active rock
{{short description|Radio format}}
{{More citations needed|date=June 2021}}
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge of mainstream rock and album-oriented rock.[http://www.radioinfo.com/2012/08/19/the-state-of-rock-radio-2/ "The State of Rock Radio – Part One"]. RadioInfo, August 19, 2012.
Format background
There is no concrete definition of the active rock format. Sean Ross, editor of Airplay Monitor, described active rock in the late 1990s as album-oriented rock (AOR) "with a greater emphasis on the harder end of the spectrum".Toby Eddings, "Active rock finds an Asylum at 93.5", The Sun News, February 7, 1999 Radio & Records defined the format as based on current rock hits in frequent rotation and targeted to males ages 18–34, akin to the approach of contemporary hit radio (CHR) stations.{{cite magazine |url=https://www.americanradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/99/RR-1999-02-12-OCR-Page-0086.pdf |last=Maxwell |first=Cyndee |title=How To Define An Active Rocker... |magazine=Radio & Records |page=84 |date=February 12, 1999 |access-date=July 4, 2018 }}
An active rock station may include songs by classic hard rock artists whereas a modern rock or alternative station would not. Additionally, an active rock station will play a very popular demand in rotation of new hard rock and heavy metal artists as well as hard rock and heavy metal artists from the mid-1990s and throughout the 2000s. Usually an active rock station will play predominantly newer artists and songs, while other stations will play a balance of classic and new hard rock as close to home as possible to mainstream rock without overlapping the format.
References
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External links
- [http://www.americasmusiccharts.com/index.cgi?fmt=R2 Current Active Rock chart as reported by Mediabase]
{{Rock music}}