Zesty.io

Founders Randy Apuzzo and Andy Fleming created Zesty.io as a way to "meet the unique needs of businesses, but also to address the changing needs of the web development community."{{cite web|last1=Mesker|first1=Amber|title=Kickass entrepreneur: Zesty|url=http://www.discoversd.com/news/2015/aug/25/kickass-entrepreneur-zesty/|website=DiscoverSD.com|publisher=Discover SD|access-date=20 November 2015}}{{cite web|last1=McKenna|first1=John|title=Rackspace Startup Program Spotlight On Variable Action: Smart Software, Faster Websites|url=http://www.rackspace.com/blog/rackspace-startup-program-spotlight-on-variable-action-smart-software-faster-websites/|website=The Rackspace Blog! And Newsroom|publisher=The Rackspace|access-date=20 November 2015}}{{cite web|title=Featured USD Experts: Justine Rapp|url=https://www.sandiego.edu/news/experts.php?_focus=62|website=USD News Center|publisher=University of San Diego|access-date=22 November 2015}} Headquartered in San Diego, Apuzzo and his team at Variable Action built Zesty.io to solve what they perceived to be a recurring problem for businesses’ web presence, which according to them was that "enterprises were either stuck with a professional website that they couldn’t control, or they had to create a do-it-yourself website that lacked the professional design and functionality essential for business growth."{{cite web|title=San Diego Entrepreneur Day Workshop Schedule|url=http://sdentrepreneurday.com/events/workshop-presenters-2/#|website=San Diego Entrepreneur Day|publisher=San Diego Entrepreneur Day|access-date=20 November 2015}} After three years in private development, Zesty.io made its official debut in 2010.{{cite web|last1=Ismail|first1=Kaya|title=An Interview with Zesty's Co-Founder & CEO Randy Apuzzo|url=https://www.cmscritic.com/an-interview-with-zestys-co-founder-ceo-randy-apuzzo/|website=CMS Critic|date=16 September 2015 |publisher=CMS Critic|access-date=16 December 2015}}

Early investors of Zesty.io include Andy Ballester, co-founder of GoFundMe; Taner Halicioglu, co-founder of Seed San Diego and creator of Facebook hardware infrastructure; and Dave Hagewood, CEO of Psyonix and creator of popular game publisher Rocket League.{{Cite news|url=https://www.businesswire.com/news/home/20171219005379/en/%E2%80%98Content-Rules-World%E2%80%99-Startup-Zesty.io-Tops-2.8|title='Content Rules the World' Startup Zesty.io Tops Off $2.8 Million to Advance Web CMS Innovation|access-date=2018-07-17|language=en}} Zesty.io has also earned startup acceleration grants from Google.

In December 2017, Zesty.io announced a raise of $1.5M led by ClearVision Equity Partners, a micro-cap equity firm.{{Cite news|url=http://www.sandiegouniontribune.com/business/technology/sd-fi-zesty-clearvision-20180112-story.html|title=San Diego's Zesty.io raises $1.5 million for web content platform|last=Freeman|first=Mike|work=sandiegouniontribune.com|access-date=2018-07-17|language=en-US}}

At that same time, Gerry Widmer became CEO of Zesty.io while its co-founder Apuzzo transitioned into the Chief Technical Officer (CTO) role.{{Cite news|url=https://www.sdbj.com/news/2017/dec/21/zestyio-gets-more-seed-money-shuffles-c-suite/|title=Zesty.io gets More Seed Money, Shuffles C-Suite|work=San Diego Business Journal|access-date=2018-07-17}} Zesty.io has raised $2.8 million in funding total. Widmer, who joined Zesty.io in 2015, was previously general manager of BlueHornet, an enterprise software-as-a-service email platform and division of then-publicly traded company Digital River.

