mook (publishing)

{{Short description|Portmanteau of magazine and book}}

{{Use mdy dates|date=April 2023}}

A mook ({{IPAc-en|m|ʊ|k}}) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines, and is a popular format in Japan.{{Cite web |url=https://blogs.wsj.com/japanrealtime/2010/10/20/meet-japans-brand-mooks-half-magazine-half-book-all-hit/ |last=Osawa |first=Juro |title=Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit |work=Japan Real Time |publisher=The Wall Street Journal |date=October 20, 2010 |accessdate=May 10, 2014}}{{cite web|last=Taillandier|first=Fanny|date=January 13, 2014|title=Mooks are here to stay|url=http://www.francelivre.org/index.php/eng/News/Carte-blanche-to-Livres-Hedbo/Mooks-are-here-to-stay|url-status=dead|archive-url=https://web.archive.org/web/20150207062434/http://www.francelivre.org/index.php/eng/News/Carte-blanche-to-Livres-Hedbo/Mooks-are-here-to-stay|archive-date=2015-02-07|work=FranceLivre|accessdate=May 10, 2014}}

The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.{{cite book |chapter-url=https://books.google.com/books?id=TiIwhF0C6M8C&pg=PA237 |chapter=The Innovative Attraction of English for Modern Japanese and German |last=Cannon |first=Garland |title=Manuscript, Narrative, Lexicon: Essays on Literary and Cultural Transmission in Honor of Whitney F. Bolton |editor-first1=Robert |editor-last1=Boenig |editor-first2=Kathleen |editor-last2=Davis |publisher=Bucknell University Press |page=237 |year=2000 |isbn=9780838754405 |accessdate=November 22, 2024}}

American examples of mooks include Make and Craft.{{cite web |url=http://www.cooperhewitt.org/es/conversations/2007/05/23/its-magazine-its-book-its-mook |title=It's a Magazine, It's a Book, It's a Mook |last=Lupton |first=Ellen |work=Cooper-Hewitt, National Design Museum |publisher=Smithsonian |date=May 24, 2007 |accessdate=July 16, 2014 |archiveurl=https://web.archive.org/web/20140512214553/http://www.cooperhewitt.org/es/conversations/2007/05/23/its-magazine-its-book-its-mook |archivedate=May 12, 2014}}

In Japan

The format remains popular in Japan, where it has been in use since at least the 1970s.https://www.jbpa.or.jp/nenshi/pdf/p16-34.pdf {{Bare URL PDF|date=March 2022}}{{Cite web|url=https://www.ajpea.or.jp/column/data/20061025.html|title = 出科研コラム | 出版科学研究所}} An identical format, predating the term "mook", existed since the 1950s.{{Cite web|url=https://www.mottainaihonpo.com/kaitori/contents/cat07/051-mookbon-toha.html|title=【ムック本とは】雑誌・写真集との違いは何?特徴や人気ムックも}}

The number of new mooks published in one year peaked in 2013, with over 8,000 different new mooks published. A little over 6,000 were published in 2019. Sales revenue, however, peaked in 1997 and has been mostly dropping ever since.{{Cite web|url=https://www.ajpea.or.jp/statistics/|title = 日本の出版統計 | 出版科学研究所}}

References