evian
{{short description|French brand of mineral water}}
{{about|the brand of mineral water|the football club|Thonon Évian F.C.|the commune in eastern France|Évian-les-Bains}}
{{distinguish|Avian (disambiguation){{!}}Avian}}
{{use dmy dates|date=September 2021}}
{{Multiple issues|
{{more citations needed|date=March 2016}}
{{Advert|date=July 2019}}
}}
{{Infobox company
| name = Evian
| logo = Evian logo.svg
| logo_size = 150
| image = Locaux Evian à Evian.JPG
| image_size =
| image_caption = Headquarters in 2014
| industry = Beverage
| predecessor =
| founded = {{start date and age|1829}} as "Societe des Eaux Minerales"{{cite web|last=Gaines|first=Melinda|url=https://www.leaf.tv/articles/facts-about-evian-water/|title=Facts about Evian|website=Leaf.tv}}
| founder =
| hq_location_city = Évian-les-Bains
| hq_location_country = France
| area_served = Europe, North America, Asia, Oceania
| key_people =
| products = Bottled water
| owner =
| num_employees =
| num_employees_year =
| parent = Danone
| website = {{URL|https://www.evian.com/en_int/|evian.com}}
}}
Evian ({{IPAc-en|uk|ˈ|ɛ|v|i|ɒ̃}}, {{IPAc-en|us|ˌ|eɪ|v|i|ˈ|ɒ|n}};{{cite LPD|3}} {{IPA|fr|evjɑ̃|lang}}, stylized as evian) is a French brand that bottles mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva.{{Cite web|last=Qureshi|first=Waqas|date=2014-06-20|title=Evian churns out six million bottles daily while reducing carbon footprint|url=https://www.packagingnews.co.uk/news/128260-20-06-2014|access-date=2022-01-14|website=Packaging News|language=en}}
Evian is owned by Danone, a French multinational corporation. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products and a luxury resort in Évian-les-Bains.
History
Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908, Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969.
During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. Evian entered the U.S. market in 1978. In 1995, Evian switched to collapsible polyethylene terephthalate (PET) bottles.
Production
{{Infobox bottled water
|brand = Nutritional info
|logo =
|country =
|producer =
|source = Évian-les-Bains
|type = Still
|ph = 7.2
|ca = 80
|mg = 26
|sio2 = 15
|cl = 6.8
|hco3 = 350
|no3 = 3.7
|k = 1
|na = 6.5
|so4 = 2.6
|tds = 300
|website =
|image=
}}
Evian's site in the French Alps was, during 2015, the largest carbon-neutral food and beverage production site in France.{{cite web
| url = https://medium.com/@Danone/evian-bottling-site-first-danone-production-site-to-reach-carbon-neutrality-c299bd43d740
|date=17 September 2015
| title = evian: the largest food production site in France is now carbon neutral
| work =medium.com/@Danone
| access-date = 19 May 2021}}
Public perception, marketing and advertising
File:Dua Lipa for Evian.jpg with an Evian bottle.]]
Evian has sought to portray itself as popular among Hollywood celebrities.{{cite news
|last=Segal
|first=David
|title=Bottled Buzz
|url=https://www.washingtonpost.com/wp-dyn/articles/A34036-2005Jan24.html
|newspaper=The Washington Post
|date=January 25, 2005
|archive-date=5 January 2013
|archive-url=https://archive.today/20130105035824/http://www.washingtonpost.com/wp-dyn/articles/A34036-2005Jan24.html
|access-date=
}} The brand frequently collaborates with high-fashion designers to produce limited edition bottles. Diane von Fürstenberg designed the limited edition bottle for 2013, Elie Saab for 2014, Kenzo for 2015, Alexander Wang for 2016, Christian Lacroix for 2017,{{Cite web
|last=Socha
|first=Miles
|date=2016-09-01
|title=Christian Lacroix, Evian Unite for Encore
|url=https://wwd.com/fashion-news/fashion-scoops/christian-lacroix-evian-unite-encore-anniversary-bottles-10519258/
|archive-date=2021-05-14
|archive-url=https://archive.today/20210514175808/https://wwd.com/fashion-news/fashion-scoops/christian-lacroix-evian-unite-encore-anniversary-bottles-10519258/
|access-date=2021-04-22
|website=wwd.com
|publisher=Penske Media Corporation
|language=en-US}} Chiara Ferragni for 2018, Virgil Abloh for 2019 and 2020, Moncler for 2021, and Balmain for 2022.{{cite magazine
|last = Camargo Molano
|first = Jessica
|url = https://www.wired.it/attualita/2018/10/09/giusto-pagare-8-euro-lacqua-chiara-ferragni/?refresh_ce=
|title = È giusto pagare 8 euro per l'acqua di Chiara Ferragni?
