eCircle

eCircle was established in 1999 by Volker Wiewer and Thomas Wilke and entered the markets in the United Kingdom, Italy and France in 2000. In the same year the company was transformed into a public limited company (plc).{{Cite web |title= Milestones: eCircle's success story |work= Web site |url= http://www.ecircle.com/en/about-us/milestones.html |accessdate= 7 July 2013 }}

Originally eCircle's business was an email list management service, used to create and recruit members to mailing lists, including an archive of sent messages, similar to the eGroups.com product. The model was adapted to the service which eCircle provided. In 2009, eCircle opened offices in the Netherlands and Spain. In 2010 another office in Poland followed and in 2011 eCircle expanded into the Nordics region with a Scandinavian HQ in Copenhagen.

The company had 4 investors, Wellington Partners, Cipio Partners, Steadfast Capital and TA Associates, totaling €72.5million. In 2010, private equity firm TA Associates invested €60million, as the company estimated more than 200 employees."TA Associates buys €60million Stake in European Email Marketing Leader eCircle". Tech Crunch Europe. 11 January 2010. https://techcrunch.com/2010/01/11/ta-associates-buys-60-million-stake-in-european-email-marketing-leader-ecircle/{{Cite news |title= Private equity investment primes eCircle for expansion |author= Daniel Farey-Jones |date= 14 January 2010 |work= Media Week |url= http://www.mediaweek.co.uk/news/977582/Private-equity-investment-primes-eCircle-expansion/ |accessdate= 7 July 2013 }}

US-based Teradata announced the final acquisition of eCircle on 4 June 2012, and it was merged into Teradata's Aprimo business.{{Cite news |title= Teradata Completes the Acquisition of eCircle |work= Net Imperative |date= 7 June 2012 |url= http://www.digitalstrategyconsulting.com/netimperative/news/2012/06/teradata_completes_acquisition.php |accessdate= 7 July 2013 }}

eCircle had in excess of 350 employees in 2012.

eCircle's eC-messenger email marketing application offers features from email broadcasting to complex and automated email campaigns. In 2005 a German email marketing software benchmark study ranked eC-messenger as a 'high-end solution'."Outlook is not Sufficient for Email Marketing". Computerwoche. 29 September 2005.http://www.computerwoche.de/heftarchiv/2005/40/1206527/ eC-messenger was independently reviewed in 2009 by James Lawson of Database Marketing magazine who said "eC-messenger would make a solid platform for any company’s email marketing work…[eC-messenger] won’t disappoint".Database Marketing, Issue 117, June 2009 In 2011, eCircle launched its Social Media Platform eC-social which enables Marketers to plan, implement and evaluate their social media activities from one central platform.

In addition to the email software, eCircle had an opt-in email list rental network. It generated leads for clients via online lead generation campaigns and online portals including Bestbuymoney.co.uk, GlamourExclusive.com, MyTestDrive.co.uk, SpoilMeNow.co.uk, WinGreatPrizes.co.uk and YourHolidayOffers.co.uk.

In 2004 eCircle became certified as a reputable mass email sender in the Certified Senders Alliance, a German whitelist programme."Internet Economy makes Important Move Forward in the Fight Against Spam". ECO. 16 February 2005.http://www.eco.de/verband/202_3381.htm In 2007 eCircle forged a relationship with email delivery company Return Path, Inc. to set up an ISP relations programme 'The Sender Score Receiver Alliance', to optimise delivery security to email addresses in Europe."eCircle joins Return Path’s Sender Score Receiver Alliance". Brand Republic. 4 June 2007.http://www.brandrepublic.com/News/661816/eCircle-joins-Return-Paths-Sender-Score-Receiver-Alliance/?DCMP=ILC-SEARCH

eCircle's email marketing technology can be integrated with other technologies such as web analytics, customer relationship management systems, content management systems, e-commerce platforms and data warehouses.

