neurowear

File:Boy with cat ears OsamuIwasaki 7301137448.jpg

Necomimi is a headband with a MindWave brain wave sensor manufactured by NeuroSky{{Citation |last=Dickinson |first=Boonsri |date=18 July 2011 |title=Robotic cat ears for humans, an ears-on test |work=Crave |publisher=CNET |url=https://www.cnet.com/news/robotic-cat-ears-for-humans-an-ears-on-test/ |access-date=24 August 2011}} and motorized cat shaped ears programmed to turn up when the wearer concentrates and to turn down when they relax. It runs for 4 hours on 4 AAA batteries and has interchangeable Cat, Dog, and Devil Horn ears. In November 2011, Time Magazine selected necomimi as one of the 50 best inventions of the year.[http://neurowear.com/?p=153 “necomimi” selected “TIME MAGAZINE / The 50 best invention of the year”]{{Citation |date=28 November 2011 |title=The 50 Best Inventions: Smart Cat Ears |publisher=Time Magazine |url= http://content.time.com/time/magazine/article/0,9171,2099708,00.html|archive-url=https://web.archive.org/web/20111118084746/http://www.time.com/time/magazine/article/0,9171,2099708,00.html |archive-date=November 18, 2011 |access-date=12 January 2011}} Necomimi received an Honorary Mention in the Interactive Art category of 2013 Prix Ars Electronica.{{cite web |author=Austria |url=http://www.aec.at/prix/en/gewinner/ |title=Ars Electronica | Prix Ars Electronica |publisher=Aec.at |date=2013-02-14 |access-date=2013-07-12 |archive-url=https://wayback.archive-it.org/all/20130701103541/http://www.aec.at/prix/en/gewinner/ |archive-date=2013-07-01 |url-status=dead }}

NeuroSky rejected neurowear's partnership proposal, but neurowear went ahead with the May 2011 announcement{{cite news|url=https://www.huffpost.com/entry/necomimi-mind-controlled-cat-ears_n_1894993|title=Necomimi: How Mind-Controlled Cat Ears Made It From An Otaku Fangirl's Dream To A $99 Reality |publisher=HuffPost |date= 2012-09-25|access-date=2012-09-26}} that necomimi would be released internationally by the end of 2011 "at a price of several hundred dollars."{{Citation |last=Kawase |first=Chiaki |date=16 May 2011 |title=Some feline fun with hi-tech headgear |publisher=Reuters |url=https://www.reuters.com/article/us-technology-cat-idUSTRE74F3XY20110516 |access-date=16 May 2011}} The viral popularity of the simulated promotional video brought NeuroSky back to the table.

Necomimi was demoed at Gadget Show Live in April 2012.{{Citation |date=21 February 2012 |title=Gadget Show Live set to be bigger than ever at NEC |publisher=Express & Star |url=https://www.expressandstar.com/entertainment/2012/02/21/gadget-show-live-set-to-be-bigger-than-ever-at-nec/ |access-date=7 March 2012}} necomimi was launched in Japan at the Nico Nico Cho-Kaigi at Makuhari Messe in Chiba City on April 28, 2012.{{cite web|url=http://neurowear.com/?p=201 |title=neurowear |publisher=neurowear |access-date=2012-06-26}}{{cite web|last=Kee |first=Edwin |url=http://www.ubergizmo.com/2012/04/necomimi-mind-controlled-cat-ear-headband/ |title=Necomimi mind-controlled cat ear headband |publisher=Ubergizmo |date=2011-05-21 |access-date=2012-06-26}}{{cite web|url=http://neurowear.com/?p=231 |title=neurowear |publisher=neurowear |access-date=2012-06-26}} Ayaka Komatsu modeled the ears on April 29, 2012.{{cite web|url=http://neurowear.com/?p=219 |title=neurowear |publisher=neurowear |access-date=2012-06-26}} The US price is $99.95.{{cite web|url=http://store.necomimi.com/ |title=Necomimi Store |publisher=Store.necomimi.com |access-date=2012-06-26}} necomimi was sold at Japan Expo in July 2012 for €150.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20120622205309 |title=Dear necomimi fans in Europe |publisher=neurowear |date=2012-06-22 |access-date=2012-06-26}}

While there are few official ear options available, individual crafters create a variety of ear covers, including bear, fox, wolf, bunny ears, and commissioned pieces with a variety of colors.{{cite web|url=http://www.flayrah.com/4385/fluffy-ear-startup-emoki-faces-stiff-competition|title=Fluffy ear startup Emoki faces stiff competition|last=Parry|first=Laurence|work=Flayrah|date=2012-10-29|access-date=2013-01-23}}{{cite web|last=Peach|first=Sasha|title=SewPeach|url=http://facebook.com/sewpeach|access-date=6 July 2012}}{{cite web|last=Peach|first=Sasha|title=Necomimi Ear Cover|url=http://www.etsy.com/listing/103637090/necomimi-ear-covers}} Many of these are sold at conventions, through Etsy, and other online websites.

