e-Types
{{lowercase title}}For the American rock band of the same name, see The E-Types
{{Infobox company
| name = e-Types
| logo = E-Types logo.jpg
| logo_size = 200px
| type = Private
| foundation = 1997
| location_city = Copenhagen
| location_country = Denmark
| key_people = Camilla Frederiksen
Jens Kajus
Jonas Hecksher{{cite web|title=Profile|publisher=Identifont|url=http://www.identifont.com/show?KBB|access-date=2010-10-04}}
Mads Elleberg Petersen
Mari Randsborg
Rasmus Drucker Ibfelt
Søren Skafte Overgaard
| num_employees = 50 (2013)
| industry = Strategic design
Logo design
Branding
Communication
Digital design
Interactive design
Instructional design
Design research
| homepage = [http://www.e-types.com/ www.e-types.com]
}}
e-Types is a brand agency based in Copenhagen.{{cite web|title=About|publisher=journalisten.dk|url=http://journalisten.dk/typiske-typer-e-types|access-date=2010-10-04}}{{Cite web|title=Typiske typer for e-types|url=https://journalisten.dk/typiske-typer-e-types|archive-url=https://archive.today/20120710113759/http://journalisten.dk/typiske-typer-e-types|url-status=dead|archive-date=July 10, 2012|website=Journalisten|language=da}} It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School{{Cite web|date=2012-07-28|title=CM E98 - Managing in the Creative Economy|url=http://www.cbs.dk/Uddannelser/Kandidat/Valgfag/Foraar-2010/Valgfag-Kandidat-Foraar-2010/Innovation-og-entreprenoerskab-Innovation-and-entrepreneruship/CM-E98-Managing-in-the-Creative-Economy|url-status=dead|archive-url=https://archive.today/20120728161952/http://www.cbs.dk/uddannelser/kandidat/valgfag/foraar_2010/valgfag_kandidat_foraar_2010/innovation_og_entreprenoerskab_innovation_and_entrepreneruship/cm_e98_managing_in_the_creative_economy|archive-date=28 July 2012|access-date=2024-08-30|website=Copenhagen Business School}} and Harvard Business School.
History
e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of five employees into a consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.
The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008), DI (2008), Tryg (2010), Berlingske (2011), Sanoma (2013).{{Cite web|title=e-Types|url=https://e-types.com/35305/|archive-url=https://web.archive.org/web/20090224210408/http://www.e-types.com/35305/|url-status=dead|archive-date=February 24, 2009|access-date=2024-08-30|website=e-types.com}}
Design Philosophy
Academia
By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research.{{Cite web|last=Friis|first=Silje Alberthe Kamille|date=15 April 2004|title=Design Practice as a Strategic Tool|url=http://nordcode.tkk.fi/lyngbypapers/nc3_friis.pdf|website=Nordcode}} The focus was "Conscious Design Practice as a Strategic Tool".{{Cite web|title=e-Types|url=https://e-types.com/42114/%c2%a0%c2%a0%c2%a0e-Types%20PhD.|archive-url=https://web.archive.org/web/20090908004310/http://www.e-types.com/42114/%C2%A0%C2%A0%C2%A0e-Types%20PhD.|url-status=dead|archive-date=September 8, 2009|access-date=2024-08-30|website=e-types.com}} Meanwhile, Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington.{{Cite web|url=http://www.uwtv.org/programs/displayevent.aspx?rID=8280&fID=1472|title=BrainWorks - UWTV.org|access-date=2010-09-23|archive-url=https://web.archive.org/web/20091012012102/http://www.uwtv.org/programs/displayevent.aspx?rID=8280&fID=1472|archive-date=2009-10-12|url-status=dead }}
References
{{Reflist|30em}}
External links
- {{Official website|http://www.e-types.com}}
- [https://www.carrilagency.com/ Branding Agency Dubai]
{{Authority control}}
Category:Design companies of Denmark
Category:Design companies based in Copenhagen
Category:Design companies established in 1997
Category:Danish companies established in 1997