portfolio.com
{{short description|American business website}}
{{cleanup-PR|date=March 2012}}
{{Use mdy dates|date=January 2024}} {{Use American English|date=January 2024}}
{{Infobox website
| logo =
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| screenshot =
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| url = http://www.portfolio.com
| commercial =
| type = Business news
| registration =
| language = English
| content_license =
| owner = American City Business Journals
| author =
| launch_date = April 2007
| revenue =
| current_status = Defunct as of 2016
| footnotes =
}}
Portfolio.com was a website published by American City Business Journals that provided news and information for small to mid-sized businesses (SMB).{{cite news |title=The Return of Portfolio.com |author=Steve Smith |date=December 8, 2009 |work=minonline |url=http://www.minonline.com/news/The-Return-of-Portfolio-com_12932.html}} It was previously the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.{{cite news|title=The Last Page|url=http://adage.com/article/media/a-guide-magazines-ceased-publication/132779/|access-date=July 28, 2015|work=Advertising Age|date=December 15, 2009}}{{cite book|author1=David Abrahamson|author2=Marcia R. Prior-Miller|title=The Routledge Handbook of Magazine Research: The Future of the Magazine Form|url=https://books.google.com/books?id=8EHLCQAAQBAJ&pg=PA181|access-date=December 5, 2015|date=June 5, 2015|publisher=Routledge|isbn=978-1-317-52453-3|page=181}}
Portfolio.com had several interactive features, including "BizWatch," which had updates on companies and executives from selected news sources.{{cite news |title=Portfolio.com's New Tack Diverts From Defunct Magazine |author=Stephanie Clifford |date=December 7, 2009 |work=The New York Times |url=https://www.nytimes.com/2009/12/07/business/media/07portfolio.html}}
History
Portfolio.com's April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million
{{cite web
| last =Friedman
| first = Jon
| title =Portfolio tries to live up to all the hype
| work = MarketWatch
| publisher = Dow Jones
| date =November 4, 2007
| url = http://www.marketwatch.com/news/story/conde-nasts-portfolio-tries-live/story.aspx?guid=%7B3D7A853D-E6E4-4753-9E0A-0B1958ED42C5%7D
| access-date =July 19, 2007}}
{{Citation
| last =Fass
| first =Mark
| title = New Money
| newspaper = New York Magazine
| date =April 16, 2007
| url = http://nymag.com/news/intelligencer/30354/
| access-date =July 19, 2007
}} (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as BusinessWeek, Business 2.0, Forbes, and Fortune were struggling to sell advertising space.
In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.{{cite news |title=Empty Nast Syndrome: Portfolio Cuts 20 Percent of Its Staff; Reduces Publishing to 10x a Year |author=John Koblin |date=October 30, 2008 |work=New York Observer |url=http://www.observer.com/2008/media/empty-nast-syndrome-i-portfolio-i-cuts-20-percent-its-staff-reduces-publishing-10x-year|archive-url=https://web.archive.org/web/20081102100112/http://www.observer.com/2008/media/empty-nast-syndrome-i-portfolio-i-cuts-20-percent-its-staff-reduces-publishing-10x-year|url-status=dead|archive-date=November 2, 2008}}
The magazine announced its closing on April 27, 2009.{{cite news |date=April 27, 2009 |title=Conde Nast closes Portfolio |work=Politico |author=Michael Calderone |url=http://www.politico.com/blogs/michaelcalderone/0409/Conde_Nast_closes_Portfolio.html}}Carr, David. [https://www.nytimes.com/2009/04/28/business/media/28mag.html?ref=media "Portfolio Magazine Shut, a Victim of Recession," The New York Times (Apr. 27, 2009).] Accessed Apr. 28, 2009. A sister company, American City Business Journals, took over the website. American City Business Journals is a division of Advance Publications and publishes 40 weekly newspapers about business in local communities and their companion websites.{{cite news |date=August 10, 2010 |title=Biz journals parent creates ad network |work=Talking Business News |url=http://weblogs.jomc.unc.edu/talkingbiznews/?p=17529}} In June 2012 American City Business Journals re-branded the website to Upstart Business Journal;{{cite news |date=June 13, 2012|title=Upstart Business Journal launches with focus on entrepreneurship |work=Phoenix Business Journal |author=Lance Murray |url=http://www.bizjournals.com/phoenix/news/2012/06/13/upstart-business-journal-launches-with.html}} the website closed in 2016.[http://talkingbiznews.com/1/acbj-to-close-upstart-business-journal/ ACBJ to close Upstart Business Journal]
Staff
J. Jennings Moss was Portfolio.com's editor.{{cite news |title=Huffington spars with flier over in-flight BlackBerry use |author=Ben Mutzabaugh |date=January 12, 2011 |work=USA TODAY |url=http://travel.usatoday.com/flights/post/2011/01/huffington-airplane-blackberry/138215/1}} He had been a Managing Editor at FoxNews{{cite news |title=Fired U.N. Official Seen as Fall Guy |author=J. Jennings Moss |date=June 3, 2005 |work=FOXNews.com |url=http://www.foxnews.com/story/0,2933,158560,00.html}} and Senior Editor-News Manager for ABCNews{{cite news |title=An Obsession With a Vampire Slayer |author=J. Jennings Moss |date=May 19, 2003 |work=ABC News|url=https://abcnews.go.com/Entertainment/story?id=101101&page=1l}} among other roles.
