horizontal market software
In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software."{{Cite web|title=Definition of horizontal market software|url=https://www.pcmag.com/encyclopedia/term/horizontal-market-software|access-date=2021-02-12|website=PCMAG|language=en}}
Example
Examples of horizontal market software include word processors, web browsers, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations.{{Cite web |title=Must-Have Features of Gift Card Management Software |url=https://www.vaocherapp.com/blog/must-have-features-of-gift-card-management-software-in-2023-8749d24808da0580c57d6234531fc96d/ |access-date=2023-05-04 |website=VaocherApp |language=en}}{{cite book |title=The Art of Agile Development |author=James Shore, Shane Warden|publisher=O'Reilly|year= 2007|isbn=978-0-596-52767-9|page=122}}
See also
References
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