Zero-order process (statistics)
In probability theory and statistics, a zero-order process is a stochastic process in which each observation is independent of all previous observations. For example, a zero-order process in marketing would be one in which the brands purchased next do not depend on the brands purchased before, implying a fixed probability of purchase since it is zero order in regards to probability.
References
- {{cite book | title=Consumer behavior: theoretical sources | url=https://archive.org/details/consumerbehavior0000ward | url-access=registration | first1=Scott | last1=Ward | first2=Thomas S. | last2=Robertson | publisher=Prentice-Hall | year=1973 | isbn=0131693913 | page=[https://archive.org/details/consumerbehavior0000ward/page/536 536] }}
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