etnies

The company was launched in 1986{{Cite web |last=etnies website |title=Page: About us |url=https://etnies.com/pages/about-us |url-status=live}} and following the end of his professional skateboarding career, current owner, Pierre André Sénizergues, commenced design work at etnies shortly after the company's formation. etnies was an emerging European brand at the time that Sénizergues joined the company and he was responsible for designing the "Senix", "Lo-Cut", "Low-Top Rap", "Intercity" and "Scam" shoe models. Sénizergues subsequently introduced the brand to the US and proceeded to build Sole Technology, with the addition of the Emerica, éS (on hiatus between 2012 and 2014, but back in production), and ThirtyTwo (snowboarding brand created in 1995) brands.{{cite web|title=Pierre André Senizergues, Founder / CEO The Soul of Sole Technology|url=http://www.soletechnology.com/ceo-founder/|work=Sole Technology|publisher=Sole Technology, Inc|access-date=4 February 2013|year=2013|url-status=dead|archive-url=https://web.archive.org/web/20130205034453/http://www.soletechnology.com/ceo-founder|archive-date=5 February 2013}}

{{Main|Etnies Skatepark of Lake Forest}}

In 2003, etnies and the city of Lake Forest, California, opened etnies Skatepark of Lake Forest, the largest public skatepark in the state, at over {{convert|40000|sqft|m2}}.{{cite web

|url=http://www.sitedesigngroup.com/blog/etnies-skatepark-of-lake-forest-aerial/

|title=Etnies Skatepark Of Lake Forest Aerial

|access-date=21 August 2010

|archive-date=10 March 2010

|archive-url=https://web.archive.org/web/20100310010922/http://www.sitedesigngroup.com/blog/etnies-skatepark-of-lake-forest-aerial/

|url-status=dead

}} The park has been used for a Sole Technology-sponsored skateboard competition, entitled "Goofy vs. Regular (GvR)"—goofy-footed skateboarders competed against regular-footed skateboarders—that was held in 2007 and 2008.{{cite web|title=GVR 2008 GOOFY VS REGULAR STREET SKATE FINALS|url=https://www.youtube.com/watch?v=s75dvwGJcsU |archive-url=https://ghostarchive.org/varchive/youtube/20211212/s75dvwGJcsU| archive-date=2021-12-12 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=4 February 2013|author=Cam Caddie|format=Video upload|date=9 October 2008}}{{cbignore}}{{cite web|title=Goofy Vs. Regular 2007 - Skate Contest|url=https://www.youtube.com/watch?v=335RWdWeUgs |archive-url=https://ghostarchive.org/varchive/youtube/20211212/335RWdWeUgs| archive-date=2021-12-12 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=4 February 2013|author=bnqt|format=Video upload|date=12 October 2007}}{{cbignore}}

etnies has a longstanding history of supporting female skateboarders. Early in its history, the brand sponsored Stephanie Pearson, recognized as the first Black woman to become a professional skateboarder. In 2001, etnies released the "Albatross," the first women's pro signature skate shoe, designed for and endorsed by Elissa Steamer.{{Cite web |title=How Nonprofit Exposure Skate Has Driven The Rise Of Women's Skateboarding |website=Forbes |url=https://www.forbes.com/sites/michellebruton/2024/10/29/how-nonprofit-exposure-skate-has-driven-the-rise-of-womens-skateboarding/}}

In 2016, etnies partnered with professional skateboarder Amelia Brodka, the founder of Exposure, a non-profit organization dedicated to empowering women and girls through skateboarding. This collaboration led to the launch of the etnies x Exposure shoe and apparel line in late 2023, aiming to raise global awareness and support for women's skateboarding.{{Cite web |title=Transworld Skateboarding {{!}} Exposure Skate Event |date=7 November 2023 |url=https://www.skateboarding.com/trending-news/exposure-skate-event-2023-etnies-team-recap-video}}

etnies continues its commitment to women's skateboarding by supporting athletes like Fabiana Delfino. After participating in her first Exposure event in 2016—which helped launch her professional career—Delfino turned pro for Santa Cruz Skateboards in 2019. She joined the etnies team in September 2023. etnies' sponsorship of Delfino and involvement in events like Exposure reflect the brand's dedication to fostering inclusivity and growth within the skateboarding community.{{Cite web |title=Thrasher Magazine {{!}} Etnies Welcomes Fabiana Delfino |url=https://www.thrashermagazine.com/articles/trash/etnies-welcomes-fabiana-delfino/}}