Integration partners include: Asknet,Asknet Partners http://www.asknet.com/partners/marketing-partners/email-marketing/ {{Webarchive|url=https://web.archive.org/web/20110925202357/http://www.asknet.com/partners/marketing-partners/email-marketing |date=25 September 2011 }} Bazaarvoice,Bazaarvoice Partners http://www.bazaarvoice.com/partners Coremetrics,Coremetrics Partners http://www.coremetrics.co.uk/company/2009/pr09-30-09-e-circle.php Hybris, Intershop,"Intershop Accelerates Online Marketing Business". 12 February 2007. Press Release. http://www.intershop.com/press-release/items/intershop-accelerates-online-marketing-business.html {{Webarchive|url=https://web.archive.org/web/20110705011840/http://www.intershop.com/press-release/items/intershop-accelerates-online-marketing-business.html |date=5 July 2011 }} ComScore,"Nedstat and eCircle Announce Partnership". 2 July 2009. Press Release http://www.nedstat.com/nedstat-news-archive/359-nedstat-and-ecircle-announce-partnership {{Webarchive|url=https://web.archive.org/web/20100107153411/http://www.nedstat.com/nedstat-news-archive/359-nedstat-and-ecircle-announce-partnership |date=7 January 2010 }} Adobe,Omniture Partners http://www.omniture.com/en/products/marketing_integration/genesis/applications/15/184 Prudsys,"A first from Prudsys and eCircle: Real-time Personalisation and Optimisation of Newsletters". 29 October 2009. Press Release http://www.prudsys.de/en/press/press-reports/press-reports-single-view/article/prudsys-und-ecircle-ermoeglichen-echtzeit-individualisierung-von-newslettern/?tx_ttnews%5BbackPid%5D=138&cHash=b98468dac9 {{Webarchive|url=https://web.archive.org/web/20120404121904/http://www.prudsys.de/en/press/press-reports/press-reports-single-view/article/prudsys-und-ecircle-ermoeglichen-echtzeit-individualisierung-von-newslettern/?tx_ttnews%5BbackPid%5D=138&cHash=b98468dac9 |date=4 April 2012 }} Salesforce and WebTrends.

eCircle is a member of the adigital,[http://www.adigital.org/ Asociación Española de la Economía Digital – inicio]. adigital (31 October 2011). Retrieved 12 November 2011. BVDW,[http://www.bvdw.org/index.php BVDW.org | Bundesverband Digitale Wirtschaft (BVDW) e.V. | BVDW – Internet | Online]. BVDW. Retrieved 12 November 2011. Certified Senders Alliance, DDV,[http://www.ddv.de/index.php Ddv: Ddv]. Ddv.de. Retrieved 12 November 2011. the UK Direct Marketing Association (DMA), Emma-nl,[http://www.emailassociatie.nl/ E-mail – DDMA]. Emailassociatie.nl. Retrieved 12 November 2011. IAB,[http://www.iabuk.net/en/1/home.html?mobile=false Internet Advertising Bureau UK: trade association for the internet marketing industry] {{webarchive |url=https://web.archive.org/web/20110902015342/http://www.iabuk.net/en/1/home.html?mobile=false |date=2 September 2011 }}. Iabuk.net. Retrieved 12 November 2011. IAB Italia,[http://www.iab.it/ Iab Italia – Associazione dedicata all'advertising interattivo]. Iab.it. Retrieved 12 November 2011. Netcomm, Signal Spam,[https://www.signal-spam.fr/ Signal Spam]. Signal-spam.fr (20 September 2010). Retrieved 12 November 2011. and SNCD.[http://www.sncd.org/ Bienvenue sur le site du SNCD, le syndicat national de la communication directe]. Sncd.org. Retrieved 12 November 2011.

In 2011, eCircle was accredited the DMA DataSeal for its security measures.{{Cite web |title= DataSeal |publisher= The Direct Marketing Association (UK) Ltd |url= http://www.dma.org.uk/content/dataseal }}

