fendi

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904–1954) as a fur and leather shop in Via del Plebiscito, Rome.{{cite book|last=Chevalier|first=Michel|title=Luxury Brand Management|year=2012|publisher=John Wiley & Sons|location=Singapore|isbn=978-1-118-17176-9|page=53 (of 316)|edition=second|author2=Gerald Mazzalovo |chapter=3}} In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.[https://style.corriere.it/moda/fendi-90-anni-di-storia-italiana/ Fendi, 90 anni di storia italiana]

In 1946, the five sisters Paola, Anna, Franca, Carla, and Alda joined the company in its second generation as a family-owned enterprise,{{cite web |url=http://www.fragrantica.com/designers/Fendi.html |title=Fendi perfumes and colognes |publisher=Fragrantica.com |access-date=October 24, 2011}} each owning 20 percent.John Tagliabue (October 13, 1999), [https://www.nytimes.com/1999/10/13/business/international-business-french-italian-alliance-takes-controlling-stake-in-fendi.html French-Italian Alliance Takes Controlling Stake in Fendi] The New York Times. Karl Lagerfeld joined Fendi in 1965{{Cite web|last=Findley|first=Lewis|title=The History of Fendi|url=https://journal.williamgeorge.com/the-history-of-fendi|access-date=2022-02-24|website=journal.williamgeorge.com|language=en}} and became the creative director for the fur and women's ready-to-wear collections (launched in 1977).{{cite news |url=http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8846242/Karl-Lagerfeld-to-launch-new-accessible-line.html |title=Karl Lagerfeld to launch new, accessible line |author=Bergin, Olivia |newspaper=The Daily Telegraph |date=October 24, 2011 |access-date=October 24, 2011 |location=London |url-status=dead |archive-url=https://web.archive.org/web/20111104011214/http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8846242/Karl-Lagerfeld-to-launch-new-accessible-line.html |archive-date=November 4, 2011 }}

In 1966, Lagerfeld created the company logo,{{Cite web |url=https://www.mffashion.com/news/backstage/fendi-evolution-mezzo-secolo-di-logomania-201903221205086743 |title=Fendi-evolution, mezzo secolo di logomania |access-date=July 22, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124163754/https://www.mffashion.com/news/backstage/fendi-evolution-mezzo-secolo-di-logomania-201903221205086743 |url-status=dead }} a double F in a square, which would later be the subject of various reinterpretations. Also in 1966, Fendi presented its first high fashion collection, expanding its interests in the United States and Japan. In 1969, its first commercial line of fur was launched, and in the following years, cosmetics and men's accessories were released. In 1977, Fendi introduced clothing for the first time, its ready-to-wear collection.[https://www.lofficielitalia.com/moda/fendi-storia-del-brand-karl-lagerfeld-silvia-venturini-carriera Fendi rewind, storia del brand che celebra il lusso dell'artigianalità]

In the 1980s, Fendi expanded its range with perfumes in 1985, as well as eyewear, jeans, and home furnishings in 1987.Luisa Zargani (October 5, 2021), [https://wwd.com/business-news/business-features/fendi-previews-new-home-collection-rome-1234964119/ Fendi Previews New Home Collection in Rome] Women's Wear Daily.

In 1989, Fendi opened its first United States boutique in New York on 5th Avenue.

In 1994, Lagerfeld launched the Knicoat collection, a line of wool coats and sweaters designed to be worn together.Sara Gay Forden (25 January 1994), [https://wwd.com/feature/fast-forward-at-fendi-1152507-1748881/ Fast Forward At Fendi] Women's Wear Daily.

Also by 1994, fashion operations were responsible for 90 percent of the firm's total revenue, of which 50 percent came from leather goods and accessories, 20 percent from apparel and 20 percent from furs.Sarah Gay Forden (25 January 1994), [https://wwd.com/feature/fast-forward-at-fendi-1152507-1748881/ Fast Forward At Fendi] Women's Wear Daily. That year, Paola Fendi handed over the presidency of the company to her younger sister Carla.[https://www.vogue.co.uk/article/fendi-investigated FENDI INVESTIGATED] British Vogue, 2 December 2003. Silvia Venturini Fendi, daughter of Anna, also joined the fashion house in 1994 and has since been the artistic director for accessories and co-designer of the women's line alongside Lagerfeld; in 1997 she designed the Baguette Bag, an iconic model that beat all sales and notoriety records.

