redken
{{Short description|American hair care brand owned by L'Oréal Group}}
{{For|the London politician known as "Red Ken"|Ken Livingstone}}
{{Infobox brand
| logo = Redken-Logo-2019-Black.png
| name = Redken
| type = Hair products
| currentowner = L'Oréal Group
| origin = United States
| introduced = {{start date and age|1960}}
| related =
| markets = Worldwide
| website = {{url|http://www.redken.com/}}
}}
Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
History
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.{{Cite news|url=https://www.bloomberg.com/news/articles/2014-06-24/paula-kent-meehan-tv-actress-who-co-founded-redken-dies-at-82|title=Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82|date=2014-06-24|work=Bloomberg.com|access-date=2017-11-01}}
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc,{{Cite news |last=Press |first=The Associated |date=1993-09-20 |title=Redken Shifting Operations |url=https://www.nytimes.com/1993/09/20/business/redken-shifting-operations.html |access-date=2025-04-28 |work=The New York Times |language=en-US |issn=0362-4331}} the US licensee of L'Oréal. A year later, L'Oréal fully acquired Cosmair.{{Cite web |last=Raper |first=Pete Born,Sarah |date=1994-04-15 |title=L’Oreal Taking Direct Control Over Cosmair |url=https://wwd.com/feature/l-oreal-taking-direct-control-over-cosmair-1151686-1749527/ |access-date=2025-04-28 |website=WWD |language=en-US}}
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.{{cite news|url=http://fashionista.com/2014/11/lea-t-redken-campaign|title=Transgender Model Lea T Lands Big Redken Contract|first=Alyssa|last=Vingan|newspaper=Fashionista.com|date=4 November 2014|access-date=6 November 2014|quote=Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.}}{{cite news|url=http://www.harpersbazaar.com/fashion/fashion-models/lea-t-redken|title=Transgender Model Lea T Is Redken's Newest Face|first=Megan|last=Friedman|newspaper=Harper's Bazaar|date=4 November 2014|access-date=6 November 2014}}{{cite web|url=https://www.theguardian.com/theguardian/shortcuts/2014/nov/05/lea-t-the-transgender-hair-care-model-whos-shifting-our-perception-of-beauty-norms|title=Lea T, the transgender hair-care model who's shifting our perception of beauty norms|author=Morwenna Ferrier|work=the Guardian|date=5 November 2014|access-date=7 November 2014}}
In 2015, Suki Waterhouse became the face of Redken.{{Cite news|url=https://www.teenvogue.com/story/suki-waterhouse-redken-exclusive-interview|title=Suki Waterhouse is Officially Redken's Mane Girl|last=Gaynor|first=Emily|work=Teen Vogue|access-date=2017-11-01|language=en}}
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.{{Cite web|url=https://www.ep-a.org/medal-2021/en/redken-all-soft-argan-oil-shampoo|title=All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender|website=A.A. Environment Possibility Award|language=en-US|access-date=2020-12-27}}
In 2024, Sabrina Carpenter was named the first global ambassador of Redken. {{Cite web |last=Fell |first=Nicole |date=2024-09-09 |title=Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand |url=https://www.hollywoodreporter.com/lifestyle/lifestyle-news/redken-sabrina-carpenter-ambassador-1235995747/ |access-date=2024-10-06 |website=The Hollywood Reporter |language=en-US}}
References
{{Reflist}}
External links
- [http://redken.com/ Official website]
{{L'Oreal Brands}}
{{Authority control}}