Zupee (Ludo)

{{Short description|2018 video game}}

{{Multiple issues|

{{Orphan|date=August 2024}}

{{Advert|date=May 2024}}

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{{Use dmy dates|date=July 2024}}

{{Infobox company

| name = Zupee (Ludo)

| logo = Zupee-logo.png

| type = Private

| industry = Online Gaming

| founded = 2018

| founder = Dilsher Singh Malhi

Siddhant Saurabh.

| hq_location = Gurgaon, India

| services = Online Skilled Based Games

| num_employees = 300

| parent = Cashgrail Private Limited

| website = https://www.zupee.com

}}

Zupee (Ludo) is an online multiplayer gaming app {{Cite web |title=Smile Group backs gaming startup Zupee |url=https://www.vccircle.com/exclusive-smile-group-backs-gaming-startup-zupee |access-date=2023-09-12 |website=VCCircle}}{{Cite news |date=2021-06-09 |title=Playing games can boost learning, improve complex business trainings: Zupee founder |work=The Economic Times |url=https://economictimes.indiatimes.com/magazines/panache/playing-games-can-boost-learning-improve-complex-business-trainings-zupee-founder/articleshow/83358672.cms |access-date=2023-09-12 |issn=0013-0389}}{{Cite news |date=2020-04-08 |title=Zupee raises $8mn |work=The Hindu |url=https://www.thehindu.com/business/zupee-raises-8mn/article31292940.ece |access-date=2023-09-12 |issn=0971-751X}} where users can play against other users for entertainment and monetary rewards.{{Cite news |last=Mittal |first=Apoorva |date=2021-08-17 |title=Zupee raises $30 million in funding led by WestCap Group, Tomales Bay Capital |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/funding/zupee-raises-30-million-in-funding-led-by-westcap-group-tomales-bay-capital/articleshow/85374921.cms |access-date=2023-09-12 |issn=0013-0389}}{{Cite web |last=Kaur |first=Harpreet |date=2021-10-13 |title=How Zupee Has Revolutionized Gaming In India |url=https://chandigarhmetro.com/how-zupee-has-revolutionized-gaming-in-india/ |access-date=2023-08-31 |website=Chandigarh Metro}}{{Cite news |last=Mittal |first=Apoorva |date=2022-01-05 |title=Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/funding/gaming-startup-zupee-racks-up-72-million-as-part-of-larger-round-valuation-hits-600-million/articleshow/88703903.cms?from=mdr |access-date=2023-08-31 |issn=0013-0389}}

Background

Zupee is an Indian online gaming platform that offers games of skill. It offers both free and pay-to-play games. Its flagship game is Ludo.{{Cite web |date=2023-09-18 |title=What is Zupee Ludo and How to Play it: A Comprehensive Guide in 2023 (18th September) |url=https://technosports.co.in/what-is-zupee-ludo-comprehensive-guide/ |access-date=2023-09-18}}

Zupee was founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh.{{Cite web |last=Chengappa |first=Sangeetha |date=2020-04-08 |title=Skill-based gaming company Zupee raises $8 million in Series A, led by Matrix Partners India |url=https://www.thehindubusinessline.com/info-tech/skill-based-gaming-company-zupee-raises-8-million-in-series-a-led-by-matrix-partners-india/article31287510.ece |access-date=2023-08-31 |website=BusinessLine}}

Zupee is backed by investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners.{{Cite web |last=Singh |first=Shubham |date=2021-01-11 |title=Gaming Platform Zupee Raises $10 Mn From WestCap To Build On 2020 Growth |url=https://inc42.com/buzz/zupee-raises-10-mn-from-westcap-to-build-on-2020-growth/ |access-date=2024-03-27 |website=Inc42 Media |language=en}}

In 2021, Zupee introduced a skilling academy and partnered with NIIT Foundation to offer vocational skills programs.{{Cite news |date=2021-06-21 |title=Zupee launches skilling academy; ties up with NIIT Foundation for vocational skills programme |url=https://timesofindia.indiatimes.com/zupee-launches-skilling-academy-ties-up-with-niit-foundation-for-vocational-skills-programme/articleshow/83716289.cms?from=mdr |access-date=2024-03-27 |work=The Times of India |issn=0971-8257}}

Format

Zupee Ludo is an online version of the classic board game Ludo.

Brand ambassadors

  • Kapil Sharma{{Cite web |last=Khosla |first=Varuni |date=2023-06-30 |title=Gaming platform Zupee signs Kapil Sharma as brand ambassador for new ad film |url=https://www.livemint.com/companies/news/zupee-a-gaming-platform-appoints-kapil-sharma-as-brand-ambassador-in-new-ad-campaign-featuring-ludo-and-other-games-11688121780285.html |access-date=2023-09-12 |website=mint}}
  • Salman Khan{{Cite web |date=2023-02-17 |title=Online gaming platform Zupee names Salman Khan as brand ambassador |url=https://www.financialexpress.com/business/brandwagon-online-gaming-platform-zupee-names-salman-khan-as-brand-ambassador-2984612/ |access-date=2023-08-31 |website=Financialexpress}}

References

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