bald assertion

{{short description|Advertising term}}

In advertising, a bald assertion in advertising (or non-establishment claim) is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth.{{Cite book|title=Business Ethics: Ethical Decision Making & Cases|last1=Ferrell|first1=O.C.|last2=Fraedrich|first2=John|last3=Ferrell|first3=Linda|publisher=Cengage Learning|year=2016|isbn=978-1305500846|edition=11th|pages=78}} An example of such advertising practices is when a company claims their product is the best on the market.