imageon
{{Short description|Defunct series of media coprocessors and chipsets}}
Imageon (previously ATI Imageon) was a series of media coprocessors and mobile chipsets produced by ATI (later AMD) in 2002–2008, providing graphics acceleration and other multimedia features for handheld devices such as mobile phones and Personal Digital Assistants (PDAs). AMD later sold the Imageon mobile handheld graphics division to Qualcomm in 2009, where it was used exclusively inside their Snapdragon SoC processors under the Adreno brand name.
History
Many of the Imageon processors were simply camera, multimedia, and display ISP's. Most only provided basic acceleration for 2D graphics, photo, video and audio encoding and decoding. However, they still played an essential role in enabling broad adoption of multimedia (camera and video) capabilities in featurephones, having shipped over 100 million Imageon processors by the start of 2006,{{cite web |title=ATI Ships One Hundred Million Imageon® Media Processors |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=808154&highlight |archive-url=https://web.archive.org/web/20071213034651/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=808154&highlight |url-status=dead |archive-date=13 December 2007 |access-date=14 September 2019 |date=25 October 2006}} and 200 million by early 2007.{{cite web |title=AMD Ushers in Breathtaking Multimedia for Mobile Devices with Next-Generation AMD Imageon™ Media Processors |url=http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543~115795,00.html |archive-url=https://web.archive.org/web/20071116065306/http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543~115795,00.html |url-status=dead |archive-date=16 November 2007 |access-date=14 September 2019 |date=16 November 2007}}
Since few of the early Imageon models offered full 3D hardware acceleration, ATI partnered with various middleware companies to offer software 3D rendering capabilities instead, such as the X-Forge 3D SDK produced by FatHammer,{{cite web |title=Fathammer Ltd. Company Profile |url=http://www.fathammer.com/?pid=2 |archive-url=https://web.archive.org/web/20051125025156/http://www.fathammer.com/?pid=2 |url-status=dead |archive-date=25 November 2005 |access-date=14 September 2019 |date=25 November 2005}} as used on the Symbian platform, and on the Tapwave Zodiac.
In 2006, ATI acquired BitBoys, adding additional talent and experience with vector graphics to their mobile and handheld graphics team.
After AMD's acquisition of ATI in 2006, AMD licensed their mobile graphics technology to Qualcomm in April 2007{{cite web |title=AMD Licenses 3D Graphics Core Technology to QUALCOMM, Delivering The Ultimate Visual Experience™ to Tomorrow's Phones |url=http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15008~121284,00.html |archive-url=https://web.archive.org/web/20090314074657/http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15008~121284,00.html |url-status=dead |archive-date=14 March 2009 |access-date=14 September 2019 |date=14 March 2009}} who integrated it into their Snapdragon processor family under their Adreno brand name. AMD subsequently sold off the mobile handheld graphics division to Qualcomm in 2009 for $65M{{cite news|first=Scott|last=Ferguson|date=January 20, 2009|url=http://www.eweek.com/c/a/Mobile-and-Wireless/AMD-Sells-Handset-Division-to-Qualcomm-for-65-Million/|newspaper=eWeek|access-date=June 6, 2014|title=AMD Sells Handset Division to Qualcomm for $65 million}} following an earlier sale of the Xilleon branch to Broadcom.
AMD retained the Imageon name and provided support for existing customers, although no future Imageon products were introduced. However, as a result of company restructuring, AMD divested the handheld chipset business starting from the second quarter of 2008, thus the line is deemed officially discontinued.
In total, the Imageon line-up was used in over 50 different mobile device models,{{cite web |title=ATI Handheld Products |url=http://ati.amd.com/products/handheld.html |archive-url=https://web.archive.org/web/20090217045122/http://ati.amd.com/products/handheld.html |url-status=dead |archive-date=17 February 2009 |access-date=14 September 2019 |date=17 February 2009}} and AMD claimed to have shipped nearly 250 million Imageon units to customers since 2003.