|magazine = Wired
|date = 2018-10-09
|language=it
}}
Evian worked with Virgin Records and EMI in 1998 for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.
In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects.{{cite web
|url = https://www.awn.com/news/evian-wins-gold-award-best-visual-effects
|publisher = www.awn.com
|title = Evian wins Gold Award for Best Visual Effects
|website = Animation World Network
|archive-url = https://archive.today/20210514174433/https://www.awn.com/news/evian-wins-gold-award-best-visual-effects
|archive-date = 2021-05-14
|access-date = 2020-08-25
|url-status = live
|language=en
}}
Evian brand ambassadors include singer Dua Lipa{{cite web |title=Dua Lipa Joins Evian as Global Brand Ambassador |url=https://hypebae.com/2020/8/dua-lipa-evian-global-brand-ambassador-announcement |website=HYPEBAE |date=12 August 2020 |access-date=15 December 2021}} and tennis player Emma Raducanu.{{cite web |title=Emma Raducanu named Evian global brand ambassador |url=https://www.sportspromedia.com/news/emma-raducanu-evian-tennis-wta-endorsement-deal-img/ |website=SportsPro |access-date=15 December 2021 |date=10 December 2021}}
In 2023, Evian collaborated with Balmain for a high fashion collection entitled, “Balmain X Evian”.{{cite web | url=https://us.balmain.com/en/balmain-x-evian/ | title=Balmain x Evian | BALMAIN }}
Environmentalism
File:Evian Water Bottle By Issey Miyake.jpg.]]
In April 2008, Evian created the Evian Water Protection Institute to work on three water and wetlands management projects with the Ramsar Convention. The three areas where the projects will take place are Thailand's Bung Khong, the La Plata Basin in Argentina and the Jagdishpur Reservoir in Nepal.{{cite web
|url = http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles
|publisher = www.greenbiz.com
|title = Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles
|archive-url = https://archive.today/20130124224011/http://www.greenbiz.com/news/2008/04/24/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles
|archive-date = 24 January 2013
|url-status = live
|access-date = April 29, 2008
}} Evian has also cut energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales.{{cite web
|url = http://www.bevnet.com/news/2008/4-18-2008-Evian.asp
|publisher = The Beverage Network
|title = Évian to Announce New Sustainable Development Steps on Earth Day
|date = April 18, 2008
|archive-url = https://archive.today/20120722101950/http://www.bevnet.com/news/2008/4-18-2008-Evian.asp
|archive-date = 22 July 2012
|url-status = live
|access-date = April 30, 2008
}} The company has joined with Recyclebank to promote recycling.