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process.{{cite web|date=2021-07-26|title=Dior, Fendi frenzy helps luxury group LVMH extend its reach|url=https://www.reuters.com/business/retail-consumer/surging-vuitton-drives-lvmh-sales-sharply-up-second-quarter-2021-07-26/|access-date=2021-08-04|website=Reuters}}Suzy Menkes (October 13, 1999), [https://www.nytimes.com/1999/10/13/news/prada-and-lvmh-join-forces-to-buy-italian-fashion-house-fendi.html Prada and LVMH Join Forces to Buy Italian Fashion House Fendi] International Herald Tribune. Under the deal, Prada and LVMH were obligated to acquire any of the 49 percent of Fendi, should the sisters decide to sell. The label lost approximately 20 million euros in 2001 and again in 2002.Tracie Rozhon (October 22, 2003), [https://www.nytimes.com/2003/10/22/business/struggling-lvmh-unit-looks-beyond-handbag-but-fendi-insists-that-leather-fur-are.html A Struggling LVMH Unit Looks Beyond the Handbag; But Fendi Insists That Leather and Fur Are Forever] The New York Times. In 2002, Prada agreed to sell its 25.5 percent stake to LVMH for $265 million.[https://apnews.com/cf7fd08c44ec09c944977895c33f13b6 Prada Selling Fendi Shares to LVMH] Associated Press, November 24, 2001. In 2002, LVMH acquired an additional 15.9 percent of the company.[https://wwd.com/business-news/financial/lvmh-adds-another-15-9-percent-of-fendi-761056/ LVMH Adds Another 15.9 Percent of Fendi] Women's Wear Daily, July 9, 2002. Carla Fendi, a member of the founding family, continued to act as chairwoman and a minority owner until 2008.

On 19 October 2007, Fendi chose the Great Wall of China to present its spring-summer collection and with 88 models, the first fashion show there.{{Cite web |last=Socha |first=Miles |date=2020-09-24 |title=Seminal Moments: When Fendi Conquered the Great Wall of China |url=https://wwd.com/fashion-news/designer-luxury/when-karl-and-fendi-conquered-the-great-wall-of-china-1203671195/ |access-date=2024-05-13 |website=WWD |language=en-US}}{{Cite web |date=2007-10-21 |title=fendi at the great wall of china |url=https://www.designboom.com/chic/fendi-at-the-great-wall-of-china/ |access-date=2024-05-13 |website=designboom {{!}} architecture & design magazine |language=en}}[https://www.reuters.com/article/us-china-life-fashionshow-idUSPEK1387120071021 China's Great Wall gets first major fashion show]

In 2009, Silvia Venturini Fendi created the Peekaboo bag, achieving a success comparable to the Baguette Bag.[https://www.theweek.co.uk/96729/the-story-of-silvia-venturini-fendi-s-peekaboo-bag-from-tongue-in-cheek-accessory-to-timeless The story of Silvia Venturini Fendi's Peekaboo bag: from tongue-in-cheek accessory to timeless design icon][https://fashionmagazine.com/style/fendi-peekaboo-10th-anniversary/ Silvia Venturini Fendi Reflects on Designing the Peekaboo Bag, 10 Years Onwards]

File:Christmas device of FENDI Breeze Xin Yi 20171208.jpg, Taiwan, 2017]]