In 2012, the brand donated free shoes to people who were, at the time, "homeless and needy" in Los Angeles, US as part of an Easter "shoe drive". Two thousand pairs of shoes were given away and a video of the event was also published, in which etnies CEO, Senizergues, conducted interviews with shoe recipients. etnies-sponsored athletes, Devine Calloway, BK, and Andy Bell, etnies staff, celebrity volunteers and the city's mayor at the time, Antonio Villaraigosa, also participated in the event.{{cite web|title=Etnies Easter Shoe Donation|url=http://theskateboardmag.com/2012/04/etnies-easter-shoe-donation/#.UQ-qWVp4Yuo|work=The Skateboard Mag|publisher=Strictly Skateboarding|access-date=4 February 2013|author=Templeton Elliot|date=10 April 2012|archive-url=https://web.archive.org/web/20120628222347/http://theskateboardmag.com/2012/04/etnies-easter-shoe-donation/#.UQ-qWVp4Yuo|archive-date=28 June 2012|url-status=dead}}{{cite web|title=etnies LA Mission Shoe Donation 2012|url=http://vimeo.com/40027906|work=etnies on Vimeo|publisher=Vimeo LLC|access-date=4 February 2013|author=Mike Manzoori|format=Video upload|date=May 2012}}

etnies has launched tree-planting projects in Costa Rica and Brazil under the title of "Trees for the future".{{Cite web |title=etnies website {{!}} Trees for the future |url=https://etnies.com/pages/trees-for-the-future |url-status=live}} In Costa Rica, etnies committed to planting a tree in the Maleku rainforest reserve for every pair of Jameson 2 Eco shoes that were sold, and sponsored athletes, Benji Weatherly, CJ Kanuha, Chris Del Moro, and Ryan Sheckler travelled to Costa Rica in March, 2011 for an inaugural tree-planting ceremony.{{cite web|title=BUY A SHOE, PLANT A TREE|url=http://xgames.espn.go.com/article/6122616/etnies-plant-trees-costa-rican-rainforest|archive-url=https://archive.today/20130216035249/http://xgames.espn.go.com/article/6122616/etnies-plant-trees-costa-rican-rainforest|url-status=dead|archive-date=February 16, 2013|work=ESPN Action Sports|publisher=ESPN Internet Ventures|access-date=4 February 2013|author=Megan Michelson|date=15 February 2011}} In 2012, the project was then expanded to Brazil, in partnership with the Trees for the Future organization;{{cite web |url=https://trees.org/ |title = Trees for the Future}} the Brazilian initiative involved the planting of 100,000 trees within São Paulo's Atlantic Rainforest throughout 2012 for every purchase of the "Jameson 2" and "Jameson 2 Eco" men's and boy's shoes, as well as the girl's "Caprice Eco" and "Circe Eco" shoes. In 2012, Senizergues stated, "We play in our planet, and we need to take care of it. Through our Trees for the future we are excited that everyone can come together to be a part of the solution – giving future generations the opportunity to see and experience the benefits these life-giving rainforests bring to the Earth.”{{cite web|title=ETNIES EXPANDS BUY A SHOE PLANT A TREE TO BRAZIL|url=http://www.skateboardermag.com/industry-news/etnies-expands-buy-a-shoe-plant-a-tree-to-brazil/|work=Skateboarder Magazine|publisher=GrindMedia, LLC|access-date=4 February 2013|author=Christian Senrud|date=7 February 2012|archive-url=https://archive.today/20130216190005/http://www.skateboardermag.com/industry-news/etnies-expands-buy-a-shoe-plant-a-tree-to-brazil/|archive-date=16 February 2013|url-status=dead}}

On April 22, 2015, etnies celebrated Earth Day by announcing a milestone in the program: its one millionth tree planted. The brand also announced that the program, now called "Trees for the future" will continue in 2015, with every pair of etnies purchased this year becoming a tree planted in the rain forest.{{cite web|url=http://www.ballerstatus.com/2015/04/22/etnies-celebrates-earth-day-with-one-millionth-tree-planted/|title=Etnies Celebrates Earth Day With One Millionth Tree Planted|publisher=BallerStatus.com|date=April 22, 2015}}

