easyPizza
{{short description|Pizza delivery franchise}}
{{Primary sources|date=April 2025}}
{{Infobox company
| name = EasyPizza
| logo = EasyPizza.svg
| type = Subsidiary
| industry = Food and Beverage
| genre = Franchise
| founder = Stelios Haji-Ioannou
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| services = Internet portal
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| parent = easyGroup
| divisions =
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| intl =
| foundation = {{start date and age|2004}}
| location_city = London
| location_country = UK
| location =
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}}
EasyPizza (styled as easyPizza) was a short-lived pizza delivery franchise launched on 17 December 2004, owned by EasyGroup.
Overview
easyPizza offered a restricted menu and prices that varied according to demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.{{cite web |title=easy does it again! Great pizzas at great prices |url=http://info.easypizza.com/beta/about/index.html |website=easyPizza.com |access-date=8 October 2018 |archive-date=10 November 2023 |archive-url=https://web.archive.org/web/20231110193009/http://info.easypizza.com/beta/about/index.html |url-status=live }}{{cite web |title=Join the revolution in pizza delivery and become an easyPizza Franchisee |url=http://info.easypizza.com/franchise/newsletters/easyPizza_newsletter11.04.pdf |website=easyPizza.com |publisher=easyGroup |access-date=8 October 2018 |date=30 November 2004 |archive-date=9 October 2018 |archive-url=https://web.archive.org/web/20181009092557/http://info.easypizza.com/franchise/newsletters/easyPizza_newsletter11.04.pdf |url-status=live }}{{cite web |title=Stelios applies personal touch as EasyPizza launches |url=https://www.campaignlive.co.uk/article/stelios-applies-personal-touch-easypizza-launches/230882 |website=Campaign |access-date=8 October 2018 |date=17 December 2004 |archive-date=9 October 2018 |archive-url=https://web.archive.org/web/20181009052850/https://www.campaignlive.co.uk/article/stelios-applies-personal-touch-easypizza-launches/230882 |url-status=live }}
History
EasyGroup lost a High Court case against EasyPizza, a previously existing London-based pizza delivery chain who successfully accused EasyGroup of bullying and underhanded practices.{{cite news |first=Kieren|last=McCarthy |title=Hard cheese for Stelios in EasyPizza case|url=http://www.out-law.com/page-7023|work=Out-Law.com|publisher=The Register|date=2006-06-20|access-date=10 August 2009}}
As of 2017, the only option offered through the easypizza.com site was a re-direct to Domino's Pizza's website.{{Cite web |url=http://www.easypizza.com/about.php |title=easypizza.com |access-date=2024-09-03 |archive-date=2024-04-19 |archive-url=https://web.archive.org/web/20240419192211/http://www.easypizza.com/about.php |url-status=live }} Previously easyPizza had slated Domino's as a "big pizza rip-off".{{cite web |title=Domino's interim results, the big pizza rip-off |url=http://info.easypizza.com/News.html |website=easypizza.com |access-date=8 October 2018 |date=25 July 2006 |archive-date=21 May 2007 |archive-url=https://web.archive.org/web/20070521084105/http://info.easypizza.com/News.html |url-status=live }} In March 2018 a separate website, easy.pizza{{cite web |title=easyPizza (2018 website) |url=https://easy.pizza/ |website=easy.pizza |access-date=8 October 2018 |archive-date=9 October 2018 |archive-url=https://web.archive.org/web/20181009172032/https://www.easy.pizza/ |url-status=dead }} was registered to People's Pizza Ltd; this is linked to People's Coffee Ltd, licensee of the easyCoffee marque. easyPizza and easyCoffee vending machines were displayed together a franchise exhibition in October 2018 suggesting plans to revive the pizza brand.{{cite web|title=Birmingham's NEC hosts "easy"|url=https://easy.com/shareholder-news/5128-easy-at-birmingham-nec.html|website=easy.com Shareholder News|publisher=easyGroup|url-status=live|archive-url=https://web.archive.org/web/20181009053406/https://easy.com/shareholder-news/5128-easy-at-birmingham-nec.html|archive-date=9 October 2018|access-date=8 October 2018}}
References
{{Reflist}}
External links
- [https://easy.pizza easy.pizza] {{Webarchive|url=https://web.archive.org/web/20181009172032/https://www.easy.pizza/ |date=2018-10-09 }}
{{portalbar|Companies}}
{{easyGroup}}
{{Online food ordering}}
{{Pizza chains}}