similarweb

The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company was described as a competitor to Alexa.{{cite web |title=Series A funding |date=24 September 2013 |url=https://techcrunch.com/2013/09/24/would-be-alexa-killer-similarweb-raises-an-additional-3-5-million |access-date=24 August 2014 |publisher=TechCrunch}}

On February 24, 2014, Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.{{cite web|title=TapDog Acquisition|date=20 March 2014|url=http://www.globes.co.il/en/article-similarweb-buys-startup-tapdog-1000926070|access-date=24 August 2014|publisher=Globes Inc.}}

In May 2021, Similarweb made its public debut on the NYSE at a $1.6 billion valuation.{{Cite web |last=Zara |first=Christopher |date=2021-05-12 |title=Similarweb stock makes NYSE debut in latest tech IPO: Here's what to know |url=https://www.fastcompany.com/90635743/similarweb-stock-makes-nyse-debut-in-latest-tech-ipo-heres-what-to-know |access-date=2021-05-22 |website=Fast Company |language=en-US}}{{Cite web |last=Solomon |first=Shoshanna |title=Digital analytics firm Similarweb to raise $180 million in NY IPO |url=https://www.timesofisrael.com/digital-analytics-firm-similarweb-to-raise-180-million-in-ny-ipo/ |access-date=2021-05-22 |website=timesofisrael.com |language=en-US}}

Similarweb develops tools that enable the analysis of the traffic and behavior of users on websites and apps. The service provides datasets and a platform marketed for individuals, teams, or companies requiring data for marketing, sales, and market research. The data is collected from a number of different sources that provide information about the internet and app usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.{{Cite journal |last1=Jansen |first1=Bernard J. |last2=Jung |first2=Soon-Gyo |last3=Salminen |first3=Joni |date=2022 |title=Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites |journal=PLOS ONE |volume=17 |issue=5 |pages=e0268212 |doi=10.1371/journal.pone.0268212 |doi-access=free |issn=1932-6203 |pmc=9140287 |pmid=35622858|bibcode=2022PLoSO..1768212J }}{{Cite web |title=Similarweb Data Methodology |url=https://support.similarweb.com/hc/en-us/articles/360001631538-SimilarWeb-Data-Methodology |website=support.similarweb.com}}

Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and is updated on a monthly basis with new data. Also, The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity and growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on downloads, installs and active user data.

Since its founding, Similarweb has made several acquisitions to expand its technology and data capabilities:

• 2015 – Swayy, a personalized content discovery platform developer.{{Cite web |date=20 July 2015 |title=Web traffic analytics co Similarweb acquires Swayy - Globes |url=http://www.globes.co.il/en/article-web-traffic-analytics-co-similarweb-acquires-swayy-1001054565 |access-date=2018-06-05 |website=Globes |language=he}}{{Cite web |date=20 July 2015 |title=Digital Measurement Service Similarweb Acquires Content Discovery Platform Swayy – TechCrunch |url=https://techcrunch.com/2015/07/20/digital-measurement-service-similarweb-acquires-content-discovery-platform-swayy/ |access-date=2018-06-05 |website=techcrunch.com |language=en-US}}
• 2015 – Quettra, a Silicon Valley–based mobile intelligence startup, to boost its mobile operations.{{cite web |date=10 December 2015 |title=Quettra Acquisition |url=https://techcrunch.com/2015/12/10/similarweb-buys-quettra-to-move-deeper-into-mobile-analytics-and-big-data/ |access-date=10 December 2015 |publisher=TechCrunch}}{{Cite news |date=2015-12-10 |title=Analytics company SimilarWeb acquires mobile intelligence startup Quettra for $10M+ |url=https://venturebeat.com/2015/12/10/analytics-company-similarweb-acquires-mobile-intelligence-startup-quettra-for-10m/ |access-date=2018-06-05 |work=VentureBeat |language=en-US}}
• 2021 – Embee to extend Similarweb's mobile user data sets.{{Cite web |date=10 November 2021 |title=Similarweb Acquires Leading Mobile-Insights Provider Embee Mobile |url=https://www.yahoo.com/now/similarweb-acquires-leading-mobile-insights-115500281.html |url-status=dead |archive-url=https://web.archive.org/web/20211205154051/https://www.yahoo.com/now/similarweb-acquires-leading-mobile-insights-115500281.html |archive-date=5 December 2021 |access-date=5 December 2021}}
• 2022 – "RankRanger" to extend Similarweb's offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite.{{Cite news |date=2022-05-16 |title=Similarweb Acquires Rank Ranger™, a Leading Provider of SEO and Search Rank Tracking Solutions |url=https://www.theglobeandmail.com/investing/markets/stocks/SMWB/pressreleases/8363150/ |access-date=2025-05-06 |work=The Globe and Mail |publisher=Business Wire |language=en-CA}}

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Category:Technology companies established in 2009

Category:Analytics companies

Category:Companies listed on the New York Stock Exchange

Category:Digital marketing companies of Israel

Category:Mobile applications

Category:Web analytics

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