YuMe

Jayan Ramankutty had just came off of acquisition of Lara tech by Cypress Semi. And Empower tell by IP UNITY. Empower tell was voice over IP. He is now thinking of delivering video over the same. Jayan registered YuMe as LLC. He knew Ayyappan who was from his home town back in India. Eventually Ayyappan joined him. Ayyappan knew Jayant Kadambi from his previous job and he brought him in the equation. Jayan made them equal partner thinking they will bring good energy and they became co- founders. YuMe LLC got converted into YUME Inc. In 2006 investors came in and Jayant and Ayyappan took over the company. 2011, YuMe acquired Appealing Media, a mobile video advertising company.{{cite web|url=https://techcrunch.com/2011/06/15/yume-acquires-uk-mobile-video-ad-company-appealing-media/|title=YuMe Acquires UK Mobile Video Ad Company Appealing Media - TechCrunch|first=Leena|last=Rao}}{{cite web|url=http://on.aol.com/video/yume-taps-booming-growth-in-mobile-video-advertising-in-europe-517481551?icid=bottom_related_thumb_9|title=YuMe Taps Booming Growth in Mobile Video Advertising in Europe - AOL.com|last=AOL|website=AOL.com}} In early 2013, YuMe acquired Crowd Science, an audience targeting technology company,{{Cite web|url=https://thenextweb.com/insider/2013/01/15/yume-acquires-ventre-backed-audience-targeting-technology-firm-crowd-science/|title = YuMe Buys Audience Targeting Technology Firm Crowd Science|date = 15 January 2013}} and on August 7, 2013, the company held its initial public offering.{{cite web|url=http://www.yume.com/news/press-releases/yume-celebrates-initial-public-offering-and-first-day-trading-new-york-stock-exc|title=Newsroom|website=www.yume.com}} In September 2017, YuMe Inc was acquired by San Francisco ad tech company RhythmOne LLC for $185 million.{{Cite news|url=https://www.portada-online.com/2017/09/07/through-its-acquisition-of-yume-rhythmone-accesses-premium-video-and-drives-multicultural-targeting/|title=Through Acquisition of YuMe, RhythmOne Accesses Premium Video and Drives Multicultural Targeting|date=2017-09-07|work=Portada|access-date=2018-06-05|language=en-US}}{{Cite news|url=https://martechtoday.com/rhythmone-buys-yume-185-million-203591|title=RhythmOne buys YuMe for $185 million - MarTech Today|date=2017-09-05|work=MarTech Today|access-date=2018-06-05|language=en-US}} In November 2017, YuMe launched people-based marketing suite.{{Cite web|url=http://www.mrweb.com/drno/news25289.htm|title=Daily Research News Online no. 25289 - YuMe Launches People-Based Marketing Suite|website=www.mrweb.com|language=en|access-date=2017-11-17}} After acquisition of RhythmOne, there has been massive layoffs across all of YuMe's branches. YuMe is also shutting down its office at Chennai by June 30, 2019. Employees have been advised to seek other jobs with a severance package.

YuMe has products for both the supply side and the demand side of the digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach receptive audiences across video inventory running on any of the four connected screens (personal computers, smartphones, tablets, and connected TVs).{{cite web|url=http://www.adweek.com/news/advertising-branding/yume-brands-missing-boat-web-video-users-125618|title=YuMe: Brands Missing the Boat on Web Video Users}}{{cite web|url=http://adage.com/article/media/media-agency-tv-ad-buying-metric-web-video/135812/|title=Mindshare's New Metric for Web Video: Gross Ratings Points|date=6 April 2009}}{{cite web|url=http://www.mediapost.com/publications/article/169099/yume-to-debut-algorithm-to-aid-video-ad-placement.html#axzz2J2BsUzg2|title=YuMe To Debut Algorithm To Aid Video Ad Placement|website=www.mediapost.com}}{{cite web|url=http://www.bizreport.com/2013/01/new-ad-unit-to-create-more-immersive-tv-experience.html|title=New ad unit to create more immersive TV experience - Advertising - BizReport|website=www.bizreport.com|date=9 January 2013}} On the supply side, the YuMe for Publishers suite of products offers digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization efforts across direct-sold, mediated, and YuMe-fulfilled ads.{{cite web|url=http://www.rapidtvnews.com/index.php/24671/youme-ads-in-stream-advertising-for-kaltura-online-video-platform.html|title=YuMe adds in-stream advertising for Kaltura online video platform|first=Michelle|last=Clancy}}{{cite web|url=http://www.beet.tv/2013/01/christie-hartbarger-pricing.html|title=Connected TV Ads Worth the Premium; Shouldn't be Thrown In As Freebies – Beet.TV|date=2 January 2013}}{{cite news|url=http://www.bitsaa.org/news/30434/BITSian-is-keynote-speaker-at-San-Jose-State-University-.htm|title=BITSian is keynote speaker at San Jose State University}}{{cite web|last1=Goering|first1=Richard|title=Cadence's Ambit PKS speeds tapeout at EmpowerTel Networks|url=http://www.eetimes.com/document.asp?doc_id=1214630|website=EE Times|access-date=15 December 2016|date=14 June 2000}}{{cite web|author1=Electronic News|title=Cypress Acquires Lara Networks For $225M|url=http://www.edn.com/electronics-news/4336336/Cypress-Acquires-Lara-Networks-For-225M|website=EDN Network|access-date=15 December 2016|date=13 June 2001}}

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• {{Official website}}
• {{Finance links

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| hoovers = YuMe_inc.4dbab4043a090a3b

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Category:Mass media companies of the United States

Category:Companies based in Redwood City, California