Yva Richard

{{Short description|20th century French fetishwear company}}

Yva Richard was a French fetishwear company of the early 20th century, run by Nativa Richard and her husband.{{Cite news|url=http://www.anothermag.com/fashion-beauty/8761/the-forgotten-fetishwear-company-of-twenties-paris|title=The Forgotten Fetishwear Company of 1920s Paris|last=Singer|first=Olivia|newspaper=AnOther|access-date=2016-10-12}}{{Cite book|title=Yva Richard : L'âge d'or du fétichisme|last=Dupouy|first=Alexandre|publisher=Editions Astarté|year=1994|isbn=978-2909607030|language=fr}}

They founded the company a few weeks before the outbreak of World War I. By the late 1920s, it had become a successful mail-order business.{{cite book |last1=Dupouy |first1=Alexandre |title=City of Pleasure: Paris Between the Wars |date=2019 |publisher=Korero Press |isbn=9781912740055 |pages=66 |url=https://www.koreropress.com/city-of-pleasure-paris-between-the-wars/}} One of their most notorious designs was a studded steel cone bra and chastity belt with a plumed headdress.{{cite book |last1=Dupouy |first1=Alexandre |title=City of Pleasure: Paris Between the Wars |date=2019 |publisher=Korero Press |isbn=9781912740055 |pages=68 |url=https://www.koreropress.com/city-of-pleasure-paris-between-the-wars/}} Their main competitor was Diana Slip.