Products
= 2D Products =
= 3D Products =
= Physical Products =
== Imageon 100==
This was a display co-processor for handheld devices released in January 2002, offering both a 2D graphics engine and MPEG decoding support, supporting displays up to 320x240 (or 800x600 if additional RAM is provided).{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=624314&highlight= |archive-url=https://web.archive.org/web/20061025024919/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=624314&highlight= |url-status=dead |archive-date=25 October 2006 |access-date=14 September 2019 |date=25 October 2006}} This processor was used in the Toshiba Pocket e740 to assist with video decoding, but required the use of specific software to provide a benefit.{{cite web |last1=Duwe |first1=Colin |title=Toshiba Pocket PC e740 - handheld - Windows Mobile 2002 - 3.5 review: Toshiba Pocket PC e740 - handheld - Windows Mobile 2002 - 3.5 |url=https://www.cnet.com/reviews/toshiba-pocket-pc-e740-review/ |website=CNET |access-date=14 September 2019 |language=en}}
== Imageon 3200 ==
The 3200 series was announced in November 2002, and was targeted for use in PDAs, featuring a 2D graphics engine, multimedia playback (MJPEG/JPEG) capabilities, and additional peripheral functions.{{cite web |title=IMAGEON"! 3200 |url=http://www.ati.com/products/imageon3200/index.html |archive-url=https://web.archive.org/web/20041012071259/http://www.ati.com/products/imageon3200/index.html |url-status=dead |archive-date=12 October 2004 |access-date=14 September 2019 |date=12 October 2004}} This processor supported displays up to 320x480.{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=628403&highlight= |archive-url=https://web.archive.org/web/20061025024903/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=628403&highlight= |url-status=dead |archive-date=25 October 2006 |access-date=14 September 2019 |date=25 October 2006}} The Imageon 3220 was used in the HP iPAQ hx4700.{{cite web |title=HP iPaq hx4700 Review |url=http://www.brighthand.com/phonereview/hp-ipaq-hx4700-review/ |website=Brighthand.com |access-date=27 September 2019 |language=en}}
== Imageon 4200 ==
The ATI W4200 was used in the Tapwave Zodiac gaming handheld PDA, announced in May 2003.{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=607775&highlight= |archive-url=https://web.archive.org/web/20061025024929/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=607775&highlight= |url-status=dead |archive-date=25 October 2006 |date=25 October 2006}} Featuring 8MB of RAM, the W4200 was exclusively a 2D graphics and multimedia accelerator, so Tapwave licensed the X-forge software 3D engine to provide 3D graphics capabilities. This product was also found in the Sigmarion 3 Palmtop.
== Imageon 22x0 series ==
These models were primarily 2D graphics and multimedia accelerators, combined with image signal processor (ISP) functions. They improved upon the Imageon 100 and 3200, by offering support for capture of photos and videos from digital camera sensors, as well as supporting multimedia (MPEG4) playback, and higher resolution display screens. The capabilities varied from model to model.
Models include the Imageon 2200, 2240, 2250, 2260, 2262, and later, the 2282, and 2182.
These processors were used in numerous popular Motorola feature-phones, such as the Motorola Razr V3{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=647723&highlight= |archive-url=https://web.archive.org/web/20061025024849/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=647723&highlight= |url-status=dead |archive-date=25 October 2006 |access-date=14 September 2019 |date=25 October 2006}}
== Imageon 2300 ==
Announced in January 2004,{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=607642&highlight= |archive-url=https://web.archive.org/web/20061025025014/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=607642&highlight= |url-status=dead |archive-date=25 October 2006 |access-date=14 September 2019 |date=25 October 2006}} the Imageon 2300 introduced full 3D hardware acceleration (100M-pix/sec),{{cite web |title=ATI Handheld Products |url=http://www.ati.com:80/products/handheld.html |archive-url=https://web.archive.org/web/20051112123506/http://www.ati.com:80/products/handheld.html |url-status=dead |archive-date=12 November 2005 |access-date=14 September 2019 |date=12 November 2005}} in addition to 2MP camera support, and multimedia (MPEG4) playback. Having full hardware 3D support enabled OpenGL ES 1.0 and JSR184 gaming on mobile devices via software engines such as Micro3D by Mascot Capsule.
