Zynga with Friends

{{Use mdy dates|date=March 2013}}

{{short description|Video game developer}}

{{Infobox company

| name = Zynga with Friends

| logo = Newtoy logo.png

| logo_size = 200px

| logo_caption = Current company logo

| type = Subsidiary

| industry = Video games

| fate = Dissolved by Zynga

| successor =

| foundation = 2008

| defunct =

| location = McKinney, Texas

| key_people = Paul Bettner
David Bettner
Michael Chow

| products = Chess with Friends (2008)
Words with Friends (2009)
We Rule (2010)
Hanging with Friends (2011)
Scramble with Friends (2012)
Matching with Friends (2012)
Gems with Friends (2012)
Stampede Run (2013)

| parent = Zynga (2010–present)

}}

Zynga with Friends (formerly Newtoy, Inc.) was a video game developer founded in 2008 by brothers Paul Bettner and David Bettner, and their cousin Michael Chow.{{cite web |url= https://investor.zynga.com/financial-information/annual-reports |title= Zynga acquires "words with friends" developer NEWTOY |publisher=zynga.com |access-date=2010-12-02 }} In November 2008, Newtoy, Inc. released its first game for the iPhone and iPod touch, Chess with Friends, an asynchronous multiplayer game released for the Apple App Store.{{cite news |url=https://www.wired.com/gamelife/2008/11/halo-wars-devs/ |title=Halo Wars Devs Form iPhone Game Studio {{!}} GameLife {{!}} Wired.com |publisher=wired.com |access-date=2010-03-18 |first=Jean |last=Snow |date=November 14, 2008}} In August the following year, it released its second game for iPhone and iPod touch, Words with Friends, another asynchronous multiplayer game with gameplay similar to Scrabble, which ultimately became their best known game.{{cite web |url=http://prmac.com/release-id-6845.htm |title=Newtoy releases Words with Friends 1.0 for iPhone and iPod Touch |publisher=prmac.com |access-date=2010-03-18 }} In November 2010, the company was acquired by Zynga for $53.3 million and an undisclosed amount of stock.{{cite web |url=https://venturebeat.com/2011/07/05/zynga-paid-53-3m-to-buy-words-with-friends-mobile-game-maker-newtoy/ |title=Zynga paid $53.3M to buy Words With Friends mobile game maker Newtoy |last1=Takahashi|first1=Dean|date=2011-07-05 |website=Venture Beat |access-date=2016-10-25}}{{cite web |url=http://www.businessinsider.com/words-with-friends-paul-bettner-david-bettner-zynga-ownership-2012-10 |title=The Guys Who Did Words With Friends Could Have Made A Fortune On Zynga |website=Business Insider |access-date=2018-05-24}} Following the acquisition, the studio would be rebranded to Zynga with Friends in December of that year. Newtoy would be the company's fourteenth acquisition within its peak years.

Nearly two years since the studio's latest release, Zynga with Friends would release the company's third title, Hanging with Friends, on June 9, 2011, the title would be followed by Scramble with Friends in January 2012.{{cite web |url=https://www.pcmag.com/article2/0,2817,2398460,00.asp |title=Zynga Launches Scramble With Friends App |last1=Moscaritolo |first1=Angela |date=2012-01-06 |website=PC Magazine |access-date=2016-10-25}} The company was attempting to capitalize on the breakthrough success of Words with Friends, Zynga re-launched Zynga with Friends as a standalone social network in June 2012.{{cite web |url=https://www.forbes.com/sites/tomiogeron/2012/06/26/live-zynga-unleashed-at-san-francisco-headquarters/#67011b8a617e |title=Zynga Unleashes 'Zynga With Friends' Platform For Real-Time Gaming |last1=Geron |first1=Tomio |date=2012-06-26 |website=Forbes |access-date=2016-10-25}} Within the autumn of that year, it was clear that the Zynga with Friends social network was no longer a success; the Bettner brothers left the company, with Zynga's stock price beginning to decline.{{cite web |url=https://venturebeat.com/2012/10/05/words-with-friends-co-creators-leave-zynga/ |title=Words With Friends co-creators leave Zynga |last1=Takahashi |first1=Dean |date=2012-10-05 |website=Venture Beat |access-date=2016-10-25}}