mflow
{{Short description|Music streaming service}}
{{lowercase title}}
{{Infobox software
| name = mflow
| logo =
| caption = Logo of mflow
| developer = Digital Distribution Networks
| website = {{URL|www.mflow.com}}
| licence = Proprietary commercial software
| genre = Music Streaming and Social Networking
| released = {{start date and age|2008}}
| programming language = C++, HTML5, JavaScript, C# and ASP.NET
| language = English
}}
mflow was an online social music streaming, recommendation, and mp3-retailing service. It allowed users to search, stream, and recommend music free of charge.
Company background
{{expand section|date=February 2013}}
= History =
Founded in 2008, mflow was a social music-sharing and downloading service, developed by Digital Distribution Networks in London.
The service was first launched as a limited beta, open only to invited users in December 2009. The first iteration of the service was a software client that ran on users' machines. In August 2010, mflow started developing an HTML5-based internet application. On December 3, 2010, mflow launched the first beta version of their web-based service with an expanded feature list.
= Music sales and rewards system =
Uniquely, mflow rewarded users for recommending music. 20% of the retail price of tracks and albums sold on mflow were redistributed back to the recommending user(s) as “mflow credits”.{{cite web |url=http://beta.mflow.com/about |title=About us — mflow |accessdate=2012-07-24 |url-status=dead |archiveurl=https://web.archive.org/web/20120724100001/http://beta.mflow.com/about |archivedate=2012-07-24 }} - Under the section "music should be rewarding"
= Catalogue =
As of January 2011, mflow had a catalogue of approximately five million tracks. Label partners included: Universal, Sony, PIAS, Beggars, Ingrooves, Skint Records, Domino Recordings, Ministry of Sound, IODA, and many more.{{cite web|url=http://livebyte.posterous.com/mflow-a-snazzy-new-music-discovery-webapp-aka|title=Good night, Posterous|website=livebyte.posterous.com}}
Closure
As of January 2012, the site was closed for business. A message on the company's home page stated: "Over the past few months we've been working on a top-secret new project... we can't share this grown-up mflow with you until we're confident it's better than anything you've used before." It was later revealed the site would be closed for good to make way for a new mobile streaming app titled Bloom.fm.{{cite web|title=Bloom.fm – The music app|url=http://techgadgetideas.com/no-wifi-music-apps/}}
Directed by Thong Nguyen and Oleg Fomenko, the company posted public accounts in 2010 recording total liabilities of £7.6 million, and -£5.4M in net assets.{{cite web|url=http://www.companieshouse.gov.uk/|title=Companies House - GOV.UK|website=www.companieshouse.gov.uk}}