sensational spelling

{{Short description|Deliberate misspelling of a word for special effect}}

{{Globalize|date=February 2025|2=Anglophone}}

{{More citations needed|date=June 2021}}

Sensational spelling is the deliberate spelling of a word in a non-standard way for special effect.{{cite book|title=I Before "E" Except After "C": Spelling for the Alphabetically Challenged|publisher=Citadel Press|year=2008|last=Rozakis|first=Laurie E.|author-link=Laurie Rozakis|page=[https://archive.org/details/isbn_9780806528847/page/24 24]|isbn=978-0-8065-2884-7|url-access=registration|url=https://archive.org/details/isbn_9780806528847/page/24}}

Branding

File:Weet-bix- Early 20th century Tin.jpg branding]]

Sensational spellings are common in advertising and product placement. In particular, brand names such as Krispy Kreme Doughnuts (crispy cream), Weet-Bix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's Froot Loops (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.{{cite journal | last = Ross | first = Nigel | title = Writing in the Information Age | journal = English Today | volume = 22 | page = 40 | publisher = Cambridge University Press | year = 2006 | issue = 3 | doi = 10.1017/S0266078406003063| s2cid = 143850443 }}

See also

References