;Skateboard

• 2007: Restless
• 2018: Album

;BMX

• 2002: Forward
• 2007: Grounded
• 2017: Chapters

{{div col|colwidth=20em}}

• Fabiana Delfino
• Trevor McClung
• Nick Garcia
• Barney Page
• Nassim Lachhab
• Andy Anderson{{cite web|title=ANDY ANDERSON WELCOME TO ETNIES|url=https://etnies.com/pages/andy-anderson-welcome-to-etnies|publisher=Etnies|access-date=4 March 2022}}

{{div col end}}

• Julian Lewis
• Noah Francisco

{{div col|colwidth=20em}}

• Ryan Sheckler
• Chris Joslin
• Jake Wooten
• Aurélien Giraud{{cite web|title=AURELIEN GIRAUD WELCOME TO ETNIES|url=https://etnies.com/pages/aurelien-giraud-welcome-to-etnies|publisher=Etnies|access-date=4 April 2022}}
• Rune Glifberg{{cite web|title=Etnies - Rune Glifberg|url=http://vimeo.com/981099|work=Wouter Oude Wesselink on Vimeo|publisher=Vimeo LLC|access-date=4 February 2013|author=Wouter Oude Wesselink|format=Video upload|date=February 2009}}
• Sean Malto{{cite web|title=sean malto etnies|url=https://www.youtube.com/watch?v=ZHoSESRxTzs| archive-url=https://web.archive.org/web/20140630060107/http://www.youtube.com/watch?v=ZHoSESRxTzs| archive-date=2014-06-30 | url-status=dead|work=YouTube|publisher=Google, Inc|access-date=4 February 2013|author=Camilo Olarte|format=Video upload|date=2 February 2012}}
• Mikey Taylor{{cite web|title=MIKEY TAYLOR ETNIES APPAREL COLLECTION|url=http://skateboarding.transworld.net/1000103376/gear/clothing/mikey-taylor-etnies-apparel-collection/|work=Transworld Skateboarding|publisher=Bonnier Corporation|access-date=4 February 2013|author=Blair Alley|date=5 March 2010}}
• Jason Dill{{cite web|title=Etnies - Jason Dill Ad (2008)|url=http://skately.com/library/ads/etnies-jason-dill-2008_3|work=Skately|publisher=Skately LLC|access-date=4 February 2013|year=2013}}
• Ali Boulala{{cite web|title=ETNIES ALI BOULALA SHOE|url=http://business.transworld.net/222/videos/etnies-ali-boulala-shoe/|work=Transworld Business|publisher=Bonnier Corporation|access-date=4 February 2013|author=Transworld|date=25 February 2007}}
• Arto Saari,{{cite web|title=Arto Saari Interview|url=http://www.chrisnieratko.com/artosaari.php|work=chrisnieratko.com|access-date=4 February 2013|author=Chris Nieratko|year=2007|url-status=usurped|archive-url=https://web.archive.org/web/20120118081056/http://www.chrisnieratko.com/artosaari.php|archive-date=18 January 2012}}
• Elissa Steamer{{cite web|title=Etnies - Elissa Steamer Boardslide Ad (2007)|url=http://skately.com/library/ads/etnies-elissa-steamer-boardslide-2007|work=Skately|publisher=Skately LLC|access-date=4 February 2013|year=2013}}
• Willow
• Ryan Lay
• David Reyes
• Jamie Tancowny
• Matt Berger
• Samarria Brevard
• Tyler Bledsoe
• Nick Fiorini
• Kyle Leeper
• Jose Rojo
• Bastien Salabanzi
• Lincoln Ueda
• Chris Lambert
• Rob Gonzalez
• Mike Vallely
• Carlos de Andrade
• Fabrizio Santos

{{div col end}}

{{div col|colwidth=20em}}

• Nathan Williams
• Chase Hawk
• Aaron Ross
• Ben Lewis
• Tom Dugan
• Devon Smilie
• Reed Stark
• Jordan Godwin
• Jordan Okane

{{div col end}}

{{Reflist}}

{{commons category}}

• [https://www.etnies.com/us/ Official website]

{{Running Shoe Brands}}

Category:Clothing brands of the United States

Category:Skateboarding companies

Category:Snowboarding companies

Category:Clothing companies established in 1986

Category:Companies based in Lake Forest, California

Category:Shoe companies of the United States

Category:2000s fashion

Category:2010s fashion

Category:Shoe brands

Category:1986 establishments in California

Category:Skateboard shoe companies

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