As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief Joanne Lipman.
{{cite web
| last =Moses
| first =Lucia
| title =Condé Nast Fills Out Its 'Portfolio'
| work =Mediaweek
| publisher =The Nielsen Company
| date = 2007-03-05
| url =http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553304
| access-date = 2007-07-18 |archive-url = https://web.archive.org/web/20071008103906/http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553304 |archive-date = 2007-10-08}}
During her 22-year tenure at The Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal.
{{cite web
| last =Friedman
| first = Jon
| title =Portfolio aims for an exciting debut issue
| work = MarketWatch
| publisher = Dow Jones
| date =2007-04-16
| url = http://www.marketwatch.com/news/story/portfolio-wont-feel-homework-says/story.aspx?guid=%7B35EDD3C0-33D4-4F5F-8490-164D0D65584D%7D
| access-date = 2007-07-19 }}
The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
Content
Portfolio.com published regular business news stories and comprehensive findings of American City Business Journals’ research studies, which were analyzed by Godfrey Phillips, Vice President for Research at American City Business Journals.{{cite news |title=Portfolio.com Makes Findings of Coveted ACBJ Brand Ranking Public for First Time |date=April 12, 2010 |url=http://it.tmcnet.com/news/2010/04/12/4721951.htm#}}
For the first time in 2010, Portfolio.com published the results of American City Business Journals’ "SMB Insights: The Business of Brands," which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength.{{cite news |title=Most Trusted Brands for Small Biz |author=Jane Wells |date=April 12, 2010 |work=CNBC |url=https://www.cnbc.com/2010/04/12/most-trusted-brands-for-small-biz.html}} Additional studies included information on investing and brand-preferences by SMB owners,{{cite news |title= Big Banks Not so Popular Among Small Businesses |date=May 13, 2010 |work=Reuters |url=http://blogs.reuters.com/small-business/2010/05/13/big-banks-not-so-popular-among-small-businesses/|archive-url=https://web.archive.org/web/20100727094813/http://blogs.reuters.com/small-business/2010/05/13/big-banks-not-so-popular-among-small-businesses/|url-status=dead|archive-date=July 27, 2010}} how SMB owners are using the Internet to improve their businesses {{cite news |title= Small-Biz Success from Deeper Online Interaction |date=June 16, 2010 |work=eMarketer |url=http://www.finchannel.com/Main_News/Tech/65213_eMarketer%3A_Small-Biz_Success_from_Deeper_Online_Interaction/}} and how SMB are increasingly leveraging wireless devices.{{cite news |title= SMB Owners Prove to be Fierce Mobile Warriors |date=July 21, 2010 |work=PRNewswire |url=http://www.prnewswire.com/news-releases/smb-owners-prove-to-be-fierce-mobile-warriors-98909119.html}}
Portfolio.com launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.{{cite news |title= Portfolio.com to Reveal Hidden Lifestyle, Business Trends Every Month |date=February 22, 2010 |work=PRNewswire |url=http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=BCE9FA95-8A22-44B2-881A-397E5457170D}}
References
{{Reflist}}
External links
- {{Official website|http://www.portfolio.com}}
{{Advance Publications}}
Category:2007 establishments in the United States
Category:Business magazines published in the United States
Category:Monthly magazines published in the United States
Category:Internet properties established in 2007
Category:Magazines established in 2007
Category:Magazines disestablished in 2009
Category:Defunct magazines published in the United States