In 2015, Fendi celebrated fifty years of business with Karl Lagerfeld and organized its first haute couture fashion show dedicated to furs, Haute Fourrure, at the Théâtre des Champs-Élysées in Paris.[https://www.ansa.it/english/news/2015/07/09/fendis-haute-fourrure-closes-paris-couture-week_a173aa7b-3315-449d-8585-fcd2732a3ee2.html Fendi's 'haute fourrure' closes Paris couture week][https://www.theglassmagazine.com/haute-couture-fallwinter-2017-fendi/ Haute Fourrure 2017: Fendi] Later the brand celebrated its 90th anniversary with a fashion show at the Trevi fountain in Rome{{Cite web |url=https://www.ansamed.info/ansamed/en/news/nations/italy/2016/07/07/fendi-celebrates-90-years-with-runway-show-at-trevi-fountain_ed4c6b8b-602d-4871-a8a0-4796e75d322b.html#:~:text=(ANSAmed)%20%2D%20Rome%20%2D%20Fendi,contribution%20of%202.18%20million%20euros. |title=Fendi celebrates 90 years with runway show at Trevi Fountain |access-date=July 22, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124163752/https://www.ansamed.info/ansamed/en/news/nations/italy/2016/07/07/fendi-celebrates-90-years-with-runway-show-at-trevi-fountain_ed4c6b8b-602d-4871-a8a0-4796e75d322b.html#:~:text=(ANSAmed)%20%2D%20Rome%20%2D%20Fendi,contribution%20of%202.18%20million%20euros. |url-status=dead }}[https://www.vogue.it/en/fashion/news/2016/07/01/fendi-celebrates-90-years-at-the-trevi-fountain/ Fendi celebrates its 90 years at the Trevi Fountain] and planned to move its headquarters to Palazzo della Civiltà Italiana,Stephanie Kirchgaessner (October 22, 2015), [https://www.theguardian.com/world/2015/oct/22/fendi-launches-hq-in-mussolini-propaganda-building Fendi rejects criticism over new HQ in Mussolini propaganda building] The Guardian. paying 2.8 million euros per annum to occupy the space;[http://www.blouinartinfo.com/news/story/931167/fendis-new-headquarters-are-a-fascist-icon Fendi's New Headquarters Are a Fascist Icon] {{Webarchive|url=https://web.archive.org/web/20180907071119/http://www.blouinartinfo.com/news/story/931167/fendis-new-headquarters-are-a-fascist-icon |date=2018-09-07 }} Blouin Artinfo, July 18, 2013. Fendi instead opened a hotel and its largest store at the location in 2016.Robert Murphy (January 13, 2016), [https://www.wsj.com/articles/fendis-new-hotel-embodies-the-spirit-of-rome-1452700659] WSJ..

In 2017, Fendi collaborated with Rimowa on an aluminum multiwheel suitcase.Luisa Zargani (9 November 2017), [https://wwd.com/feature/fendi-rimowa-team-on-suitcase-11044490/ Fendi, Rimowa Team on Suitcase] Women's Wear Daily. Also in 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.{{cite web|url=https://www.forbes.com/sites/rachelarthur/2017/11/29/customized-luxury-fendi-farfetch/#77dc7ae51c1d|title=Customized Luxury: Fendi Turns To Digital For Bespoke Handbag Launch|author=Rachel Arthur|date=29 November 2017|work=Forbes|access-date=27 March 2018}}

By 2018, Fendi crossed the 1 billion euro ($1.2 billion) threshold in annual salesSudip Kar-Gupta and Sarah White (February 20, 2018), [https://www.reuters.com/article/lvmh-fendi/lvmh-taps-diors-brunschwig-to-lead-luxury-brand-fendi-idINKCN1G41G5 LVMH taps Dior's Brunschwig to lead luxury brand Fendi] Reuters. and had 3,000 employees worldwide, including around 400 in specialist leather and fur ateliers in Italy, and operated a network of 215 stores.

In September 2020, English designer Kim Jones was announced as artistic director of Fendi's women's collection, formerly occupied by Lagerfeld.{{cite web|last=Socha|first=Miles|title=Kim Jones to Design Fendi Women's, Continue at Dior Men|url=https://wwd.com/fashion-news/designer-luxury/kim-jones-joins-fendi-womens-designer-1234576082/|website=WWD|date=September 9, 2020 }} Under his leadership, Fendi collaborated on a clothing collections with Kim Kardashian West's shapewear brand Skims (2021),Uday Sampath and Mimosa Spencer (October 25, 2021), [https://www.reuters.com/business/media-telecom/kim-kardashian-west-collaborates-with-luxury-label-fendi-2021-10-25/ Kim Kardashian West collaborates with luxury label Fendi] Reuters. Versace (2022){{Cite web |last=Lischke |first=Henrik |date=2022-05-12 |title=Fendace Is Here: Get a First Glimpse of 2022's Most Anticipated Designer Drop |url=https://www.vogue.com/article/fendace |access-date=2024-10-11 |website=Vogue |language=en-US}} and Stefano Pilati (2023).Jack Moss (25 October 2023), [https://www.wallpaper.com/fashion-beauty/fendi-stefano-pilati-collaboration Fendi's 1920s-inspired collaboration with guest designer Stefano Pilati has arrived] Wallpaper.