These chips were used in the LG KV3600,{{cite web |title=CES 2005: LG's 3D Gaming Rig |date=7 January 2005 |url=https://au.ign.com/articles/2005/01/07/ces-2005-lgs-3d-gaming-rig |access-date=14 September 2019}} and in the LG SV360,{{cite web |title=World's Sleekest 3D-Gaming Phone Powered by ATI |url=https://www.gamesindustry.biz/articles/worlds-sleekest-3d-gaming-phone-powered-by-ati-a |website=GamesIndustry.biz |date=8 March 2005 |access-date=14 September 2019 |language=en}} which were marketed as 3D gaming phones "offering a console-like gaming experience and ergonomics".
This model competed primarily with the Intel 2700G and GoForce 4500.
== Imageon 2282 / 2182 ==
The 2282 and 2182 models were released later on, and enabled additional support for playback of various audio codecs, including AMR, AAC, MP3, Real Audio, WMA and MIDI, as well as support for 3MP camera image sensors.{{cite web |title=Investor Relations - News Releases - Press Release |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=684719&highlight= |archive-url=https://web.archive.org/web/20061025024854/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=684719&highlight= |url-status=dead |archive-date=25 October 2006 |date=25 October 2006}} An Imageon 2284 was reportedly used in the HTC X7500,{{cite web |first=Tony |last=Smith |date=1 February 2007 |title=Dopod UMPC launch lifts HTC Athena's skirt |url=https://www.theregister.co.uk/2007/02/01/dopod_launches_u1000_umpc_phone/ |website=www.theregister.co.uk |access-date=26 September 2019 |language=en}} but no details on this model were publicly shared by ATI.
== Imageon 2380 / 2388 ==
The 2380 and 2388 processors extend the 3D capabilities of the 2300 to support OpenGL ES 1.1+, as well as additional multimedia playback codecs such as MPEG4 H.264, AAC LC and aacPlus.{{cite web |title=ATI Raises the Bar of Handheld 3D Graphics with the Imageon® 2380 and Imageon® 2388 |url=http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=810139&highlight |archive-url=https://web.archive.org/web/20061025025008/http://ir.ati.com/phoenix.zhtml?c=105421&p=irol-newsArticle&ID=810139&highlight |url-status=dead |archive-date=25 October 2006 |access-date=14 September 2019 |date=25 October 2006}}
== Imageon 2192 ==
Introduced with processing support for up to 3.1MP camera sensors.
== Imageon TV & Multimedia Processors ==
Imageon TV. Announced in February 2006, as the first Imageon product in the line featuring Digital Video Broadcasting - Handheld (DVB-H) signal receiving support, allowing handhelds devices to receive digital broadcast TV (DVB-H) signals and enables watching TV programs on these devices, the chipset includes tuner, demodulator, decoder, and a full software stack.
In 2008 AMD launched several additional non-3D multimedia processors under the Imageon brand, including the D160 mobile TV decoder, M180 media processor, M210 audio decoder, A250 applications processor, and Z180 vector graphics (OpenVG 1.x) processor.{{cite web |title=AMD Sharpens Focus On Latest Multimedia Technologies To Create Immersive Mobile Entertainment Experiences |url=http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15434~123713,00.html |archive-url=https://web.archive.org/web/20090314074702/http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15434~123713,00.html |url-status=dead |archive-date=14 March 2009 |access-date=14 September 2019}}
The A250 applications processor supported 8MP camera sensors, SD video, dual displays, vector graphics and DVB decoding.
