meWatch
{{short description|Singaporean entertainment/lifestyle website}}
{{Use dmy dates|date=March 2025}}
{{Infobox website
| name = mewatch
| logo = mewatch 2023.svg
| logocaption = Logo used since 2023
| screenshot =
| collapsible =
| collapsetext =
| caption =
| url = {{url|mewatch.sg}}
| commercial = Yes
| type = OTT
| language = English, Malay, Mandarin, Tamil
| registration = Free
| owner = Mediacorp
| author =
| launch_date = {{Start date and age|df=yes|2013|02|01}} (as Toggle){{cite web |title=MediaCorp launches Toggle, its personal entertainment service on multiple devices |url=https://www.mediacorp.sg/en/corporate/mediacorp-in-the-news/media-releases/mediacorp-launches-toggle-its-personal-e-5855908 |website=Mediacorp |access-date=7 July 2019 |date=1 February 2013}}
{{Start date and age|df=yes|2020|01|30}} (as mewatch)
| current_status = Active
| revenue =
| abbreviated_name =
}}
mewatch, formerly known as Toggle, is a Singaporean digital video on demand service owned and operated by Mediacorp. It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle.
On 1 April 2015, xinmsn, a joint venture between MediaCorp and Microsoft, was closed down and merged with Toggle. Before this, the brand co-existed with the Toggle service.{{cite web|first1=Kyle Malinda|last1=Shah|title=Goodbye Xinmsn, Hello Toggle: Microsoft & MediaCorp Disband Entertainment Site|url=https://sg.news.yahoo.com/goodbye-xinmsn-hello-toggle-microsoft-014111654.html|website=Yahoo|access-date=15 November 2016|date=1 April 2015}}{{cite web|title=TOGGLE|url=https://www11.mediacorp.sg/explore/list/toggle|website=Mediacorp|access-date=15 November 2016|url-status=dead|archive-url=https://web.archive.org/web/20161115133647/https://www11.mediacorp.sg/explore/list/toggle|archive-date=15 November 2016}}{{cite web|first1=Ryan|last1=Lawler|title=MediaCorp Taps Tvinci To Launch Toggle, Its Virtual Cable Service In Singapore|url=https://techcrunch.com/2013/01/28/mediacorp-tvinci-toggle/|website=TechCrunch|access-date=15 November 2016|date=28 January 2013}} On 30 January 2020, Toggle was renamed as mewatch.
Content
mewatch (formerly Toggle) offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, mewatch also offers live streaming of Mediacorp's free-to-air channels, which is only available in Singapore. It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days.
In 2016, Toggle began to offer made-for-digital productions under the brand Toggle Originals.{{Cite web|url=https://www.asiantvawards.com/2016/02/toggle-originals-as-a-differentiating-factor/|title=Toggle Originals as a differentiating factor|date=12 February 2016|website=Asian Television Awards|language=en-US|access-date=14 August 2019}}{{Cite web|url=https://www.todayonline.com/entertainment/television/toggle-launch-11-new-shows|title=Toggle to launch 11 new shows|website=TODAYonline|access-date=14 August 2019}} Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.{{cite web | url= https://123movies247.com/ | title= Movies123 Guide | access-date= 13 July 2020 | archive-date= 9 May 2020 | archive-url= https://web.archive.org/web/20200509073345/https://123movies247.com/ | url-status= dead }} Monday, 13 July 2020
In 2019, Toggle began offering additional content from HBO Go.{{cite web|first1=Douglas|last1=Tseng|title=Viewers Can Now Watch 'Game Of Thrones' On Toggle With HBO Go|url=https://www.8days.sg/seeanddo/tvreviews/viewers-can-now-watch-game-of-thrones-on-toggle-with-hbo-go-11234784|website=8 Days|access-date=6 April 2019|date=13 February 2019}} In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for Toggle and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore.{{Cite web|url=https://company.wattpad.com/blog/2019/4/23/wattpad-and-mediacorp-partner-to-bring-singapore-stories-from-written-word-to-national-screens|title=Wattpad and Mediacorp partner to bring Singapore stories from written word to national screens|website=Wattpad HQ|language=en-US|access-date=9 December 2019|archive-date=7 January 2021|archive-url=https://web.archive.org/web/20210107084423/https://company.wattpad.com/blog/2019/4/23/wattpad-and-mediacorp-partner-to-bring-singapore-stories-from-written-word-to-national-screens|url-status=dead}} In 30 May 2019, Toggle began offering on-demand Korean movies from tvN Movies.{{cite web|first1=Douglas|last1=Tseng|title=Toggle Viewers Can Now Stream Korean Blockbusters With tvN Movies|url=https://www.todayonline.com/8days/seeanddo/toggle-viewers-can-now-stream-korean-blockbusters-tvn-movies|website=Today|access-date=30 January 2020|date=30 May 2019}}
On 30 January 2020, Toggle was renamed mewatch.{{Cite web|url=https://www.marketing-interactive.com/mediacorp-revamps-toggle-meradio-and-meclub/|title=Mediacorp revamps Toggle, MeRadio and MeClub|last=Farveen|first=Farzanah|date=4 November 2019|website=Marketing Interactive|language=en-US|access-date=7 November 2019}}{{cite web |title=Mediacorp rolls out meWATCH, meLISTEN, meREWARDS and meCONNECT |url=https://www.mediacorp.sg/en/mediacorp-in-the-news/media-releases/mediacorp-rolls-out-mewatch-melisten-merewards-and-meconnect-12369778 |website=Mediacorp |access-date=30 January 2020 |date=30 January 2020}} At the same time, Mediacorp made a content deal with HOOQ to stream the latter's original content.{{cite web|first1=Stephen|last1=Netto|title=Mediacorp clinches content and subscription deals with HOOQ to champion cross-company content to audiences across Asia|url=https://www.theonlinecitizen.com/2020/01/30/mediacorp-clinches-content-and-subscription-deals-with-hooq-to-champion-cross-company-content-to-audiences-across-asia/|website=The Online Citizen|access-date=30 January 2020|date=30 January 2020|archive-date=30 January 2020|archive-url=https://web.archive.org/web/20200130120208/https://www.theonlinecitizen.com/2020/01/30/mediacorp-clinches-content-and-subscription-deals-with-hooq-to-champion-cross-company-content-to-audiences-across-asia/|url-status=dead}} However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020,{{Cite news|date=27 March 2020|title=Singtel-backed streaming service HOOQ files for liquidation|language=en|work=Reuters|url=https://www.reuters.com/article/us-singtel-hooq-idUSKBN21E0QS|access-date=28 May 2020}} and eventually was acquired by Coupang in July 2020 in order to being used as the basis of its streaming service named Coupang Play.
Most recently, they had carried content such as anime and Mandarin content, along with premium channels including Rock Entertainment, HBO Asia (until September 2024) and Animax. They also have music channels such as Trace Urban and Now Rock.
Logo history
File:Toggle logo (2013).jpg|Toggle first logo (2013–2015)
File:Toggle logo.svg|Toggle second and last logo (2015–2020)
File:meWatch logo.svg|mewatch first logo (2020–2023)
File:mewatch 2023.svg|mewatch second and current logo (2023–present)
References
{{reflist}}
External links
- {{Official website|http://mewatch.sg}}
{{Mediacorp}}
{{VOD services}}
Category:Subscription video on demand services
Category:Streaming media systems
Category:Internet properties established in 2013