ezCater
{{short description|Boston-based company for corporate catering orders}}
{{Lowercase title}}
{{Infobox company
| name = ezCater
| logo =
| type =
| traded_as =
| fate =
| predecessor =
| successor =
| foundation = 2011
| founder =
| location = Boston, Massachusetts{{cite web |last1=Logan |first1=Tim |title=Another cool new office, this one for business catering company ezCater |url=https://www.bostonglobe.com/business/2019/07/19/another-cool-new-office-this-one-for-business-catering-company-ezcater/4DqpaYv3RnjC73SVashPhL/story.html |website=Boston Globe |access-date=7 December 2020}}
| locations =
| area_served =
| key_people =
| industry = Catering
| products =
| production =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| num_employees =
| parent =
| divisions =
| subsid =
| homepage = {{nowrap|{{URL|https://www.ezcater.com/}}}}
| footnotes =
}}
ezCater is a Boston-based company that connects businesses with restaurants and caterers through an online marketplace. It was co-founded by Stefania Mallett, CEO, and Briscoe Rodgers, Chief Strategy Officer, in 2007.{{Cite web |title=Online catering marketplace ezCater gets another $150M at a $1.25B valuation |url=https://techcrunch.com/2019/04/01/online-catering-marketplace-ezcater-gets-another-150m-at-a-1-2b-valuation/ |access-date=2020-12-02 |website=TechCrunch |language=en-US}}{{Cite news |last=Roof |first=Katie |date=2018-06-19 |title=EzCater Raises $100 Million for Catering |url=https://www.wsj.com/articles/ezcater-raises-100-million-for-catering-1529380861 |access-date=2020-12-02 |work=Wall Street Journal |language=en-US |issn=0099-9660}}{{Cite web |last=Lagorio-Chafkin |first=Christine |date=2019-07-30 |title=EzCater Launched With an Idea for Feeding Hungry Doctors. Now It's a Billion-Dollar Catering Business |url=https://www.inc.com/christine-lagorio/ezcater-unicorn-boston-catering-platform-private-titans.html |access-date=2020-12-07 |website=Inc. |language=en}}{{Cite web |last=Helm |first=Burt |date=2020-10-13 |title=Stefania Mallet's ezCater Has a System for Everything When It Comes to Feeding a Crowd |url=https://www.inc.com/magazine/202011/burt-helm/stefania-mallett-ezcater-female-founders-2020.html |access-date=2021-02-04 |website=Inc. |language=en}}
Method
With its online platform, ezCater connects corporate catering orderers and sales representatives with nearby restaurants and caterers.{{Cite web|title=ezCater raises $100M as it looks to own office-catered meals around the world|url=https://techcrunch.com/2018/06/18/ezcater-raises-100m-as-it-looks-to-own-office-catered-meals-around-the-world/|access-date=2020-12-02|website=TechCrunch|language=en-US}}{{Cite web|title=ezCater acquires GoCater to expand beyond the US|url=https://techcrunch.com/2018/07/23/ezcater-acquires-gocater-to-expand-beyond-the-us/|access-date=2020-12-02|website=TechCrunch|language=en-US}}
It allows companies to review menus from restaurants and then place an order for meetings or company events.{{Cite web|date=2020-12-05|title=Food Tech News: New Growth Medium for Cultured Meat, Pepsi's Plastic-Free Promise|url=https://thespoon.tech/food-tech-news-new-growth-medium-for-cultured-meat-pepsis-plastic-free-promise/|access-date=2020-12-07|website=The Spoon|language=en-US}} Restaurants are required to have the appropriate catering menus and web presence to join the platform.{{Cite web|date=2019-04-02|title=Corporate catering marketplace Ezcater raises $150 million at $1.25 billion valuation|url=https://venturebeat.com/2019/04/01/corporate-catering-marketplace-ezcater-raises-150-million-at-1-25-billion-valuation/|access-date=2020-12-02|website=VentureBeat|language=en-US}}{{Cite web|date=2020-12-04|title=Subway works with ezCater to build business with businesses|url=https://www.qsrweb.com/news/subway-works-with-ezcater-to-build-business-with-businesses/|access-date=2020-12-07|website=www.qsrweb.com|language=en}} ezCater has over 75,000 restaurants and caterers signed up on its platform{{Cite web|date=2014-11-09|title=Could ezCater, the Expedia of Business Catering, be the Next Billion Dollar Company?