ad exchange

{{Short description|Technology platform for buying and selling of advertising}}

{{main | Online advertising }}

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.{{cite web |

url=https://www.youtube.com/watch?v=-Glgi9RRuJs |archive-url=https://ghostarchive.org/varchive/youtube/20211221/-Glgi9RRuJs |archive-date=2021-12-21 |url-status=live|title=How an ad is served with real-time bidding |via=YouTube}}{{cbignore}} Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),{{Cite web|url=http://www.iab.net/events_training/242821|title=IAB|website=IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy|language=en-US|access-date=2018-07-20}} and by advertising trade publications.

Ad exchanges

Notable ad exchanges include:

See also

References

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Category:Online advertising