Limited edition necomimi were created to promote The Wolf Children Ame and Yuki. The ears' color matches the titular wolf children.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20120629145655 |title=The Wolf Children, Ame And Yuki |publisher=neurowear |date=2012-06-29 |access-date=2012-07-11}} Another limited edition was created by Nobuki Hizume and modeled by Nagisa.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20120814203406 |title=NOBUKI HIZUME x necomimi |publisher=neurowear |access-date=2012-08-17}} Anderson Cooper has a Yoda pair. A Green Bay Packers fan replaced the ears with cheese wedges.

Necomimi premiered in the U.S. at FanimeCon in May 2012,{{citation needed|date=September 2012}} and launched in the U.S. at San Diego Comic-Con in July 2012.{{cite news|last=Netburn |first=Deborah |url=http://www.latimes.com/business/technology/la-fi-tn-necomimi-plush-mindreading-ears20120712,0,6961603.story |title=Necomimi's plush cat ears perk up when you're interested |publisher=latimes.com |date=2012-07-13 |access-date=2012-07-17}} Christina Bonnington reviewed the headband for Wired.{{cite news|last=Bonnington |first=Christina |url=https://www.wired.com/gadgetlab/2012/07/necomimi-brainwave-cat-ears/ |title=Become Your Own LOLcat With Brainwave-Controlled Kitty Ears | Gadget Lab |publisher=Wired.com |date=2012-07-13 |access-date=2012-07-18}} Andrew Tarantola reviewed it for Gizmodo.{{cite web|url=https://gizmodo.com/5932789/necomimi-brainwave-cat-ears-review-why-you-need-psychic-cyborg-animal-ears |title=Necomimi Brainwave Cat Ears Review: Why You Need Psychic Cyborg Animal Ears |publisher=Gizmodo.com |access-date=2012-08-16}} Betsy Isaacson reviewed it for The Huffington Post.{{cite news|url=https://www.huffpost.com/entry/necomimi-mind-controlled-cat-ears_n_1891129 |title=Necomimi: A Reporter Tames Mind-Controlled Cat Ears (VIDEO) |publisher=HuffPost |date=2012-09-22 |access-date=2012-09-26}}

Brain Disco is a collaboration between neurowear and Qosmo that measures audience "attention." The DJ must hold the audience's "attention" or get ejected. The first Brain Disco experiment was held in July 2012 at Gallery KATA Ebisu.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20120806114718 |title=Brain Disco by neurowear x Qosmo |publisher=neurowear |date=2012-08-06 |access-date=2012-08-17}}

Neurowear demonstrated their new prototype Shippo ("tail") at the Tokyo Game Show in September 2012.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20120920014053 |title=at Tokyo Game Show 2012 |publisher=neurowear |date=2012-09-20 |access-date=2012-09-26}}{{cite news|author=09/25/2012 12:14 pm EDT |url= https://www.huffpost.com/entry/shippo-japanese-wagging-tail-video_n_1910822/amp |title=Shippo, Japanese Wagging Tail, Supposedly Syncs With User's Mood, Social Media (VIDEO) |publisher=HuffPost |date= 2012-09-25|access-date=2012-09-26}}{{cite web|last=Hornyak |first=Tim |url=https://www.cnet.com/news/mind-controlled-robot-tail-lets-you-wag-when-happy/|title=Mind-controlled robot tail lets you wag when happy|publisher=CNET |date=2011-10-25 |access-date=2012-09-26}}{{cite news|last=Netburn |first=Deborah |url=http://www.latimes.com/business/technology/la-fi-tn-shippo-neurowear--20120924,0,7474673.story |title=Mind-reading tail lets you wag when you're happy, just like a dog |publisher=latimes.com |date= 2012-09-24|access-date=2012-09-26}}{{cite web|author=Jeff Blagdon|url=https://www.theverge.com/2012/9/21/3367130/neurowear-shippo-tail-brain-wave-hands-on |title=Shippo motorized tail wags with your brain waves (hands-on video) |publisher=The Verge |date=2012-09-21 |access-date=2012-09-26}} Shippo was developed with Kiluck Inc.{{cite web|url=http://neurowear.com/projects_detail/shippo.html |title=shippo / neurowear |publisher=Neurowear.com |access-date=2013-02-21}} Kiluck failed to fund a similar tail "Tailly" on Kickstarter but is trying again on Indiegogo.{{cite web|url=http://www.kickstarter.com/projects/shota/tailly-the-tail-that-wags-when-you-get-excited |title="Tailly", the tail that wags when you get excited by Shota Ishiwatari — Kickstarter |publisher=Kickstarter.com |date=2012-11-30 |access-date=2013-02-21}}{{cite web|title=Tailly: The tail that wags when you get excited|url=http://www.indiegogo.com/tailly}} The tail wags like a dog based on the user's mood communicated from the headset wirelessly via Bluetooth. neurowear also showed an iPhone app that uploads the user's mood to social media complete with geotagging.{{cite web|url=https://www.engadget.com/2012/09/21/neurowear-wants-to-read-your-mind-geotag-your-feelings/ |title=Neurowear wants to read your mind, geotag your feelings (video) |publisher=Engadget |date=2012-09-21 |access-date=2012-09-27}}

