schweppes
{{Short description|Soft drink brand used by companies such as Coca-Cola, Suntory, etc}}
{{Use dmy dates|date=January 2024}}
{{Infobox Beverage
| logo = Schweppes_Logo_2016.png
| type = Carbonated mineral water
| distributor = The Coca-Cola Company (Albania, Algeria, Argentina, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Egypt, Estonia, Greece, Iceland, India, Indonesia, Ireland, Japan, Kazakhstan, Latvia, Lebanon, Lithuania, Malaysia, Malta, Moldova, Montenegro, Morocco, North Macedonia, New Zealand, Papua New Guinea, Philippines, Romania, Russia, Saudi Arabia, Serbia, Slovenia, South America, South Africa, South Korea, Turkey, Tunisia, Ukraine, United Kingdom, and Vietnam)
Jafora-Tabori (Israel)
Keurig Dr. Pepper (United States)
PepsiCo (Canada)
Schweppes Australia (Australia)
Suntory (Andorra, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland)
Swire Coca-Cola (China, Hong Kong, and Taiwan)
| origin = Geneva, Republic of Geneva
| introduced = {{start date and age|1783}}
| color =
| related =
| variants =
| website = {{URL|http://www.schweppes.com/}}
}}
Schweppes ({{IPAc-en|ʃ|w|ɛ|p|s}} {{respell|SHWEPS}},Wells, J. C. (2008). Longman Pronunciation Dictionary, 3rd edn, Harlow, UK: LongmanDaniel Jones, Peter Roach, et al. (2011). Cambridge Pronouncing Dictionary, 18th edn, Cambridge, UK: Cambridge University Press {{IPA|de|ʃvɛps|lang}}) is a soft drink brand founded in the Republic of Geneva in 1783 by Johann Jacob Schweppe; it is now made, bottled, and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks. Schweppes was one of the earliest forms of a soft drink, originally being regular soda water created in 1783. Today, various drinks other than soda water bear the Schweppes brand name, including various types of lemonade and ginger ales.
The company has held the British royal warrant since 1836 and was the official sponsor of Prince Albert's Great Exhibition in Hyde Park, London in 1851.{{cite news |title=Schweppes Holdings Limited |url=https://www.royalwarrant.org/company/schweppes-holdings-limited |access-date=13 October 2021 |website=Royalwarrant.org|quote=the world’s first ever soft drink, Schweppes soda water [..] the official sponsor of Prince Albert’s Great Exhibition in 1851}}
History
File:(1883) SCHWEPPES MINERAL-WATERS.jpg
In the late 18th century, German scientist Johann Jacob Schweppe developed a process to manufacture bottled carbonated mineral water based on the discoveries of English chemist Joseph Priestley.{{cite news |title=The Great Soda-Water Shake Up |url=https://www.theatlantic.com/technology/archive/2014/10/the-great-soda-water-shake-up/380932/ |access-date=13 October 2021 |work=The Atlantic}} Schweppe founded the Schweppes Company in Geneva in 1783 to sell carbonated water.{{cite book | url=https://books.google.com/books?id=OZkWAgAAQBAJ&pg=PA54 | title=Bar Book: Elements of Cocktail Technique | publisher=Chronicle Books | author=Morgenthaler, Jeffrey | year=2014 | pages=54| isbn=9781452130279 }} In 1792, he moved to London to develop the business there. Schweppes had offices in Bristol and were selling carbonated Hotwells water in 1820.advert in Bristol Chronicle 13 Jan 1820 p3 In 1843, Schweppes commercialised Malvern Water at the Holywell Spring in the Malvern Hills, which was to become a favourite of the British Royal Family until parent company Coca-Cola closed the historic plant in 2010 to local outcry.{{cite news |last1=Morris |first1=Steven |title=Malvern Water to cease production |url=https://www.theguardian.com/business/2010/oct/21/malvern-water-ceases-production |access-date=9 September 2020 |work=The Guardian |date=21 October 2010}}
In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becoming Keurig Dr Pepper and separated from its global confectionery business (now part of Mondelez International).{{cite press release |title=Cadbury plc Demerger |publisher=Cadbury plc |date=7 May 2008 |url=http://www.cadburyinvestors.com/cadbury_ir/shareholder_services/demerger/ |access-date=29 December 2009}} Keurig Dr Pepper is the current owner of the Schweppes trademark in Canada and United States.
