bralette
{{Short description|Lightweight bra without an underwire}}
File:Victoria_secret_bralette.jpg]]
A bralette is a lightweight bra without an underwire, designed primarily for comfort.Emma Seymour, [https://www.goodhousekeeping.com/clothing/bra-reviews/g32406007/best-bralettes/ 17 Comfortable Bralettes of All Shapes and Sizes to Wear at Home], Good Housekeeping, 2020-05-18
Bernadette Deron, [https://www.usmagazine.com/shop-with-us/news/mae-plunge-racerback-lace-bralette-comfy-bra-amazon-fashion/ No Underwire Here! You’ll Wish You Bought This Plunge Bralette Sooner], US Magazine, 2020-06-18
Abigail Southan, [https://www.cosmopolitan.com/uk/fashion/style/g31927197/bralette/ Best bralettes to shop for women of all bust sizes], Cosmopolitan, 2020-03-27
Tembe Denton-Hurst, [https://www.nylon.com/old-navy-bralette-review This $20 bralette actually supports my big boobs], Nylon Bralettes are also sometimes worn as outerwear top,Linda Dyett, [https://www.nytimes.com/2019/07/31/fashion/bralettes-bras-no-underwire.html?auth=login-google The Bralette Is Back. This Time Blouses Are Optional], The New York Times, 2019-07-31 and are also designed as undershirts for girls developing breasts.[https://www.nytimes.com/2014/03/09/fashion/Bras-for-Grade-School-Girls-Bralettes.html The Playground Set Gets Its Own Bras]; URL accessed August 22, 2020. The size of the bralette also differs from that of a bra: Instead of band width and cup size, normal clothing sizes are commonly used (S-XL or even larger).[https://stylespree.com/pages/bralette-vs-bra-and-sports-bra Bralette vs. Bra]; URL accessed July 29, 2023.
Popularity
In the 2010s and early 2020s, bralettes and soft bras started gaining in popularity, at the expense of underwired and padded bras.Georgina Safe, [https://www.theguardian.com/fashion/2020/feb/07/cup-half-full-the-lingerie-brands-ditching-padding-and-underwire Cup half full: the lingerie brands ditching padding and underwire], The Guardian, 2020-02-06 Some brands such as Victoria's Secret failed to follow this trend and adjust, as a result of which their sales decreased significantly.VerityJohnson, [https://www.stuff.co.nz/opinion/119318478/woke-millennials-didnt-kill-victorias-secret-pale-stale-males-did Woke millennials didn't kill Victoria's Secret, pale stale males did], Stuff, 2020-02-07 In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%.Harriet Walker, [https://www.thetimes.com/business-money/markets/article/push-up-bras-prove-a-bad-fit-for-women-in-era-of-metoo-fgfn627px Push-up bras prove a bad fit for women in era of #MeToo], The Times, 2018-10-27 Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze,"Kate Finnigan, [https://www.ft.com/content/69ef346e-6ccf-451b-bee2-03bdf4b77a02 Soft focus: the new lingerie evolution], Financial Times, 2020-07-08 while others suggest a connection to the #MeToo movement.
Bralettes also became popular during the COVID-19 lockdowns due to a focus on comfort while remote working.Alicia Lansom, [https://www.refinery29.com/en-gb/comfortable-underwear Trade In Your Underwired Bra For Something A Little More Comfortable], Refinery29, 2020-04-19
See also
References
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