advertising ID
{{Short description|Unique identifier tied to a device for advertising}}
An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers.
"[https://www.iab.com/insights/2016-mobile-app-marketing-glossary/#index-1 2016 Mobile App Marketing Glossary]".
Interactive Advertising Bureau.
Retrieved November 16, 2022.
It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications.{{cite news|url=http://www.huffingtonpost.co.uk/entry/using-just-1000-worth-of-mobile-adverts-you-can-effectively-track-anyone_uk_59e87ccbe4b0d0e4fe6d6be5|title=You can effectively track anyone, anywhere just by the adverts they receive|date=October 19, 2017|publisher=Huffington Post|last=Tamblyn|first=Thomas}} There is a potential for such technology to replace magic cookies.{{Cite web |title=Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like |author=Edwards, Jim |work=Business Insider |date=January 27, 2014 |access-date=29 March 2021 |url= https://www.businessinsider.com/googles-new-advertising-id-is-now-live-and-tracking-new-android-phonesthis-is-what-it-looks-like-2014-1?r=US&IR=T }}
Implementations
- Apple calls their advertising ID the "Identifier for Advertisers" (IDFA). Beginning with its iOS 14.5 software update, Apple will allow its users to choose whether to allow apps to track their IDFA.{{Cite news|last=Nguyen|first=Joanna Stern and Nicole|date=2021-04-07|title=iPhone Apps Asking to Track You? Answers to Your iOS 14.5 Privacy Questions|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/iphone-apps-asking-to-track-you-answers-to-your-ios-14-5-privacy-questions-11617800400|access-date=2021-04-11|issn=0099-9660}}
- Google calls their implementation "Google Advertising ID" (GAID) and formerly "Android ID", "Android Device ID", or "Android Advertising ID" (AAID).
- Microsoft uses a similar technology, also called Advertising ID, that is generated for each device and user. In Windows 10 & 11, it can be turned off in the settings panel.{{cite web|url=https://support.microsoft.com/en-us/windows/general-privacy-settings-in-windows-7c7f6a09-cebd-5589-c376-7f505e5bf65a|title=General privacy settings in Windows|website=Microsoft Support}}
See also
- {{Annotated link|Ad-ID}}