rack card

{{Short description|Commercial advertising document}}

{{more citations needed|date=February 2015}}

A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic.[http://www.myprintshoponline.com/printing_advice/2006/10/21/the-importance-of-creating-a-rack-card-for-your-lodging-establishment/ The Importance of Creating a Rack Card for Your Lodging Establishment] Rack cards are typically 4 by 9 inches in size and sport high-impact graphic design. Due to their two-panel design they are more easily scannable for quick information when compared to a brochure.{{Cite web |last=Heisey |first=Gary |date=2015-07-12 |title=Brand Implementation: Rack Card versus a Brochure |url=https://branddoor.com/brand-implementation/brand-implementation-brochure-versus-rack-card/ |access-date=2023-12-11 |website=Brand Door |language=en-US}}