In 2000, eCircle was listed as one of the top 25 start ups in Germany."Focus Money and Bain & Company Present the Top 25 Internet Formations in Germany". Focus Online Money. 31 May 2000. http://www.focus.de/finanzen/boerse/grosser-wettbewerb-von-focus-money-und-bain-die-boersenstars-von-morgen_aid_240012.html Volker Wiewer and Thomas Wilke were named as finalists for the Ernst & Young Entrepreneur of the Year in 2002."Ernst & Young Entrepreneur of the Year 2002". http://www.ey.com/DE/de/About-us/Entrepreneur-Of-The-Year/Sieger-und-Finalisten---Die-Finalisten-C-bis-E {{Webarchive|url=https://web.archive.org/web/20110926124507/http://www.ey.com/DE/de/About-us/Entrepreneur-Of-The-Year/Sieger-und-Finalisten---Die-Finalisten-C-bis-E |date=26 September 2011 }} In 2004, eCircle was named as the biggest permission-based marketing provider in GermanyABSOLIT Survey "Market Overview about Consumer Email Addresses" http://www.absolit.de/ and was presented with the New Media Award 2004"New Media Award 2004" http://www.newmediaaward.de/index_04_01.html for its videomail campaign for Unicef. The following year saw the UK office win its first award with a Bronze in the 'Best Email' category at the DMA AwardsDMA Awards http://www.dmaawards.org.uk/ with its client Alto Clothing and agency Neoco. In the same year, eCircle Germany were shortlisted at the DMMA 2006 awards"Nominations for the DMMA Awards" http://www.dasauge.de/aktuell/gestaltung/e485 for a campaign for sports retailer Karstadt (now Arcandor) in conjunction with Adidas promoting the film 'Goal'. In 2007 Marketing Magazine in the UK released their annual Digital Agency League Tables and eCircle ranked 7th,"Marketing League Tables: Digital Leagues". Brand Republic. 24 October. http://www.brandrepublic.com/league_tables/gated/756038/ moving to 6th place in 2009."Marketing’s Digital Agency League Table". Brand Republic. 22 October 2009. http://www.brandrepublic.com/news/gated/947555/ eCircle UK was ranked in 5th place in New Media Age magazine's Marketing Services Guide in 2007, moving up to 2nd place in 2009"NMA Marketing Services Guide 2009" http://www.nmamarketingservicesguide.co.uk/2009/sector.php?section_id=4 {{Webarchive|url=https://web.archive.org/web/20111116161836/http://www.nmamarketingservicesguide.co.uk/2009/sector.php?section_id=4 |date=16 November 2011 }} and reached the top of the table at 1st place in 2010."NMA Marketing Services Guide 2010" http://www.nmamarketingservicesguide.co.uk/sector.php?section_id=4 {{Webarchive|url=https://web.archive.org/web/20111006071306/http://www.nmamarketingservicesguide.co.uk/sector.php?section_id=4 |date=6 October 2011 }} eCircle retained its position as number one Email Agency in NMA's Marketing Services Guide in 2011."NMA Marketing Services Guide 2011" http://www.nmamarketingservicesguide.co.uk/ 2009 saw eCircle winning 'Email Supplier of the Year' at the Eco Internet Awards 2009[http://www.eco.de/verband/202_6621.htm ECO. 19 June 2009]{{Dead link|date=July 2019 |bot=InternetArchiveBot |fix-attempted=yes }}. Eco.de (19 June 2009). Retrieved 12 November 2011. and the 'Best Use of Email' Award at the Revolution Awards 2009"Revolution Magazine – 2009 Award Winners" http://www.campaignlive.co.uk/news/892996/Nike-AKQA-triumph-Revolution-Innovation-Awards/ alongside Argos. It was additionally shortlisted for the 'Best Use of Email' Award at the NMA Marketing Effectiveness Awards 2009."New Media Age – Effectiveness Awards 2009 – The Winners" http://www.centaur2.co.uk/emags/nma/awards2009/pageflip.html {{Webarchive|url=https://web.archive.org/web/20120327212638/http://www.centaur2.co.uk/emags/nma/awards2009/pageflip.html |date=27 March 2012 }} In 2010 the UK Managing Director Simon Bowker was elected onto the DMA Email Marketing Council"DMA Email Marketing Council – List of Members" http://www.dma.org.uk/node/282 {{Webarchive|url=https://web.archive.org/web/20111012160157/http://www.dma.org.uk/node/282 |date=12 October 2011 }} which led to his co-writing of The Deliverability Whitepaper"DMA Deliverability White Paper Review". DMA. April 2010. http://www.dma.org.uk/sites/default/files/tookit_files/new_dma_deliverability_document_structure_amended_with_governance_comments_final_120410.pdf{{Dead link|date=July 2019 |bot=InternetArchiveBot |fix-attempted=yes }} and the writing of the DMA Data Analysis and Segmentation Whitepaper."A Guide to Data Analysis and Segmentation", DMA June 2011 http://www.dma.org.uk/sites/default/files/tookit_files/A%20Guide%20to%20Data%20Analysis%20and%20Segmentation%20-%20Whitepaper.pdf{{Dead link|date=July 2019 |bot=InternetArchiveBot |fix-attempted=yes }} In 2011 eCircle was shortlisted twice in 'Best Use of Email' category at the Revolution Awards 2011."The Revolution Awards 2011" http://www.revolutionawards.com/

At the end of 2011, campaigns using eCircle technology won two awards from the UK Direct Marketing Association:

Gold in the best use of email marketing category,{{Cite web |title= 2011 Gold Best use of email marketing |work= web site |publisher= UK DMA |url= http://www.dmaawards.org.uk/2011-gold-best-use-of-email-marketing |accessdate= 7 July 2013 }} and Silver for the best data strategy.{{Cite web |title= 2011 Silver Best data strategy |work= web site |publisher= UK DMA |url= http://www.dmaawards.org.uk/2011-silver-best-data-strategy |accessdate= 7 July 2013 }}

In 2012 eCircle were listed in Red Herring's Top 100 Europe.{{Cite web |title= Europe 2012 Top 100 |work= Red Herring |url= http://www.redherring.com/red-herring-europe/europe-2012-top-100/ |accessdate= 7 July 2013 }}{{Cite web |title= SEO Freelancer and Consultant Melbourne |url= https://conducemedia.com.au/seo-freelancer-services/ |accessdate= 2 May 2021 }}

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• {{official website|http://www.ecircle.com/}}

Category:Marketing companies

Category:Companies based in Munich

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