In May 2024, Fendi announced its return to the perfume market with a first collection of seven scents directly inspired by its origins.{{Cite web |title=Fendi lance sa première collection de parfums |url=https://www.journalduluxe.fr/fr/beaute/fendi-ligne-parfums-famille |access-date=18 June 2024 |website=Journal du Luxe|date=23 May 2024 }}

In October 2024, LVMH announced the departure of Kim Jones from Fendi.{{Cite web |last=Socha |first=Miles |date=2024-10-11 |title=Kim Jones is Stepping Down at Fendi |url=https://wwd.com/fashion-news/designer-luxury/kim-jones-leaving-fendi-1236681510/ |access-date=2024-10-11 |website=WWD |language=en-US}} There was no announcement of a successor.

In 1983, Fendi launched the Fendissime diffusion line of furs, ready-to-wear clothing and handbags, then designed by Silvia, Maria Teresa and Federica Fendi.Bernadine Morris (10 March 1983), [https://www.nytimes.com/1983/03/10/garden/fendi-and-lagerfeld-triumph-in-milan.html Fendi and Lagerfeld triumph in Milan] The New York Times.Mary Davis Suro (7 June 1987), [https://www.nytimes.com/1987/06/07/business/italy-host-for-the-economic-summit-a-land-of-family-businesses.html Inside the House of Fendi] The New York Times. From 1987 to 1992, Silvia Venturini Fendi served as the label's designer.Alexander Fury (7 June 2023), [https://www.ft.com/content/7bd99084-4927-4f93-b237-32741918f7f9 Silvia Venturini Fendi: 'To be noticed, you need to be decorated'] Financial Times. The Fendissime line closed in 2001.Alice Monorchio (1 April 2022), [https://wwd.com/fashion-news/fashion-scoops/triple-f-the-project-of-federica-formilli-fendi-1235147255/ Triple F: Where Vintage and Creativity Meet] Women's Wear Daily.

Other diffusion lines have included Fendi 365, Fendi Country (later Fendi Jeans), and Fendi Maglia knitwear.Lisa Lockwood (29 October 1996), [https://wwd.com/feature/article-1120874-1778103/ Tyler licenses Gruppo Nadini for a collection] Women's Wear Daily. Through licensing agreements, Gruppo Nadini manufactured and distributed several of these lines.

The Fendi Kids label made its debut in Spring/Summer 2011.[https://barbarafreres.de/en/fendi/ The Story of Fendi]

All previous Fendi fragrances were removed from the market after the end of the brand's beauty license with Gucci Group's YSL Beauté division in 2005.Stephanie Epiro and Jennifer Weil (9 February 2009), [https://wwd.com/feature/lvmh-pulling-fendi-scent-1972304-1551976/ LVMH Pulling Fendi Scent] Women's Wear Daily.

In 2007, Fendi introduced its Fendi Palazzo women's fragrance but stopped selling it in 2009 already. In 2010, the brand launched a new fragrance – Fan di Fendi –, the first Fendi scent to be unleashed under LVMH Fragrance Brands, before discontinuing its fragrances in 2015.Kerry Olsen (10 September 2010), [https://wwd.com/feature/fendi-unleashes-fan-di-fendi-scent-3246501-1279454/ Fendi Unleashes Fan di Fendi Scent] Women's Wear Daily. In 2024, Fendi unveiled a high-end fragrance collection consisting of seven scents.Miles Socha (17 May 2024), [https://wwd.com/fashion-news/designer-luxury/fendi-next-couture-show-june-1236383249/ Amid Internal 'Rescheduling,' Fendi to Sit Out June Couture] Women's Wear Daily.

From 2013 until 2021, the company had a brand licensing agreement with Safilo for the design, production and worldwide distribution of Fendi sunglasses and optical frames.Isla Binnie (June 10, 2013), [https://www.reuters.com/article/safilo-licence-fendi-idUSL5N0EM35420130610 Eyewear maker Safilo and fashion house Fendi agree brand license] Reuters.

