datafication
{{Short description|Technological trend}}
Datafication is a technological trend turning many aspects of our life into data{{cite journal |last1=Newell |first1=Sue |last2=Marabelli |first2=Marco |title=Strategic opportunities (and challenges) of algorithmic decision-making: A call for action on the long-term societal effects of 'datification' |journal=Journal of Strategic Information Systems |date=2015 |volume=24 |issue=1 |pages=3–14 |doi=10.1016/j.jsis.2015.02.001 |s2cid=20948367 |url=https://www.researchgate.net/publication/315134740 |access-date=November 1, 2022}}{{cite journal |last1=Cukier |first1=Kenneth |last2=Mayer-Schönberger |first2=Viktor |date=2013 |title=The Rise of Big Data |url=http://www.foreignaffairs.com/articles/139104/kenneth-neil-cukier-and-viktor-mayer-schoenberger/the-rise-of-big-data |journal=Foreign Affairs |volume=92 |issue=May/June |page=35 |access-date=24 January 2014}} which is subsequently transferred into information realised as a new form of value.
{{cite book
| last1 = O'Neil | first1 =Cathy
| last2 =Schutt
| first2 = Rachel
| title =Doing Data Science
| publisher =O'Reilly Media
| date =2013
| page =406
| isbn =978-1-4493-5865-5
}}
Kenneth Cukier and Viktor Mayer-Schönberger introduced the term datafication to the broader lexicon in 2013.{{cite book|url=https://books.google.com/books?id=KGyPCwAAQBAJ&q=datafication+applications&pg=PA151|title=Activity-Based Intelligence: Principles and Applications|last1=Biltgen|first1=Patrick|last2=Ryan|first2=Stephen|date=1 January 2016|publisher=Artech House|isbn=978-1-60807-876-9|edition=1|location=Norwood, MA|page=151|access-date=6 May 2017}} Up until this time, datafication had been associated with the analysis of representations of our lives captured through data, but not on the present scale. This change was primarily due to the impact of big data and the computational opportunities afforded to predictive analytics.
Datafication is not the same as digitization, which takes analog content—books, films, photographs—and converts it into digital information, a sequence of ones and zeros that computers can read. Datafication is a far broader activity: taking all aspects of life and turning them into data [...] Once we datafy things, we can transform their purpose and turn the information into new forms of value
Ideology
Datafication has an ideological aspect, called dataism: {{quote|"The drive towards datafication is rooted in a belief in the capacity of data to represent social life, sometimes better or more objectively than pre-digital (human) interpretations."{{Cite book |last=Hintz |first=Arne |title=Digital citizenship in a datafied society |date=2019 |author2=Lina Dencik |author3=Karin Wahl-Jorgensen |isbn=978-1-5095-2716-8 |location=Cambridge, UK |publisher=Polity Press |page=20 |oclc=1028901550}}}}
Examples
Datafication is often applied to social and communication media. Some examples include how Twitter datafies stray thoughts, as well as datafication of HR by LinkedIn and others.{{fact|date=February 2025}}
Other examples include aspects of the build environment, and design via engineering and or other tools that tie data to formal, functional, or other physical media outcomes. Data collection and processing for optimal control (e.g., shape optimization) is another example.{{fact|date=February 2025}}
Impact
;Human resources: Data obtained from mobile phones, apps or social media usage is used to identify potential employees and their specific characteristics such as risk taking profile and personality. This data will replace personality tests. Rather using the traditional personality tests or the exams that measure the analytical thinking, using the data obtained through datafication will change existing exam providers. Also, with this data new personality measures will be developed.{{cite web|last1=Moore|first1=Melissa|title=Turning Personality Into Data|url=http://www.mattersight.com/blog/turning-personality-into-data/|website=Mattersight, The Chemistry of Conversation|publisher=Mattersight Corporation|access-date=5 May 2017|archive-url=https://web.archive.org/web/20171111042313/https://www.mattersight.com/blog/turning-personality-into-data/|archive-date=11 November 2017}}https://www.ericsson.com/assets/local/news/2014/4/the-impact-of-datafication-on-strategic-landscapes.pdf {{Bare URL PDF|date=March 2022}}
;Insurance and Banking: Data is used to understand an individual's risk profile and likelihood to pay a loan.
;Customer relationship management:Various industries are using datafication to understand their customers better and create appropriate triggers based on each customer's personality and behaviour. This data is obtained from the language and tone a person uses in emails, phone calls or social medias.{{cite web|last1=Moore|first1=Melissa|title=Turning Personality Into Data|url=http://www.mattersight.com/blog/turning-personality-into-data/|website=Mattersight, The chemistry of Conversation|publisher=Mattersight Corporation|access-date=5 May 2017|archive-url=https://web.archive.org/web/20171111042313/https://www.mattersight.com/blog/turning-personality-into-data/|archive-date=11 November 2017}}
File:KeizersgrachtReguliersgrachtAmsterdam.jpg have been upgraded to allow municipal councils to dim the lights based on pedestrian usage.{{cite web |url=http://amsterdamsmartcity.com/projects/detail/id/9/slug/climate-street |title=Amsterdam Smart City ~ Climate Street |author=Amsterdam Smart City |access-date=30 May 2015 |archive-date=30 May 2015 |archive-url=https://web.archive.org/web/20150530162529/http://amsterdamsmartcity.com/projects/detail/id/9/slug/climate-street }}]]
;Smart city:Through the data obtained from the sensors that are implemented into the smart city, issues that can arise might be noticed and tackled in areas such as transportation, waste management, logistics, and energy. On the basis of real-time data, commuters could change their routes when there is a traffic jam. With the sensors that can measure air and water quality, cities can not only gain a more detailed understanding of the pollution levels, but may also enact new environmental regulations based on real-time data.
See also
References
{{Reflist}}
External links
- {{cite web | title=Digitization, digitalization and digital transformation: the differences | website=i-SCOOP | date=2016-07-25 | url=https://www.i-scoop.eu/digitization-digitalization-digital-transformation-disruption/ | ref={{sfnref | i-SCOOP | 2016}} | access-date=2019-06-17}}
- {{cite web|url=http://www.archaide.eu/documents/20181/128971/AIUCD-2017_Gattiglia.pdf/|title=From digitization to datafication. A new challenge is approaching archaeology }}