The Coca-Cola Company owns the Schweppes brand in several territories, including 21 European countries. In a further 22 European countries, the brand is owned by Schweppes International Limited (a subsidiary of Suntory).{{cite web |title=Schweppes |url=http://www.shakethatorangina.com/ |website=Schweppes }}
In China, Hong Kong and Taiwan, Swire's subsidiary Swire Coca-Cola produces Schweppes branded beverages.{{cite web|url=https://www.swirecocacola.com/en/Our-Business/Product-Portfolio.html|title=Product Portfolio|access-date=28 May 2021|publisher=Swire Coca-Cola}}
The Japanese Asahi Group bought Schweppes Australia in 2008 from Cadbury,{{cite web|url=https://www.smh.com.au/business/schweppes-sold-for-12bn-20081225-7558.html|title= Schweppes sold for $1.2bn |date= 25 December 2008 |access-date=15 August 2020}} and owns the trademark in Australia.
Mainstay Schweppes products include ginger ale (1870),{{cite web|url=http://www.schweppes.eu/product/ginger-ale/|title=Ginger Ale {{!}} Schweppes|access-date=28 February 2018}} bitter lemon (1957),{{cite web|url=http://www.cocktaildb.com/ingr_detail?id=360|title=Schweppes Bitter Lemon|access-date=9 November 2010}} and tonic water (the first carbonated tonic – 1871).{{Cite web|url=http://www.schweppes.eu/premium-mixers/|title=Premium Mixers {{!}} Schweppes|access-date=18 May 2017|archive-date=2 December 2018|archive-url=https://web.archive.org/web/20181202024657/http://www.schweppes.eu/premium-mixers/|url-status=dead}}
Marketing
During the 1920s and 1930s, the artist William Barribal created a range of posters for Schweppes.{{cite book|last=Simmons|first=Douglas A.|title=Schweppes® The First 200 Years|year=1983|publisher=Springwood Books|location=London|isbn=0-86254-104-2|url-access=registration|url=https://archive.org/details/schweppesfirst200000simm}} In 1946, the advertising agency S.T.Garland Advertising Service Ltd., London coined the word "Schweppervescence", which was used in banners advertising the brand during the Victory Day Parade in London.{{sfn|Simmons |1983 |p=80}} Thereafter it was used extensively in advertisements produced by Garlands, who sold copyright of this word to the Schweppes Company for £150 five years later when they relinquished the account.
An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence". Comedian Benny Hill also appeared in a series of Schweppes TV commercials in the 1960s.
Another campaign in the 1950s and 1960s, "Schweppeshire", was written by Stephen Potter, the inventor of gamesmanship.{{cite web |title=George Him website |url=http://www.georgehim.co.uk/schweppshire.html |website=georgehim.co.uk |access-date=9 January 2023}}
Another campaign, voiced by British actor William Franklyn, made use of onomatopoeia in their commercials: "Schhh… You know who." after the sound of the gas escaping as one opens the bottle.{{cite web|url=https://www.youtube.com/watch?v=Lo7xmIQyOMY |title=Schweppes Tonic Water TV Advert by O & M |date=12 September 2010 |publisher=Youtube |access-date=7 March 2013}}{{cite web|url=https://www.youtube.com/watch?v=Rg3pkhrO5Ts|title=Schweppes- Für die Macher von heuter|publisher=Youtube|access-date= 2 September 2015}}
References
External links
{{Commons category|Schweppes}}
- {{official website|http://www.schweppes.com/ }}
- [http://vimeo.com/64293831 Schweppes History Movie] - 13 minute video on the history of Schweppes
{{Dr Pepper Snapple brands}}
{{Ginger ales}}
{{citrus sodas}}
{{British Royal Warrant holders}}
{{Authority control}}
Category:Keurig Dr Pepper brands
Category:Soft drinks manufacturers