In 2021, Fendi ended its partnership with Safilo and entered into an agreement with LVMH-owned Thelios to create, produce, and distribute its eyewear collection.Giulia Segreti (July 1, 2021), [https://www.reuters.com/business/retail-consumer/fendi-teams-up-with-thelios-lvmh-focuses-eyewear-2021-07-01/ Fendi teams up with Thelios as LVMH focuses on eyewear] Reuters.

Fendi started its first line of home furnishings in 1987. Fendi Casa terminated its collaboration with licensee Luxury Living and instead partnered with Design Holding, jointly controlled by Investindustrial and The Carlyle Group, on creating Fashion Furniture Design (FF Design) to produce and distribute Fendi Casa.Luisa Zargani (May 4, 2021), [https://wwd.com/business-news/business-features/endi-inks-new-joint-venture-home-line-1234816200/ Fendi Inks New Joint Venture for Home Line] Women's Wear Daily.

In 2016, Fendi collaborated with the interior designer Fanny Haim on the Fendi Château Residences, a 12-story beachfront condo in Surfside designed by the architecture firm Arquitectonica.C. J. Hughes (21 April 2020), [https://www.nytimes.com/2020/04/21/business/miami-fashion-luxury-condo.html The Latest Fashion Accessory in Miami: A Luxury Condo] The New York Times.

File:Silvia Venturini Fendi on other viewnewsmedia.jpg

After 2019 Karl Lagerfeld's direction (1965–2019), Silvia Venturini Fendi took over both the men's and women's collections.

From September 2020, the women's collection was entrusted to Kim Jones, former stylist for the Dior men's collection, who was appointed artistic director of couture and womenswear. Jones' debut collection was for Fall / Winter 2021/2022.[https://www.repubblica.it/moda-e-beauty/2020/09/09/news/kim_jones_fendi_dior_men-291621771/ Sorpresa in casa Fendi, arriva Kim Jones] During his tenure at Fendi, he frequently referenced Lagerfeld's ready-to-wear.Miles Socha (11 October 2024), [https://wwd.com/fashion-news/designer-luxury/kim-jones-leaving-fendi-1236681510/ Kim Jones is Stepping Down at Fendi] Women's Wear Daily. He left the company in 2024.

Silvia Venturini remains artistic director of accessories and menswear.[https://www.corriere.it/moda/20_settembre_09/kim-jones-nuovo-direttore-creativo-fendi-donna-continua-dior-9205a7e0-f26f-11ea-86fc-7fbaee355822.shtml Kim Jones nuovo direttore creativo di Fendi donna. E continua da Dior] In 2021 Delfina Delettrez Fendi, Silvia's daughter, was appointed artistic director of jewelry.{{Cite web |title=Delfina Delettrez Fendi has now ushered a new era for its jewellery |url=https://www.vogue.in/magazine-story/delfina-delettrez-fendi-has-now-ushered-a-new-era-for-its-jewellery/ |access-date=19 May 2023 |website=Vogue India|date=September 13, 2021 }}{{Cite web |title=Fendi's first high jewellery collection evokes a beautiful Roman sunset |url=https://vogue.sg/fendi-delfina-delettrez-high-jewellery/ |access-date=19 May 2023 |website=Vogue Singapore|date=March 3, 2023 }}

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Fendi has often collaborated with cinema; the maison has designed the clothes for Once Upon a Time in America, Evita and The Royal Tenenbaums.[https://www.hollywoodreporter.com/news/general-news/fendi-studios-celebrates-brands-award-winning-costumes-1088707/ Fendi Studios Celebrates the Brand's Award-Winning Costumes][https://www.harpersbazaar.com/fashion/trends/g34364277/famous-movie-coats/ The 20 Most Iconic Coats in Movie History] Many famous film directors in the 1970s, including Luchino Visconti, Federico Fellini, Franco Zeffirelli, and Mauro Bolognini, chose Fendi furs for their characters.[http://fashion.telegraph.co.uk/news-features/TMG10331722/Milan-Fashion-Week-Fendi-on-Film.html Milan Fashion Week: Fendi on Film]