|url=https://venturefizz.com/stories/boston/could-ezcater-expedia-business-catering-be-next-billion-dollar-company|access-date=2020-12-02|website=VentureFizz|language=en}}{{Cite web|last=|first=|date=|title=ezCater|url=https://angel.co/company/ezcater|access-date=|website=Angel}} and its catering management software helps caterers manage orders and deliveries.{{Cite web|date=2018-06-19|title=Boston's ezCater raises $100 million to take its corporate catering platform international|url=https://venturebeat.com/2018/06/18/bostons-ezcater-raises-100-million-to-take-its-corporate-catering-platform-international/|access-date=2020-12-02|website=VentureBeat|language=en-US}}{{Cite web|last=PYMNTS|date=2019-04-02|title=ezCater Raises $150M To Scale Business Catering|url=https://www.pymnts.com/news/delivery/2019/ezcater-funding-business-catering-online-marketplace/|access-date=2020-12-02|website=PYMNTS.com|language=en-US}}
The website also stores receipts and order histories, and gives companies the ability to let others order food for clients and events with set maximum amounts and tipping policies.{{Cite web|title=Red Lobster Joins Catering Platform|url=https://hospitalitytech.com/red-lobster-joins-catering-platform|access-date=2020-12-07|website=Hospitality Technology|language=en}} Once an order is placed, ezCater tracks it to be sure there are no issues.
History
In 2011, Mallett and Rodgers raised $2.7 million in Series A investment. Seven years later, in 2018, the company raised $100 million. That funding round was led by Wellington Management Company, with existing investors such as ICONIQ Capital and Insight Venture Partners participating as well. This brought ezCater’s total funding to $170 million with a valuation of $700 million.
In 2017, ezCater partnered with JLL to provide meals to Feeding America.{{Cite web|date=2017-11-22|title=Meet The Mom And Economist Who's Fed 100,000 Children (And Counting)│Professional WOMAN's Magazine|url=https://professionalwomanmag.com/2017/11/meet-mom-economist-whos-fed-children/|access-date=2020-12-07|website=Professional Woman’s Magazine {{!}} The Working Woman’s Magazine|language=en-US}}{{Cite web|date=2017-11-20|title=Corporate catering initiative has contributed 100,000+ meals to children in need|url=https://www.high-profile.com/corporate-catering-initiative-contributed-100000-meals-children-need/|access-date=2020-12-07|website=High-Profile Monthly|language=en-US}}{{Cite web|last=|first=|date=19 January 2021|title=Landlords See Enhanced Food Options as Ingredient for Office Rebound|url=https://commercialobserver.com/2021/01/return-to-office-food-covid-touchless/|access-date=2021-02-01|website=Commercial Observer|language=en-US}} They've provided over a million meals to date.{{Cite web|date=2020-09-17|title=JLL reaches milestone of providing over 1 million meals* to Feeding America®|url=https://www.us.jll.com/en/newsroom/jll-reaches-milestone-of-providing-over-1-million-meals-to-feeding-america|access-date=2020-12-07|website=www.us.jll.com|language=en-US}}
In 2019, ezCater acquired Monkey Group, a cloud platform for take-out, delivery, and catering.{{Cite web|date=April 2, 2019|first=Heather|last=Lalley|title=ezCater raises $150M to fuel catering growth|url=https://www.restaurantbusinessonline.com/technology/ezcater-raises-150m-fuel-catering-growth|access-date=2020-12-02|website=Restaurant Business|language=en}} That same year, a $150 million Series D-1 funding round saw ezCater reach a $1.25 billion valuation.
