appetizing store
{{short description|Type of retail establishment}}
Image:Russ and daughters front.jpg, an appetizing store in New York's Lower East Side|alt=Exterior shot of small urban food retailer]]
An appetizing store, typically in reference to Jewish cuisine in New York City, particularly Ashkenazi Jewish cuisine, is a store that sells "food that generally goes with bagels", although appetizings can also be served with a variety of breads. Appetizings include smoked and pickled fish and fish spreads, pickled vegetables, cream cheese spreads, and other cheeses.
Most appetizing stores were opened in the late 1800s and the early 1900s. In 1930, there were 500 such stores in New York City; by 2015, there were fewer than ten. The concept started to experience a revitalization in the 2010s with the opening of new stores in Toronto, Philadelphia, and Brooklyn.
Term
The word "appetizing" is sometimes shortened to "appy" and is used for the stores and the foods they sell.{{Cite web|last=Achitoff-Gray|first=Niki|date=6 November 2019|title=Lox, Whitefish, and Beyond: An Introduction to Appetizing|url=https://www.seriouseats.com/2014/09/introduction-to-jewish-appetizing-bagels-lox-whitefish-herring-and-beyond.html|url-status=live|archive-url=https://web.archive.org/web/20140927003237/http://www.seriouseats.com:80/2014/09/introduction-to-jewish-appetizing-bagels-lox-whitefish-herring-and-beyond.html |archive-date=2014-09-27 |access-date=2021-02-03|website=Serious Eats}}{{Cite web|last=Feldman|first=Zachary|date=2016-04-19|title=The Ten Best Appetizing Counters in NYC|url=https://www.villagevoice.com/2016/04/19/the-ten-best-appetizing-counters-in-nyc/|url-status=live|archive-url=https://web.archive.org/web/20200817133430/https://www.villagevoice.com/2016/04/19/the-ten-best-appetizing-counters-in-nyc/ |archive-date=2020-08-17 |access-date=2021-02-03|website=The Village Voice}} The term is used typically among American Jews, especially those in the New York City area in neighborhoods with traditionally large Jewish populations.{{cite journal|author=Michael Pollak|date=27 June 2004|title=F.Y.I.|url=https://query.nytimes.com/gst/fullpage.html?res=9D03E5DD1638F934A15755C0A9629C8B63|journal=New York Times}}{{cite journal|author=Joseph Berger|date=2 July 2007|title=No more Babka? There goes the neighborhood|url=http://cityroom.blogs.nytimes.com/2007/07/02/no-more-babka-there-goes-the-neighborhood/|journal=New York Times}} Saveur traced the term back to food similar to "the cold appetizers that would have started a meal back home in Eastern Europe",{{Cite web|last=Sax|first=David|author-link=David Sax|date=23 January 2014|title=Appetizing Stores|url=http://www.saveur.com/article/travels/appetizing-stores/|url-status=live|archive-url=https://web.archive.org/web/20140105063658/http://www.saveur.com:80/article/travels/appetizing-stores |archive-date=2014-01-05 |access-date=2021-02-03|website=Saveur|language=en}} although scholars Hasia Diner, Eve Jochnowitz and Norma Joseph say the foods were American foods and others, such as lox, that would have been new to immigrants from Eastern Europe.{{Cite web|last=|first=|date=|title=Appetizing - An American New York Jewish Food Tradition Transcript|url=https://www.associationforjewishstudies.org/publications-research/adventures-in-jewish-studies-podcast/appetizing-an-american-new-york-jewish-food-tradition-transcript|url-status=live|archive-url=https://web.archive.org/web/20210128131911/https://www.associationforjewishstudies.org/publications-research/adventures-in-jewish-studies-podcast/appetizing-an-american-new-york-jewish-food-tradition-transcript |archive-date=2021-01-28 |access-date=2021-02-03|website=Association for Jewish Studies}}
The New York Times claimed in 2004 that the term was not used outside of New York City, but as of 2014, this was no longer true, with Toronto's Schmaltz Appetizing a notable example.{{cite web |last1=Yoskowitz |first1=Jeffrey |last2=Alpern |first2=Liz |title=The Best Jewish Food in Toronto |url=https://www.myjewishlearning.com/the-nosher/the-best-jewish-food-in-toronto/ |website=The Nosher |access-date=16 January 2023}}{{cite web |title=Schmaltz Appetizing |url=https://www.blogto.com/grocery/schmaltz-appetizing-toronto/ |website=BlogTO |access-date=16 January 2023}} While Schmaltz Appetitizing is the only restaurant in Toronto to use the term in its name, it is not the only such establishment; United Bakers Dairy Restaurant{{cite web |last1=Sax |first1=David |title=Appetizing Stores |url=https://www.saveur.com/article/travels/appetizing-stores/ |website=Saveur |publisher=Recurrent |access-date=16 January 2023}} is a venerable and longstanding institution, predating Schmaltz by decades – United Bakers celebrated its hundredth anniversary in 2012,{{cite web |title=Toronto's United Bakers Dairy Restaurant Celebrates 100 Years |url=https://unitedbakers.ca/blogs/news/toronto-s-united-bakers-dairy-restaurant-celebrates-100-years |website=United Bakers |access-date=16 January 2023}} while Schmaltz opened its doors in 2014.{{cite news |last1=Pupo |first1=Mark |title=How Anthony Rose became Toronto's comfort-food king |url=https://torontolife.com/food/chef-anthony-rose-and-sons-swan-diner-trinity-bellwoods-queen-west/ |access-date=16 January 2023 |work=Toronto Life |date=October 22, 2015}}
Foods
The stores sell food that Thrillist describes as "food that generally goes with bagels", although Milton Glaser and Jerome Snyder wrote that appetizings might be served with a variety of breads and rolls, including bialys, challah, corn rye bread, Jewish rye, onion rolls, Russian health bread, and seeded hard rolls.{{Cite web|last=Walsh|first=Chris M.|title=The Deli's Other Half: The Rise, Fall, and Revival of NYC's Appetizing Stores|url=https://www.thrillist.com/eat/new-york/the-rise-fall-and-revival-of-the-nyc-appetizing-store|access-date=2021-02-03|website=Thrillist|language=en}}{{Cite web|last=Wood|first=Yamit Behar|date=2019-01-23|title=The Appetizing World of Murray's|url=https://jewishjournal.com/culture/food/292756/how-a-new-york-deli-stays-hot-after-73-years/|url-status=live|archive-url=https://web.archive.org/web/20200621124500/https://jewishjournal.com/culture/food/292756/how-a-new-york-deli-stays-hot-after-73-years/ |archive-date=2020-06-21 |access-date=2021-02-03|website=The Jewish Journal of Greater Los Angeles|language=en-US}} The Village Voice described appetizing as "the many pickled, smoked, cured, and cultured edibles served alongside bagels and bialys".
