cume

{{short description|Measure of the total number of unique consumers over a specified period}}

In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.

The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.{{cite web

| title = Terms for the Trade

| publisher = Arbitron

| url = http://www.arbitron.com/radio_stations/tradeterms.htm

| accessdate = 2008-06-30}}