Fendi has also dressed Sophia Loren, Diana Ross, Jacqueline Kennedy Onassis, Soraya, and Liza Minnelli.[https://web.archive.org/web/20090208210110/http://dellamoda.it/dizionario_della_moda/f/fendi.php Fendi]

Lagerfeld himself was responsible for the photography of most of Fendi's ad campaigns before his death; since then, Fendi has worked with Philip-Lorca diCorcia (2001),Luisa Zargani (20 July 2001), [https://wwd.com/feature/article-1185830-1720788/ Fall Ads, Italian Style] Women's Wear Daily Nick Knight,Luisa Zargani (January 3, 2020), [https://wwd.com/fashion-news/designer-luxury/in-a-first-fendi-taps-nick-knight-for-spring-ads-1203407319/ In a First, Fendi Taps Nick Knight for Spring Ads] Women's Wear Daily. Craig McDean[https://www.designscene.net/2022/07/fendi-fw22-craig-mcdean.html Balance of Opposites: FENDI Fall Winter 2022.23 Collection] and Steven Meisel.[https://www.vogue.com/article/fendace Fendace Is Here: Get a First Glimpse of 2022's Most Anticipated Designer Drop]

Past campaigns have featured Mark Ronson (2012),Miles Socha (13 January 2012), [https://wwd.com/fashion-news/fashion-scoops/a-new-version-5488722/ A New Version: Fendi Readies Men's Debut] Women's Wear Daily. Catherine Zeta-Jones (2019),Hanna Flanagan (28 October 2019), [https://people.com/style/catherine-zeta-jones-and-daughter-carys-star-in-new-fendi-campaign/ Watch Catherine Zeta-Jones and Daughter Carys Dance Through Rome in New Fendi Campaign] People. Zoey Deutch (2020),Luisa Zargani (28 July 2020), [https://wwd.com/feature/exclusive-fendi-works-with-chloe-x-halle-zoey-deutch-on-campaigns-1203687953/ EXCLUSIVE: Fendi Works With Chloe x Halle, Zoey Deutch on Campaigns] Women's Wear Daily. Linda Evangelista (2022),Vanessa Friedman (10 September 2022), [https://www.nytimes.com/2022/09/10/style/linda-evangelista-fendi-baguette.html Linda Evangelista, the It Bag and 'Sex and the City'] The New York Times. Naomi Campbell (2023)Kristopher Fraser (23 March 2023), [https://wwd.com/pop-culture/celebrity-news/naomi-campbell-fendi-peekaboo-bag-spring-2023-campaign-1235592920/ Naomi Campbell Stars in Fendi's Peekaboo Bag Spring 2023 Campaign] Women's Wear Daily. and Nicholas Galitzine (2023),Sandra Salibian (13 June 2023), [https://wwd.com/fashion-news/designer-luxury/fendi-names-nicholas-galitzine-first-global-menswear-ambassador-images-ad-1235680796/ Nicholas Galitzine Named Fendi's First Global Menswear Ambassador] Women's Wear Daily. among others.

In 2013, Fendi pledged more than 2 million euros to sponsor projects, including a clean-up of the Quattro FontaneRachel Sanderson (January 30, 2013), [https://www.ft.com/content/ef777962-3594-11e2-bd77-00144feabdc0 Brand Italy puts a price tag on history] Financial Times. and the restoration of the Trevi Fountain in Rome, and held the company's 90th anniversary show over the fountain using a plexiglas floor.{{cite web|url=http://www.theweek.co.uk/92079/fendi-why-the-fashion-house-is-investing-in-romes-patrimony|title=Fendi: why the fashion house is investing in Rome's patrimony|date=5 March 2018|publisher=The Week|access-date=27 March 2018}}{{cite news| url=https://www.bloomberg.com/news/2014-06-22/fendi-touts-dolce-vita-as-owner-lvmh-relies-on-brand.html | work=Bloomberg | first=Andrew | last=Roberts | title=Fendi Touts Dolce Vita as Owner LVMH Relies on Brand | date=23 June 2014}}