Appetizing includes both dairy and "parve" (neither dairy nor meat) food items such as lox (traditionally, salt cured salmon), nova (cold smoked salmon), sable, whitefish, cream cheese spreads, pickled vegetables, along with candies, nuts, and dried fruit. According to a 1968 New York Magazine article, the foods are typically served for Sunday brunch.{{Cite book|last1=Glaser|first1=Milton|author-link=Milton Glaser|url=https://books.google.com/books?id=n-ECAAAAMBAJ&dq=a+gentile%27s+guide+to+jewish+food+new+york+magazine&pg=PA35|title=A Gentile's Guide to Jewish Food Part 1:The Appetizing Store|last2=Snyder|first2=Jerome|author2-link=Jerome Snyder|date=1968-07-22|magazine=New York|isbn=|location=|pages=35–39|language=en}} Jewish kashrut dietary laws specify that meat and dairy products cannot be eaten together or sold in the same places.
Stores
The stores are different from delicatessens in that an appetizing store is a place that sells fish and dairy products but no meat, whereas a kosher delicatessen sells meats but no dairy.{{cite web|last1=Feldmar|first1=Jamie|title=Lox Lens: Appetizing Shops In NYC, Then And Now|url=http://gothamist.com/2011/12/27/appetizing.php|website=Gothamist|accessdate=6 May 2017|date=27 December 2011|url-status=dead|archiveurl=https://web.archive.org/web/20150502140621/http://gothamist.com/2011/12/27/appetizing.php|archivedate=2 May 2015}} Thrillist called them "the deli's other half".
In 1930, there were 500 appetizing stores in New York City, and a similar number in 1950. The majority were opened in the late 1800s and early 1900s.{{Cite web|last=Ilyashov|first=Alexandra|date=2018-10-15|title=NYC's Top Jewish Appetizing Spots|url=https://ny.eater.com/maps/best-jewish-appetizing-shop-deli-nyc|url-status=live|archive-url=https://web.archive.org/web/20181016034124/https://ny.eater.com/maps/best-jewish-appetizing-shop-deli-nyc |archive-date=2018-10-16 |access-date=2021-02-03|website=Eater|language=en}} In the 1950s and 1960s, the stores started to close as the owners' children pursued other careers and supermarkets started carrying Jewish specialties. By 2015, there were fewer than 10 remaining. Shelsky's in Cobble Hill was the first appetizing store to open in Brooklyn in 60 years when it opened in 2011. In 2014, an appetizing store opened in Toronto.{{Cite web|last=Youdan|first=Caroline|date=2014-10-06|title=Anthony Rose is opening a Jewish "appetizing store" behind Fat Pasha|url=https://torontolife.com/food/anthony-rose-opening-jewish-appetizing-store-behind-fat-pasha/|url-status=live|archive-url=https://web.archive.org/web/20151220065012/http://torontolife.com:80/food/anthony-rose-opening-jewish-appetizing-store-behind-fat-pasha/ |archive-date=2015-12-20 |access-date=2021-02-03|website=Toronto Life|language=en-US}} In 2021, a shop modeled on the concept opened in Philadelphia.{{Cite web|last=Panzer|first=Sophie|date=2021-01-14|title=New South Philly Shop Pays Homage to Traditional Jewish 'Appetizing Stores,' Features Artisanal Smoked Fish|url=https://www.jewishexponent.com/2021/01/14/new-south-philly-shop-pays-homage-to-traditional-jewish-appetizing-stores-features-artisanal-smoked-fish/|url-status=live|archive-url=https://web.archive.org/web/20210115030532/https://www.jewishexponent.com/2021/01/14/new-south-philly-shop-pays-homage-to-traditional-jewish-appetizing-stores-features-artisanal-smoked-fish/ |archive-date=2021-01-15 |access-date=2021-02-03|website=Jewish Exponent|language=en-US}}
Notable establishments
See also
{{portal|Food|Companies|Judaism}}
References
{{reflist}}{{Jewish cuisine}}