During 2018, Evian announced that it would make all of its plastic bottles from 100% recycled plastic by 2025.{{Cite news
|url=https://www.businesswire.com/news/home/20180118005342/en/evian%C2%AE-Transforms-Approach-Plastic-100-Circular-Brand
|title=evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025
|date=2018-01-18
|work=BusinessWire
|archive-date=2021-05-14
|archive-url=https://archive.today/20210514180138/https://www.businesswire.com/news/home/20180118005342/en/evian%C2%AE-Transforms-Approach-Plastic-100-Circular-Brand
|access-date=2018-01-18
|language=en}}{{Citation needed|date=May 2024|reason=Press release cited as primary source; needs a reliable secondary source}}
During April 2020, Evian claimed to have achieved carbon neutrality.{{cite web
| url =https://www.danone.com/brands/waters/evian.html
| title =EVIAN'S UNIQUE AND PURE NATURAL MINERAL WATER
| work =www.danone.com
| date =5 March 2020
| access-date = 19 May 2021}} In October 2022, a class action lawsuit was filed by plaintiff Stephanie Dorris on behalf of consumers of Evian water, alleging that the claim of carbon neutrality was false and misleading.{{Cite web |last=Rizzi |first=Corrado |date=2022-10-17 |title=Class Action Claims Evian Water Manufacturing Process Is Not as 'Carbon Neutral' as Advertised |url=https://www.classaction.org/news/class-action-claims-evian-water-manufacturing-process-is-not-as-carbon-neutral-as-advertised |url-status=live |archive-url=https://web.archive.org/web/20221018052737/https://www.classaction.org/news/class-action-claims-evian-water-manufacturing-process-is-not-as-carbon-neutral-as-advertised |archive-date=18 October 2022 |access-date=2024-05-24 |website=ClassAction.org |language=en }}{{Cite web |last= |first= |date=2024-01-18 |title=Danone faces legal complaint over claim that Evian water is carbon neutral |url=https://www.waterdiplomat.org/story/2024/01/danone-faces-legal-complaint-over-claim-evian-water-carbon-neutral |url-status=live |archive-url=https://web.archive.org/web/20240207080738/https://www.waterdiplomat.org/story/2024/01/danone-faces-legal-complaint-over-claim-evian-water-carbon-neutral |archive-date=7 February 2024 |access-date=2024-05-24 |website=The Water Diplomat |language=en }} In January 2024, US District Judge Nelson S. Román ruled that the class action lawsuit could proceed, calling carbon neutral an ambiguous term that may reasonably confuse consumers and saying that Danone "expects too much" for consumers to learn what the term means from Evian labels.{{Cite news |last=Stempel |first=Jonathan |date=2024-01-10 |title=Danone Must Face Evian Water 'Carbon Neutral' Lawsuit |url=https://money.usnews.com/investing/news/articles/2024-01-10/danone-must-face-evian-water-carbon-neutral-lawsuit |archive-url=https://web.archive.org/web/20240110201356/https://money.usnews.com/investing/news/articles/2024-01-10/danone-must-face-evian-water-carbon-neutral-lawsuit |archive-date=10 January 2024 |access-date=2024-05-24 |work=U.S. News & World Report |url-status=live }}{{Cite web |last1=Selman |first1=Ari M. |last2=Calano |first2=Celia |date=2024-02-07 |title=Court Finds 'Carbon Neutral' Claim May Be Misleading, Permits Class Action to Proceed |url=https://www.morganlewis.com/pubs/2024/02/court-finds-carbon-neutral-claim-may-be-misleading-permits-class-action-to-proceed |url-status=live |archive-url=https://web.archive.org/web/20240405153550/https://www.morganlewis.com/pubs/2024/02/court-finds-carbon-neutral-claim-may-be-misleading-permits-class-action-to-proceed |archive-date=5 April 2024 |access-date=2024-05-24 |website=Morgan Lewis |language=en }} In response, lawyers for Danone argued that it is unreasonable for consumers to assume that the product "magically arrived from the French Alps to their homes without the emission of even a molecule of carbon dioxide."
References
{{reflist}}
External links
{{commons category}}
- {{Official website}}
{{Group Danone}}
{{DEFAULTSORT:Evian}}
Category:Companies based in Auvergne-Rhône-Alpes
Category:1829 establishments in Europe
Category:Food and drink companies established in 1829