Zesty.io allows content to be managed as itself (function as a headless CMS). Zesty.io can also power web properties.{{cite web|last1=Ismail|first1=Kaya|title=Zesty.io: Rivalling Traditional Enterprise CMS With Lean SaaS|url=http://www.cmscritic.com/zesty.io-rivalling-traditional-enterprise-cms-with-lean-saas/|website=CMS Critic|date=12 August 2015 |publisher=CMS Critic|access-date=20 November 2015}} Content managed in a Zesty.io instance can be delivered to multiple devices with different screen sizes and display optimally.{{cite web|last1=Jennewein|first1=Chris|title=Five Questions for a San Diego Startup: Zesty.io|url=http://timesofsandiego.com/business/2016/01/07/five-questions-for-a-san-diego-startup-zesty-io/|date=7 January 2016 |work=Times of San Diego|access-date=8 February 2016}} The platform creates responsive enterprise websites that are automatically optimized for search engines.{{cite web|last1=Harman|first1=Liz|title=Getting to Know Your Professors: Justine Rapp|url=http://www.sandiego.edu/insideusd/?p=34034|website=Inside USD|publisher=University of San Diego|access-date=22 November 2015}}{{cite web|title=Zesty Incubator Program at University of San Diego (USD)|url=https://www.youtube.com/watch?v=Zhr9WmWsezo|via=YouTube|access-date=22 November 2015}}

Zesty.io also supports multisite management. The multisite view allows users to manage multiple instances from one portal. The platform deploys web properties to cloud infrastructure and a global Content Distribution Network. Zesty.io's multisite supports functionality for users to share media within and among instances and web properties, as well as duplicate, share, and repurpose templates.

Zesty.io multi site management integrates with major analytics platforms such as Google Analytics to provide multi-site traffic analytics, user behavior tracking, as well as the ability to export data collected to other marketing platforms.{{cite book|last1=Gardner|first1=Jerimiah|title=The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value, and Creates Passionate Customers|date=2014|publisher=Market by Numbers, LLC|location=San Diego, CA}}

Because Zesty.io is a cloud platform, updates deploy automatically as new releases become available. As a SaaS platform, it is "versionless and infrastructure-less." Deployment of new language, platform or infrastructure changes, and feature updates are automatic as well.

Zesty.io runs on a multi-tenant cloud infrastructure with a global content delivery network. The infrastructure is built on Google Cloud Platform along with a global CDN hosted with Fastly. It uses a closed-source code base and cloud infrastructure is designed to protect front-facing web content from hackers and DDoS attacks. DDoS mitigation is delivered through Fastly or CloudFlare's content delivery network. Google Cloud Platform loadbalancers use anycast to distribute traffic to nearby servers, which greatly diffuses the potency of DDoS attacks by preventing the attackers from focusing their traffic on a single system on the Internet.{{cite web|last1=Bright|first1=Peter|title=Spamhaus DDoS grows to Internet-threatening size|url=https://arstechnica.com/security/2013/03/spamhaus-ddos-grows-to-internet-threatening-size/|website=Ars Technica|date=27 March 2013 |publisher=Ars Technica|access-date=29 February 2016}} For security purposes, users have the options to enable two-factor authentication powered by Twilio’s 2FA product Authy, as well as the ability to create and designate specific admin permissions and controls.{{Cite news|url=https://customers.twilio.com/1244/zesty-io/|title=Zesty.Io delivers a security-first approach with Twilio's two-factor authentication service {{!}} Twilio Customer Stories|work=Twilio Customer Stories|access-date=2018-07-17|language=en-US}}

Zesty.io provides integrations to most major marketing technologies,{{Cite web|url=https://developer.zesty.io/|title=Documentation|website=Developers|language=en-us|access-date=2018-07-17}} including

• Slack
• Marketo
• Dribbble
• Stripe
• HubSpot
• Twitter
• TinyURL
• YouTube
• Open Weather
• Google Analytics

Zesty.io uses templating language Parsley. Parsley is used to power Zesty.io's schema based contextual coding. Parsley is used to create the presentation layer, and run routing for websites. It includes a full API Index.{{Cite web|url=https://developer.zesty.io/parsley-templating/|title=Parsley Templating|website=Developers|language=en-us|access-date=2018-07-17}} Similar to other templating languages, Parsley uses double French brackets, {{ }}, to open and close template expressions. Inside these brackets, a developer can use Parsley functions, reference content schema properties, and write JavaScript statements. These templating expressions are written alongside standard HTML. Parsley works to optimize each call and statement to expedite loading times for content on Zesty.io even though it is dynamic.

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Category:Content management systems

Category:Enterprise software

Category:Marketing software