The M210 audio decoder enabled Multi-band equalizer, Automatic gain control, 99 db signal-to-noise ratio, and supported over 30 audio codecs including MP3, AAC, AAC+, WMA, AC3, DTS, MIDI with SMAF support, 3D audio, MPEG-4 SLS, FLAC, as well as other 3rd party codecs. Claimed energy efficiency of about 33 mW{{cite web|url=https://www.amd.com/us-en/assets/content_type/DownloadableAssets/MWC08_AMD_Press_Presentation.pdf |title=AMD Handheld Multimedia Technology – Unleash The Ultimate Mobile Entertainment Experience |access-date=2008-02-15 |date=2008-02-12 |publisher=AMD |page=17 |quote=~32mW Audio Subsystem for playing from SD/NAND (900mAh/3.7V battery; 150mVrms into 16 Ω headphones). |url-status=dead |archive-url=https://web.archive.org/web/20080223230545/http://www.amd.com/us-en/assets/content_type/DownloadableAssets/MWC08_AMD_Press_Presentation.pdf |archive-date=February 23, 2008 }} and featuring integrated power management.
== Imageon M100 ==
The Imageon 2294 and 2298 were multimedia processors, but were later renamed under the Imageon M100 series banner. Current top-of-line product, processor includes DVD quality recording and playback, HD TV output, and supports up to a 12-megapixel camera sensor. Products include Imageon M180.
= IP Products: Imageon Z4xx Series =
With the growing trend of consolidating multiple IC components into one SoC, ATI began offered licensing of Imageon 3D graphics IP cores. These products were not provided as separate processors, but were delivered as IP cores for integration within other SoC or Application Processors.{{cite web |title=AMD announces multimedia solutions for handhelds |url=https://techreport.com/news/14130/amd-announces-multimedia-solutions-for-handhelds/ |website=The Tech Report |access-date=15 September 2019 |date=12 February 2008}}
The Imageon Z4xx series was launched in February 2008, with the Z430 and Z460 being the first Imageon graphics processors receiving certification with OpenGL ES 2.0.{{cite web |first1= |date=11 June 2008 |title=AMD Receives Next-Generation OpenGL ES 2.0 Graphics Technology Certification |url=https://www.techpowerup.com/62693/amd-receives-next-generation-opengl-es-2-0-graphics-technology-certification |access-date=1 May 2023 |website=TechPowerUp |language=en}}{{cite web |title=AMD Next-Generation OpenGL® ES 2.0 Graphics Technology Achieves Industry Conformance |url=http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15434~126537,00.html |archive-url=https://web.archive.org/web/20090315093122/http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15434~126537,00.html |url-status=dead |archive-date=15 March 2009 |access-date=14 September 2019 |date=15 March 2009}} The Z4xx series was advertised by AMD as being based on the Xenos graphics chip architecture used on the Xbox 360,{{cite web |title=AMD goes where Intel isn't: Mobile phone processors |url=https://www.cnet.com/science/amd-goes-where-intel-isnt-mobile-phone-processors/ |website=CNET |access-date=1 May 2023 |language=en}}{{cite web |date=31 March 2010 |title=AMD Handheld Multimedia Technology Unleash The Ultimate Mobile Entertainment Experience |url=http://www.amd.com/us-en/assets/content_type/DownloadableAssets/MWC08_AMD_Press_Presentation.pdf |url-status=dead |archive-url=https://web.archive.org/web/20100331083054/http://www.amd.com/us-en/assets/content_type/DownloadableAssets/MWC08_AMD_Press_Presentation.pdf |archive-date=2010-03-31 |access-date=1 May 2023 |publisher=AMD}} and was even referred to as the 'mini-Xenos'.{{cite web |title=Beyond3D - STMicroelectronics: 720p MPEG-4 & AMD Mini-Xenos |url=https://www.beyond3d.com/content/news/586 |website=www.beyond3d.com |access-date=1 May 2023}}
