average selling price

{{Short description|Economic term}}

{{One source|date=June 2024}}

The average selling price (ASP) of goods or commodities is the average price at which a particular product or commodity is sold across channels or markets. The term is especially used in the retail sector and technology distribution.{{Cite web|url=https://www.investopedia.com/terms/a/averagesellingprice.asp|title=Understanding Average Selling Price (ASP)|first1=Mitchell|last1=Grant|first2=Will|last2=Kenton|website=Investopedia}}{{user-generated source|date=June 2024}} In lodging industry, it is more commonly referred to as Average Room Rate or Average Daily Rate.