beko

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş. in 1955, which is currently the parent company of Beko, Grundig and Indesit as of 2022), and Leon Bejerano in Istanbul, Turkey, in 1954. The company's name is a combination of the first two letters of the founders' surnames, Bejerano and Koç.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe.{{cite news|url=http://edition.cnn.com/2005/BUSINESS/01/17/turkey.beko/|access-date=21 November 2011|title=Turkey switches on to TV market|publisher=CNN|date=17 January 2005|first=Jim|last=Boulden

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In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.{{cite web|url=http://www.koc.com.tr/en-us/Investor_Relations/FinancialStatementsStatistics/AnnualReports/Documents/Board%20of%20Directors%27%20Report.pdf|title=Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008|publisher=Koç Holding|access-date=13 June 2012|archive-date=12 October 2016|archive-url=https://web.archive.org/web/20161012071733/http://www.koc.com.tr/en-us/Investor_Relations/FinancialStatementsStatistics/AnnualReports/Documents/Board%20of%20Directors%27%20Report.pdf|url-status=dead}}

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.{{cite web|url=http://www.arcelikas.com/UserFiles/file/PDF/EN/2009.pdf|title=Annual Report 2009|publisher=Arçelik A.Ş.|access-date=13 June 2012|archive-date=23 December 2018|archive-url=https://web.archive.org/web/20181223120913/http://www.arcelikas.com/UserFiles/file/PDF/EN/2009.pdf|url-status=dead}}

Beko started selling its products in Egypt in 2014{{Cite web |title=U.S. And Global Refrigerated Air Dryers April 2019 U.S. And Global In-Depth Analysis by Key Players, Type and Applications Forecast to 2026 – Worldwide Market |url=https://worldwidemarketnow.com/38656-u-s-and-global-refrigerated-air-dryers-april-2019-u-s-and-global-in-depth-analysis-by-key-players-type-and-applications-forecast-to-2026/ |url-status=dead |archive-url=https://web.archive.org/web/20190506094719/https://worldwidemarketnow.com/38656-u-s-and-global-refrigerated-air-dryers-april-2019-u-s-and-global-in-depth-analysis-by-key-players-type-and-applications-forecast-to-2026/ |archive-date=6 May 2019 |access-date=6 May 2019}} and, in June of that year, the company updated its logo.{{Cite web |url=http://www.fcbarcelona.com/club/detail/article/season/2013-2014/fc-barcelona-and-beko-sign-global-sponsorship-agreement |title=FC Barcelona and Beko sign global sponsorship agreement |date=30 June 2014 |website=FC Barcelona |archive-url=https://web.archive.org/web/20160519231355/http://www.fcbarcelona.com/club/detail/article/season/2013-2014/fc-barcelona-and-beko-sign-global-sponsorship-agreement |archive-date=19 May 2016}}

In India, Beko formed a joint venture with Tata Group subsidiary Voltas in 2017 to produce home appliances like TVs, dishwashers, washing machines, under "Voltas Beko" brand.{{cite news |title=Voltas to enter home appliances market, forms joint venture with Arcelik |url=https://www.livemint.com/Companies/qQAVLX8wR7LoORGcB6XkTL/Voltas-to-enter-home-appliances-market-forms-joint-venture.html |access-date=5 May 2024 |work=Mint |date=24 May 2017 |language=en}}

File:Washing Machine Beko.jpg

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,{{Cite web |url=http://www.beko.com.tr/led-televizyonlar-led-tv.html |title=Beko Türkiye: LED Televizyonlar |access-date=30 June 2012 |archive-url=https://web.archive.org/web/20120626004944/http://www.beko.com.tr/led-televizyonlar-led-tv.html |archive-date=26 June 2012 |url-status=dead }} refrigerators, washing machines and dishwashers, in several countries.{{cite web|url=http://www.beko.co.uk/Pg/BekoBrands|title=Beko Brands|publisher=beko.co.uk|access-date=21 June 2012}}

Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.{{Cite news|url=https://www.theguardian.com/uk-news/2016/aug/08/defective-beko-tumble-dryer-mishell-moloney-birmingham-coroner-fatal-fire|title=Defective tumble dryer blamed for fatal fire in Birmingham|agency=Press Association|date=2016-08-08|work=The Guardian|access-date=2019-07-21|language=en-GB|issn=0261-3077}} Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.'{{Cite news |url=https://www.theguardian.com/money/2017/may/30/beko-issues-tumble-dryers-safety-alert-concerns-fire-risk-recall-blaze |title=Beko issues tumble dryers safety alert over fire risk concerns |last=Smithers |first=Rebecca |date=2017-05-30 |work=The Guardian |access-date=2019-07-21 |language=en-GB |issn=0261-3077}} However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.{{Cite news |url=https://www.theguardian.com/uk-news/2016/aug/08/defective-beko-tumble-dryer-mishell-moloney-birmingham-coroner-fatal-fire |title=Defective tumble dryer blamed for fatal fire in Birmingham |agency=Press Association |date=2016-08-08 |work=The Guardian |access-date=2019-07-21 |language=en-GB |issn=0261-3077}}

