search marketing

Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).{{Cite web|url=https://marketingland.com/library/search-marketing-news|title=Search Marketing News & Tips from Marketing Land|website=Marketing Land|access-date=2019-11-05}} Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now typically used to describe paid search activities.{{Cite web|url=https://searchengineland.com/guide/what-is-sem|title=What Is Search Marketing?|website=Search Engine Land|access-date=2019-11-05}}