market area
A market area is a geographic zone containing the people who are likely to purchase a firm's goods or services.Wade, T. and Sommer, S. eds. [http://store.esri.com/esri/showdetl.cfm?SID=2&Product_ID=868&Category_ID=49 A to Z GIS]
A market area is a geographic zone containing the people who are likely to purchase a firm's goods or services.Wade, T. and Sommer, S. eds. [http://store.esri.com/esri/showdetl.cfm?SID=2&Product_ID=868&Category_ID=49 A to Z GIS]