Neurowear presented Neuro Turntable at ROKURO Music×Interactive×Party Volume.2 at SuperDeluxe in Roppongi on December 1, 2012.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20121126122244 |title=talks at ROKURO |publisher=neurowear |date=2012-11-26 |access-date=2013-02-21}} Neuro Turntable is a device that reads brainwaves and plays music only when the wearer is focused on the music. The music stops as soon as the wearer stops concentrating on it, but it starts again as soon as they gain attention.{{Citation|title=neurowear "NEURO TURNTABLE" concept movie (脳波で動くターンテーブル)|url=https://www.youtube.com/watch?v=Z0fOJCCiglQ|language=en|access-date=2021-11-07}}

Neurowear introduced mico "music inspiration from your subconsciousness" at SXSW Trade Show in March 2013.{{cite web|url=http://neurowear.com/_page/page.cgi?url=1&data=20130301011740 |title="mico" World premier at SXSW |publisher=neurowear |date=2013-03-01 |access-date=2013-07-11}}{{cite web|url=http://micobyneurowear.com/ |title=mico by neurowear |publisher=mico by neurowear |access-date=2013-07-11}} They are headphones that pick music based on brain waves.{{cite web|last=Heater |first=Brian |url=https://www.engadget.com/2013/03/10/mico-headphones/ |title=Necomimi cat ears' creators branch out into brain-controlled headphones (video) |publisher=Engadget.com |date=2013-03-10 |access-date=2013-07-12}}{{cite web|url=http://www.gizmag.com/neurowear-mico-headphones/26627/ |title=Mico headphones scan brainwaves to match songs to your mood |publisher=Gizmag.com |access-date=2013-07-12}}{{cite web |url=http://www.kvue.com/news/Mood-Music-210157671.html |title=TECH TUESDAY: Mood Music | kvue.com Austin |publisher=Kvue.com |date=2013-06-04 |access-date=2013-07-17 |url-status=dead |archive-url=https://archive.today/20130717173043/http://www.kvue.com/news/Mood-Music-210157671.html |archive-date=2013-07-17 }}

• Brain-computer interface

{{reflist|colwidth=30em}}

• {{Citation |last=Hornyak |first=Tim |date=13 May 2011 |title=Control these robot cat ears with your brain |publisher=CNET |url=https://www.cnet.com/news/control-these-robot-cat-ears-with-your-brain/|access-date=13 May 2011}}
• {{Citation |last=Shea |first=Christopher |date=6 May 2011 |title=Cat Ears Controlled By Your Brain |work=Ideas Market |publisher=Wall Street Journal |url=https://www.wsj.com/articles/BL-IMB-2190 |access-date=13 May 2011}}
• {{Citation |last=Turnbull |first=Giles |date=9 May 2011 |title=Time to Put Your Robot Cat Ears On |series=Techland |work=Time |url=https://techland.time.com/2011/05/09/time-to-put-your-robot-cat-ears-on/ |access-date=13 May 2011}}
• {{Citation |date=8 June 2011 |title=Cat's ear headset that twitches to match your mood |publisher=BBC |url=https://www.bbc.co.uk/news/av/technology-13695028 |access-date=13 June 2011}}
• {{Citation |date=9 June 2011 |title=Necomimi - the cute-as-a-button ears that say what your mind's thinking |publisher=Herald Sun |url=http://www.heraldsun.com.au/technology/ears-that-listen-to-our-mood/story-fn7celvh-1226072313434 |access-date=13 June 2011}}
• {{Citation |last=Lynch |first=Shana |date=8 July 2011 |title=Neurosky is all ears about mood detectors |work=Silicon Valley BizBlog|url= https://www.bizjournals.com/sanjose/blog/2011/07/san-joses-neurosky-neurowear-team.html |access-date=24 August 2011}}

• [http://neurowear.com/ Company website]
• [https://www.youtube.com/user/neurowear YouTube Channel]
• [http://www.facebook.com/neurowear Facebook Page]
• [http://en.necomimi.com/ Necomimi official website]

Category:Technology companies of Japan