== Imageon Z4xx Specifications ==
- 3D graphics core
- OpenGL ES 2.0 support
- Unified shader model
- Programmable vertex shaders and pixel shaders
- Support for WVGA (800×480, 848×480, or 854×480) and qHD (960x540) resolutions
- Claimed on par with high-end portable game consoles in terms of performance{{cite web|url=https://www.amd.com/us-en/assets/content_type/DownloadableAssets/AMD_Z180_AMD_Z460_Graphics_Fact_Sheet.pdf |title=Product fact sheet for Imagon Z460 and Z180 |access-date=2008-02-15 |date=2008-02-12 |publisher=AMD |page=17 |quote=[baseline performance] measured on ARM9 Versatile (ARM926EJ-S) at 210 MHz using a commercially available software rasterizer. |url-status=dead |archive-url=https://web.archive.org/web/20080223230626/http://www.amd.com/us-en/assets/content_type/DownloadableAssets/AMD_Z180_AMD_Z460_Graphics_Fact_Sheet.pdf |archive-date=February 23, 2008 }}
- Vector graphics core (Imageon Z180)
- Hardware OpenVG 1.x rendering acceleration
- Claimed 20-40x faster than software-based implementations
- Support for HD resolution
- 16X antialiasing for fonts and vector graphics
- Flash support for web application
- Energy efficiency
== Imageon Z4xx Licensees ==
The Z430 IP was licensed by Freescale and the IP core was synthesized in the i.MX515 application processor from the i.MX 5 series.{{cite web |last1=Vahe |first1=Gerald |last2=Chang |first2=Marsha |title=Using Freescale Linux® Package to Take Full Advantage of the Rich Hardware Acceleration Blocks of the i.MX51 (Part 1) |url=https://usermanual.wiki/m/43671a3bf1be5b914797118110c01142f3bd7f36cdd108c778dbcfd01c0c822d.pdf |access-date=1 May 2023 |publisher=Freescale/NXP}}
The Z430 IP was also licensed by Qualcomm in 2007,{{cite web |title=AMD Licenses 3D Graphics Core Technology to QUALCOMM, Delivering The Ultimate Visual Experience™ to Tomorrow's Phones |url=http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15008~121284,00.html |access-date=15 September 2019}} to improve the graphics capabilities of their Snapdragon SoC's. The Imageon Z430 was incorporated into the Qualcomm MSM7x27 and QSD8x50 series of processors, being rebranded as the Adreno 200.{{cite web |last1=Hinum |first1=Klaus |title=Qualcomm Adreno 200 |url=https://www.notebookcheck.net/Qualcomm-Adreno-200.111672.0.html |website=Notebookcheck |access-date=15 September 2019 |language=en}}
The Z460 IP was licensed by STMicroelectronics (later ST-NXP Wireless) in their ARM11 STn8820 'Nomadik' SoC processor in Feb 2008, but as of 2023 no products implementing this SoC have been identified.{{cite web |last1=Botezatu |first1=Bogdan |title=AMD Teams Up With ST Microelectronics for Cellphone CPU |url=https://news.softpedia.com/news/AMD-Teams-Up-With-ST-Microelectronics-for-Cellphone-CPU-78478.shtml |website=Softpedia News |date=12 February 2008 |access-date=1 May 2023}}{{cite web |title=STn8820 Datasheet |url=https://phonedb.net/download/stn8820.pdf |access-date=1 May 2023}} Following negotiations in June 2008,{{cite web |last1=Clarke |first1=Peter |title=ARM or AMD: ST in negotiations to license in 3D graphics core |url=https://www.edn.com/arm-or-amd-st-in-negotiations-to-license-in-3d-graphics-core/ |website=EDN |access-date=1 May 2023 |date=3 June 2008}} the later NovaThor processors from ST-Ericsson instead opted to use the Mali graphics core.
= Sale of Imageon division to Qualcomm =
See also
- Adreno - The series of graphics processors developed by Qualcomm, starting from Imageon IP.
- Zeebo - An unspecific Imageon graphics processor was used in the Zeebo game console, launched in 2009.
- Intel 2700G - competing mobile graphics processors
- GoForce - competing mobile graphics processors
- PowerVR
- ARM Mali