In April 2020, as the coronavirus pandemic shuttered corporate offices across the country, ezCater laid off over 400 staff across its Boston, Denver, Paris, and Vancouver offices.{{Cite web|title=ezCater lays off more than 400|url=https://www.bizjournals.com/boston/news/2020/04/08/ezcater-lays-off-more-than-400.html|website=Boston Business Journal|language=en}}
During the pandemic in 2020, ezCater launched its app and website, Relish by ezCater, which allows workers to place food orders from local restaurants.{{Cite web|author=Kathryn Vasel|title=Food is a big deal at work. Here's how the pandemic will change lunch and snacks|url=https://www.cnn.com/2020/07/13/success/food-office-coronavirus/index.html|access-date=2020-12-02|website=CNN|date=13 July 2020 }}{{Cite web|date=2020-06-25|title=ezCater Branches into Solo Workplace Meals|url=https://foodondemandnews.com/06252020/ezcater-branches-into-solo-workplace-meals/|access-date=2021-01-27|website=Food On Demand|language=en-US}}{{Cite web|date=2020-06-19|title=ezCater Lauches Relish to Reimagine Corporate Lunches|url=https://thespoon.tech/ezcater-lauches-relish-to-reimagine-corporate-lunches/|access-date=2021-01-27|website=The Spoon|language=en-US}} The individually-packaged meals arrive in a designated space at a designated time to cut down on the number of delivery people entering a business.{{Cite web|date=2020-06-19|title=Online catering marketplace debuts COVID-smart service|url=https://www.fastcasual.com/news/online-catering-marketplace-debuts-covid-smart-service/|access-date=2020-12-02|website=www.fastcasual.com|language=en}}
In December 2020, ezCater partnered with Subway to offer a new online catering platform.{{Cite web|last=Kaiser|first=Tom|date=2020-12-10|title=Subway Inks Partnership with ezCater|url=https://foodondemandnews.com/12102020/subway-inks-partnership-with-ezcater/|access-date=2021-02-01|website=Food On Demand|language=en-US}}{{Cite web|title=Subway Taps ezCater for Online Catering Roll Out|url=https://www.qsrmagazine.com/news/subway-taps-ezcater-online-catering-roll-out|access-date=2021-01-27|website=QSR magazine|date=3 December 2020 |language=en}}
In July 2021, ezCater launched its first-ever TV commercials, advocating for food as an incentive to motivate remote workers to return to the on-site office environment after the pandemic.{{Cite web|title=On the rebound, ezCater touts power of food to entice workers back|url=https://www.bizjournals.com/boston/news/2021/07/27/on-the-rebound-ezcater-touts-power-of-food-to-ent.html|access-date=2021-07-27|website=Boston Business Journal|language=en}}{{Cite web|title=What will make you go back to the office? Boston catering firm ezCater says free food, not water slides|url=https://www.bostonglobe.com/2021/07/26/business/this-is-our-moment-first-ever-ads-ezcater-encourage-food-not-water-slides-re-opened-offices|access-date=2021-07-26|website=Boston Globe|language=en}}
In December 2021, ezCater announced a successful $100M Series D-2 funding round led by SoftBank, raising the company's post-money valuation to $1.6 billion.{{Cite news|title=SoftBank to Back EzCater at $1.6 Billion Value in Funding Round|url=https://www.bloomberg.com/news/articles/2021-12-15/softbank-to-back-ezcater-at-1-6-billion-value-in-funding-round|access-date=2021-12-15|website=Bloomberg|date=15 December 2021 |language=en}}{{Cite news|title=VC Daily: EzCater Adapts to Future of Work|url=https://www.wsj.com/articles/vc-daily-ezcater-adapts-to-future-of-work-11639579308|access-date=2021-12-15|newspaper=WSJ|language=en}}{{Cite web|title=After Mega-Investment, ezCater Shifts Strategy, Plans IPO|url=https://foodondemandnews.com/01132022/11049/|access-date=2022-01-14|website=Food On Demand|date=13 January 2022 |language=en}}