supersize
{{Short description|Size or an extent}}
{{Confused|Super Size Me}}
File:McDonald's Super Size products.jpg
Supersize means "larger than average or standard sizes; extremely large".{{cite web|url=http://www.merriam-webster.com/dictionary/supersize |title=Supersize - Definition and More from the Free Merriam-Webster Dictionary |publisher=Merriam-webster.com |date=2012-08-31 |access-date=2013-10-05}}{{Importance inline|date=April 2024}} The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size. In the United States, McDonald's introduced the supersized option in the summer of 1987.{{Citation|last=Liebig|first=Jason|title=McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987|date=2012-01-10|url=https://www.flickr.com/photos/jasonliebigstuff/6552760395/|access-date=2021-07-23}}
For Disney's 1988 film Who Framed Roger Rabbit, instead of running a Happy Meal promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience".{{Cite news|date=1988-07-03|title=Roger Rabbit and McDonald's|pages=166|work=Austin American-Statesman|url=https://www.newspapers.com/clip/82011022/roger-rabbit-and-mcdonalds/|access-date=2021-07-23}} The same held true for the 1993 Steven Spielberg film Jurassic Park, when McDonald's introduced their Dino-Sized drink and fry options.{{Citation|title=McDonalds Jurassic Park Dino Sized Commercial (1993)|url=https://www.youtube.com/watch?v=CJIkx9C8j_s |archive-url=https://ghostarchive.org/varchive/youtube/20211214/CJIkx9C8j_s |archive-date=2021-12-14 |url-status=live|language=en|access-date=2021-07-23}}{{cbignore}}
In March 2004, six weeks after the debut of Morgan Spurlock's heavily critical documentary Super Size Me,{{cite book|title=Sensible Politics: The Visual Culture of Nongovernmental Politics|last=McLagan|first=Meg|chapter=Imagining Impact: Documentary Film and the Production of Political Effects|editor-last1=McLagan|editor-first1=Meg|editor-last2=McKee|editor-first2=Yates|publisher=Zone Books|page=304}} McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.{{cite web|url=https://www.nbcnews.com/id/wbna4433307 |title=McDonald's phasing out super-size fries, drinks|work=NBC News |date=2004-03-03 |access-date=2013-10-05}}