originality,” {{cite magazine|url=http://content.time.com/time/magazine/article/0,9171,1997453,00.html|title=Business Books|first=Andrea|last=Sachs|magazine=Time|date=28 June 2010|publisher=|via=content.time.com}} was published by Random House

in 2010. Her ideas have been published in a variety of academic and business journals, including the Harvard Business Review. Moon's research has also been featured in The Wall Street Journal{{cite news|url=https://online.wsj.com/news/articles/SB10001424052970204190504577038263244281128|title=WSJ|newspaper=Wall Street Journal|date=19 November 2011|publisher=|via=online.wsj.com|last1=Murray|first1=Alan}} and Forbes.{{cite web|url=https://www.forbes.com/sites/jmaureenhenderson/2013/04/30/why-its-better-for-your-career-to-be-loathed-than-liked/|title=Why It's Better For Your Career To Be Loathed Than Liked|first=J. Maureen|last=Henderson|website=Forbes|publisher=}} She has published and sold more than a million{{Citation needed|date=May 2015}} case studies on companies ranging from Microsoft to IKEA to Starbucks. Moon was among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. She ranked 12th in 2018/19,{{Cite web|title=Top 40 Bestselling Case Authors 2018/19|url=https://www.thecasecentre.org/educators/casemethod/bestsellingauthors/2019/intro|access-date=2020-06-18|website=thecasecentre.org|language=en}} 11th in 2017/18,{{Cite web|title=Top 40 Bestselling Case Authors 2017/18|url=https://www.thecasecentre.org/educators/casemethod/bestsellingauthors/2018/intro|access-date=2020-06-18|website=thecasecentre.org|language=en}} sixth in 2016/17{{Cite web|title=Our Top 40 Bestselling Case Authors 2016/17|url=https://www.thecasecentre.org/educators/casemethod/bestsellingauthors/2017/intro/|access-date=2020-06-18|website=thecasecentre.org|language=en}} and eighth in 2015/16.{{Cite web|title=Top 40 Bestselling Case Authors 2015/16|url=https://www.thecasecentre.org/educators/casemethod/bestsellingauthors/2016/intro/|access-date=2020-06-18|website=thecasecentre.org|language=en}}

She is the first Asian-American woman to receive tenure at Harvard Business School.{{citation needed|date=April 2022}}

Moon serves on the Board of Directors of Unilever{{cite web|url=https://www.unilever.com/about/who-we-are/our-leadership/Professor-Youngme-Moon.html?criteria=page=2|title=Professor Youngme Moon|website=Unilever global company website}} (a leading global consumer goods company), Rakuten (one of Asia's most prominent ecommerce companies), Sweetgreen{{Cite news|url=https://www.recode.net/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo|title=Warby Parker is valued at $1.75 billion after a pre-IPO investment of $75 million|work=Recode|access-date=2018-11-21}} (a fast casual salad chain), Warby Parker (a leading online eyeglasses retailer), MasterCard,{{cite web | url = https://investor.mastercard.com/corporate-governance/board-of-directors/person-details/default.aspx?ItemId=a305153d-3e30-4e58-b891-4dc8369cab67 | date = May 13, 2021 | title = MasterCard - Board of Directors}} Riot Games (a video game developer),{{cite news | url = https://www.washingtonpost.com/video-games/2021/03/16/nicolo-laurent-lawsuit-riot-games/ | title = Riot Games board finds no wrongdoing by CEO Nicolo Laurent, denies misconduct allegations in new court filing | first = Mikhail |last = Klimentov | date = March 16, 2021 | accessdate = March 16, 2021 | newspaper = The Washington Post }} and Groq (an artificial intelligence chip startup).{{Cite web |date=2021-11-18 |title=About - Groq |url=https://wow.groq.com/about-us/ |access-date=2024-05-22 |language=en-US}}

Moon received her M.A. and Ph.D. from Stanford University, and her B.A. from Yale University. Prior to joining Harvard Business School, she was on the faculty at Massachusetts Institute of Technology.

{{reflist}}

• Harvard Business School, "Youngme Moon". Faculty & Research. (http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6589)
• Sachs, Andrea. (June 28, 2010). "To copy or not to copy? Making the case for successful imitators and innovators." (http://content.time.com/time/magazine/article/0,9171,1997453,00.html). Time magazine.
• Murray, Alan. (November 19, 2011). "Gift Guide: Best of Business." (https://www.wsj.com/articles/SB10001424052970204190504577038263244281128). The Wall Street Journal.
• Henderson, Maureen J. (April 30, 2013), "Why It's Better For Your Career To Be Loathed Than Liked." (https://www.forbes.com/sites/jmaureenhenderson/2013/04/30/why-its-better-for-your-career-to-be-loathed-than-liked/). Forbes.
• Youngme Moon (2010), [https://web.archive.org/web/20130616163030/http://www.youngmemoon.com/home.html "Different: Escaping the Competitive Herd"], Crown Books/Random House.
• Avid Technology, Inc. Investor Relations. (http://ir.avid.com/index.cfm).
• Zulily. How zulily works. (http://www.zulily.com/howzulilyworks).

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