bran flakes
{{Short description|Breakfast cereal}}
{{About|the breakfast cereal|the indie pop group|The Bran Flakes}}
{{Infobox brand
| name = Bran flakes
| logo = Bran flakes post logo.png
| logo_size = 150
| image =Post Bran Flakes – Whole Grain Wheat and Bran Cereal, with milk.jpg
| image_size =
| caption =Post Bran Flakes – Whole Grain Wheat and Bran Cereal, with milk
| producttype = Breakfast cereal
| currentowner = Post Holdings
| producedby = Post Consumer Brands
| country = U.S.
| introduced = {{start date and age|1915}}
| discontinued =
| related =
| markets =
| previousowners = Kellogg's
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.postconsumerbrands.com/bran-flakes/|postconsumer.com/branflakes}}
| module =
| module1 =
| footnotes =
}}
Bran flakes is a type of breakfast cereal similar to corn flakes. It consists of small toasted flakes of wheat or oat bran together with binders and seasoning. They may be nutritionally fortified. They are usually served cold with milk.{{cite book|url=https://books.google.com/books?id=WKY0h5YrQVwC&dq=%22bran+flakes%22&pg=PA661|title=Chemistry and Technology of Cereals as Food and Feed|first=Samuel A.|last=Matz|date=30 April 1991|publisher=Springer Science & Business Media|via=Google Books|isbn=9780442308308}}{{cite magazine |date=1935 |title=American Illustrated Magazine |url=https://books.google.com/books?id=g8xZAAAAYAAJ&q=%22bran+flakes%22 |magazine=The American Magazine |volume=119 |access-date=2023-09-04 |via=Google Books}}
They have been available since 1915.{{cite web|url=https://www.kelloggs.com/en_US/who-we-are/our-history.html|title=Our History|date=2019|publisher=Kellogg NA Co}}
Overview
Bran flakes have been produced by Kellogg's, by Post Consumer Brands, and by various other manufacturers under many generic brands.{{cite book|url=https://books.google.com/books?id=ZjSRnxBBXZ4C&dq=%22bran+flakes%22&pg=PA92|title=The Calorie, Carb and Fat Bible 2011: The UK's Most Comprehensive Calorie Counter|first1=Juliette|last1=Kellow|first2=Lyndel|last2=Costain|first3=Laurence|last3=Beeken|date=13 March 2018|publisher=Diet and Fitness Resources|via=Google Books|isbn=9781904512097}}{{cite web|url=https://books.google.com/books?id=XM7gAAAAMAAJ&q=%22bran+flakes%22|title=Consumer Reports|date=13 March 2018|publisher=Consumers Union of United States|via=Google Books}}{{cite book|url=https://books.google.com/books?id=rgpbOFMQM-kC&dq=%22bran+flakes%22&pg=PA124|title=What's in a Name?: Advertising and the Concept of Brands|first1=John Philip|last1=Jones|first2=Jan S.|last2=Slater|date=13 March 2018|publisher=M.E. Sharpe|via=Google Books|isbn=9780765611123}}
Variants of bran flakes, with added dried fruit, include raisin bran, sultana bran, and Fruit and Fibre. Research suggests that eating commercially produced raisin bran containing sugared raisins elevates dental acids to plaque-forming levels; whereas home-made raisin bran, created by adding un-sugared raisins to bran flakes, does not produce this effect.{{cite web|url=https://www.news-medical.net/news/20091219/Bran-flakes-with-raisins-and-added-sugar-promote-plaque-acid.aspx|title=Bran flakes with raisins and added sugar promote plaque acid|date=19 December 2009|publisher=}}
Bran flakes are high in dietary fiber. The consumption of dietary fiber can reduce the rate of increase in blood sugar and insulin levels after eating, thereby reducing the risk of contracting type 2 diabetes or a heart attack.{{cite book|url=https://books.google.com/books?id=ukk1DwAAQBAJ&dq=%22bran+flakes%22+%22microbiome%22&pg=PA162|title=Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating|first=Walter|last=Willett|date=19 September 2017|publisher=Simon and Schuster|via=Google Books|isbn=9781501164774}} It can also promote a healthy microbiome.
See also
References
{{Reflist}}
External links
- {{official website}}
{{Post Holdings}}
Category:Flaked breakfast cereals
Category:Products introduced in 1915
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