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.{{Cite web |url=https://www.fiba.basketball/basketballworldcup/2014/news/PR-N-4-FIBA-and-Beko-sign-global-partnership-leadin |archive-url=https://web.archive.org/web/20180216085137/http://www.fiba.basketball/basketballworldcup/2014/news/PR-N-4-FIBA-and-Beko-sign-global-partnership-leadin |url-status=dead |archive-date=16 February 2018 |title=FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup |website=FIBA }} Beko is a partner of the Spanish football club FC Barcelona{{Cite web|url=https://www.fcbarcelona.com/club/news/2017-2018/fc-barcelona-extends-sponsorship-agreement-with-beko|title=FC Barcelona extends sponsorship agreement with Beko |publisher=FC Barcelona|language=en-US|access-date=2018-02-15}} since 2014 and Turkish football club Beşiktaş JK{{Cite news |url=http://www.fanatik.com.tr/2013/12/26/besiktas-beko-ile-imzaladi-348870 |title=Beşiktaş Beko ile imzaladı |date=26 December 2013 |publisher=Fanatik |lang=tr}} (having previously been their shirt sponsor from 1988 to 2004{{Cite web |title=Shifting the goalposts: how Beko used Reels to connect with Turkish football fans |url=https://www.thedrum.com/news/2021/11/12/shifting-the-goalposts-how-beko-used-reels-connect-with-turkish-football-fans |last=Lim |first=Eleanor |date=12 November 2021 |access-date=13 December 2023 |website=The Drum}}) and Turkmen football club FC HTTU.{{Cite news |url=http://www.zamantm.com/tm/newsDetail_getNewsById.action?newsId=57375 |title=4 ýyldan soň 4-nji çempionlyk |date=7 December 2013 |publisher=Zaman Turkmenistan |lang=tk |archive-url=https://archive.today/20131208225320/http://www.zamantm.com/tm/newsDetail_getNewsById.action?newsId=57375 |archive-date=8 December 2013}} Furthermore, it had been one of the largest advertisers in the English Premier League since 2008,{{Cite web |url=http://www.sportspromedia.com/news/beko_teams_up_with_the_football_league/ |title=Beko teams up with The Football League |last=Long |first=Michael |date=21 October 2011 |website=SportsPro}} and an official sponsor of the FA Cup.{{Cite web |url=http://www.arcelikas.com/page/747/Beko_Becomes_a_Sponsor_to_the_Oldest_Football_Cup_of_the_World |title=Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world" |access-date=14 September 2014 |archive-date=6 August 2020 |archive-url=https://web.archive.org/web/20200806014846/http://www.arcelikas.com/page/747/Beko_Becomes_a_Sponsor_to_the_Oldest_Football_Cup_of_the_World |url-status=dead }} Beko sponsored Millwall F.C. in the 2005–06 season.{{Cite web |last1=Sanders |first1=Jake |date=2020-03-17 |title=QUIZ: Can you name every Millwall front-of-shirt sponsor from the last 15 seasons? |url=https://footballleagueworld.co.uk/snack-quiz/quiz-can-you-name-every-millwall-front-of-shirt-sponsor-from-the-last-15-seasons/ |access-date=2021-07-14 |website=Football League World |language=en-GB |archive-date=14 July 2021 |archive-url=https://web.archive.org/web/20210714125904/https://footballleagueworld.co.uk/snack-quiz/quiz-can-you-name-every-millwall-front-of-shirt-sponsor-from-the-last-15-seasons/ |url-status=dead}}

Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League.{{cite web|url=https://www.netballnz.co.nz/news/detail/global-brand-beko-joins-forces-with-new-national-netball-league|title=Global brand Beko joins forces with new National Netball League|publisher=netballnz.co.nz|date=24 February 2016|access-date=2 May 2022|archive-date=23 February 2022|archive-url=https://web.archive.org/web/20220223115636/https://www.netballnz.co.nz/news/detail/global-brand-beko-joins-forces-with-new-national-netball-league|url-status=dead}}{{cite web|url=https://www.dailysabah.com/business/2017/11/25/turkish-companies-eye-local-sports-sponsorships-in-distant-countries|title=Turkish companies eye local sports sponsorships in distant countries|publisher=dailysabah.com|date=25 November 2017|access-date=2 May 2022}}

Beko is a premier sponsor of Volley Lube.{{Cite web |url=https://ganxoo.com/beko/ |title=Beko |access-date=13 May 2022 |archive-url=https://web.archive.org/web/20231205183739/https://ganxoo.com/beko/ |archive-date=5 December 2023 |url-status=dead}}

File:Beko1955.png|link=|Beko logo (1955–1986)

File:Beko1986.png|link=|Logo (1986–1993)

File:Beko logo.svg|link=|Logo (1993–2014)

{{Reflist}}

• [https://www.beko.com/ Beko – International]

{{Home appliance brands}}

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Category:Electronics companies established in 1969

Category:Companies disestablished in 2009

Category:Manufacturing companies based in Istanbul

Category:Companies listed on the Istanbul Stock Exchange

Category:Home appliance manufacturers of Turkey

Category:Electronics companies of Turkey

Category:Home appliance brands

Category:Turkish brands

Category:Koç family

Category:Turkish companies established in 1969