spezi

{{short description|German soft drink brand}}

{{Use dmy dates|date=December 2024}}

{{Infobox brand

|name = Spezi

|logo =

|currentowner = Riegele

|introduced = 1965

|producttype = soft drinks

|markets = Germany

|website = [https://www.spezi.com/ www.spezi.com]

}}

File:Spezi (cola mix).JPG

Spezi ({{IPA|de|ˈʃpeːtsi}}) is the brand name for a soft drink owned by Brauhaus Riegele in Augsburg, Germany.[http://register.dpma.de/DPMAregister/marke/register/889780/DE Brand register] Spezi is a genericized trademark and the name is used as a generic term for a mixture of cola and orange soda (orangeade) in most German-speaking countries.

When the brand was registered in 1956, Riegele at first sold beer under the trademark. Since the 1970s, Spezi has been produced and bottled by different local breweries under a franchising agreement.{{citation|surname1=Philipp Vetter|periodical=DIE WELT|title=Spezi: Der bizarre Siegeszug der deutschen Brause|language=German|url=https://www.welt.de/wirtschaft/article154123724/Verduennter-Hustensaft-der-bizarre-Erfolg-des-Spezis.html|access-date=2018-09-02

}} The first Original Spezi Cola Orange TV commercial aired in 1989.[http://www.spezi.com/unternehmen/ueber-uns Kurze Geschichte von Original Spezi ColaOrange und des Spezi]

Paulaner also sells a similar product called "Paulaner Spezi" in Germany based on an agreement with Riegele from 1974 that a German court declared still valid in 2022.https://www.just-drinks.com/news/german-paulaner-brauerei-wins-right-to-use-spezi-name-in-trademark-battle-with-brauhaus-riegele/ The same product is available in the US under the name "Paulaner Sunset".

Most large beverage manufacturers sell similar products, though mostly in Germany, Austria, and Switzerland. Examples are Schwip Schwap by PepsiCo or Mezzo Mix by the Coca-Cola Company though most grocery store chains sell generic brand versions of the drink as well, usually called "Cola-Mix".

Spezi contains water, glucose-fructose syrup, sugar, orange juice concentrate (2.3%), lemon juice from lemon juice concentrate (0.8%), carbon dioxide, caramel color, phosphoric acid and citric acid, natural flavoring, caffeine, citrus extract, locust bean gum (stabilizer). There are also different versions, including a sugar-free one.