In 2019, Fendi committed 2.5 million euros to restore the Temple of Venus and Roma, when it held its couture show at the site.Vanessa Friedman (July 5, 2019), [https://www.nytimes.com/2019/07/05/fashion/fendi-lagerfeld-couture-rome.html Fendi, the Legacy of Empire — and Lagerfeld] The New York Times. By 2021, Fendi completed the temple's restoration.{{Cite web |last=Salibian |first=Sandra |date=2021-12-20 |title=Fendi Unveils Restoration of Rome's Temple of Venus and Rome |url=https://wwd.com/eye/lifestyle/fendi-unveils-restoration-of-romes-temple-of-venus-and-rome-1235021689/ |access-date=2022-03-06 |website=WWD |language=en-US}}

In December 2023, Fendi joined the restoration of heritage at Villa d'Este. In partnership with the Villas Adriana and d'Este, Fendi announced its new sponsorship project which consisted in the restoration of the grotto of Diana in the gardens of the Villa d'Este in Tivoli, near Rome.{{Cite web |title=Fendi s'engage dans la restauration de patrimoine à la Villa d'Este. |url=https://www.journalduluxe.fr/fr/mode/fendi-restauration-patrimoine-villa-este |access-date=1 April 2024 |website=Journal du Luxe|date=6 December 2023 }}

In 2017, Fendi installed Foglie di Pietra [Leaves of Stone], a sculpture by Giuseppe Penone, in Rome's Largo Goldoni and donated to the city; Fendi committed to maintaining and preserving the monument for 30 years.Luisa Zargani (22 May 2017), [https://wwd.com/feature/fendi-donates-artwork-to-rome-10892473/ Fendi Donates Artwork to Rome] Women's Wear Daily. Also in 2017, Fendi sponsored the Italian pavilion at the 57th Venice Biennale.Luisa Zargani (21 March 2017), [https://wwd.com/feature/fendi-support-italian-pavilion-venice-biennale-10848888/ Fendi to Support Italian Pavilion at Venice Biennale] Women's Wear Daily.

In 2018, Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years.{{cite web|url=http://wwd.com/eye/celebrity-real-estate/fendi-inks-partnership-with-galleria-borghese-10982852/|title=Fendi Inks Partnership With Rome's Galleria Borghese|author=Luisa Zargani|date=13 September 2017|publisher=WWD|access-date=27 March 2018}}

In 2021, Fendi collaborated with a non-profit organization to create a 'charity project' which consisted of designing a kids' unisex T-shirt whose money would be devoted to realize the wishes of kids who suffer from serious sicknesses.{{Cite web |last=Salibian |first=Sandra |date=12 November 2021 |title=Fendi to Support Make-A-Wish International With Special Fendi Kids T-Shirt |url=https://wwd.com/fashion-news/fashion-scoops/fendi-supports-make-a-wish-international-kids-tshirt-1234994807/ |access-date=5 January 2023 |website=Women's Wear Daily}}{{Cite web |last=Clark |first=Imogen |date=19 November 2021 |title=Fendi partners with Make-A-Wish foundation to launch charitable kids T-shirt |url=https://www.theglassmagazine.com/fendi-partners-with-make-a-wish-foundation-to-launch-charitable-kids-t-shirt/ |access-date=5 January 2023 |website=The Glass Magazine}}

In 2021 and 2022, Fendi collaborated with the Juilliard School on assigning the Fendi Vanguard Award – including a cash prize and a mentorship program – to four out of Juilliard's final-year students enrolled in the bachelor's, master's and advanced diploma programs.Alessandra Turra (21 July 2021), [https://wwd.com/feature/fendi-awards-four-juilliard-students-1234885197/ Fendi Awards Four Juilliard Students] Women's Wear Daily.

Fendi sued Burlington in 1986 for selling counterfeit handbags, and filed a new lawsuit in 2006 after concluding the company was violating the injunction. In 2010, a U.S. Magistrate recommended that Burlington pay Fendi just over $5.6 million in damages, attorney's fees and costs to settle a dispute dating to 1986 over the alleged sale of counterfeit Fendi-branded leather goods. Burlington subsequently agreed to pay $10.05 million.Jonathan Stempel (October 20, 2010), [https://www.reuters.com/article/fendi-burlingtoncoatfactory-settlement/fendi-burlington-in-10-mln-counterfeiting-accord-idUSN2024526220101020 Fendi, Burlington in $10 mln counterfeiting accord] Reuters.

Also in 2010, Fendi reached a $2.5 million settlement with the former parent company of Filene's Basement to resolve counterfeiting claims.

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