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tagline

{{Short description|Short text used for marketing}}

{{distinguish|Advertising slogan}}

In entertainment, a tagline (alternatively spelled tag line[http://onelook.com/?w=tag+line&ls=a Dictionary definitions at OneLook.][http://onelook.com/?w=tagline&ls=a OneLook definitions.]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,{{efn|Such as a movie film or a television brand}} or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture.

Nom

Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-off.

Organizational usage

{{clarify|text=Referral networking organizations|date=January 2025}} may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.[https://www.amazon.com/Seven-Second-Marketing-Memory-Instantly/ Dr. Ivan Misner "Seven Second Marketing"]

=Difference from headlines=

{{further|Headline}}

The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.

Function

A tagline is sometimes used as a supplementary expression in promoting a motion picture or television program.{{efn|Another type of summary of a movie plot is the log line.}} It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan.{{efn|Taglines condense the conceptual message in a memorable sentence.}} A tagline for the movie series Star Wars, for example:

: Tagline: "A long time ago, in a galaxy far, far away..." – Star Wars{{cite web

|title=Taglines for Star Wars (1977)

|url=https://www.imdb.com/title/tt0076759/taglines

|publisher=IMDb

|access-date=2008-02-17}}

: Effect: It was a long time ago in a far, far away galaxy ...

Examples

{{Excessive examples|date=June 2018}}

{{Globalize|section|USA|2name=the United States|date=January 2019}}

=Film and television=

{{multiple image

| align =

| total_width = 270

| image1 = 1920 Erich Ludwig Stahl und Otto Arpke Anzeige Lichtbild-Bühne Plakat zum Horrorfilm "Du musst Caligari werden", DECLA.jpg

| alt1 = Two-color print advertisement by Erich Ludwig Stahl and Otto Arpke.

| image2 = 1920-02 anonyme KünstlerInnen Plakat Du musst Caligari werden, im Marmorhaus am Donnerstag, den 26. Februar.jpg

| alt2 = “You must become Caligari, at the Marble House on Thursday February 26”, unsigned poster.

| footer = “You must become Caligari” teaser campaign posters in German promoting the film The Cabinet of Dr. Caligari (1920){{cite AV media |people=Rudiger Suchsland (director) |year=2014 |title=Caligari - Wie der Horror ins Kino kam |trans-title=Caligari: How Horror Came to the Cinema |type=documentary |url=https://www.youtube.com/watch?v=Vjsb9-LGwio|language=german |publisher=ZDF|via=YouTube}}

}}

  • "You must become Caligari!" ({{langx|de|"Du musst Caligari werden!"}}) – The Cabinet of Dr. Caligari{{cite book |last=Robinson |first=David |title=Das Cabinet Des Dr. Caligari |year=1997 |publisher=British Film Institute |location=London |isbn=978-0-85170-645-0 |page=46}}
  • "Garbo talks!" – Anna Christie{{cite web|last1=Landazuri|first1=Margarita|title=Anna Christie (1930)|url=https://www.tcm.com/this-month/article/88525|website=Turner Classic Movies|date=January 2012|access-date=March 26, 2017}}
  • "Garbo laughs!" – Ninotchka{{cite web|title=Ninotchka|url=https://www.tcm.com/this-month/article/29874|first=Andrea|last=Foshee|quote=[']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's debut in talking pictures with Anna Christie in 1930.|website=Turner Classic Movies|access-date=2010-09-27}}{{cite web|last1=Hare|first1=Kurtiss|title=Ninotchka|url=http://www.nightlightcinema.com/film/1444/|website=The Nightlight Cinema|date=November 14, 2013|access-date=March 26, 2017|archive-date=March 26, 2017|archive-url=https://web.archive.org/web/20170326012145/http://www.nightlightcinema.com/film/1444/|url-status=dead}}
  • "Be afraid. Be very afraid." – The Fly{{cite news|first=Jon|last=Mooallem|title=How movie taglines are born|url=http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born/?page=full|work=Boston Globe|date=2004-02-29|access-date=2008-02-17|quote=the seminal tagline for The Fly ('Be Afraid. Be Very Afraid.') [...] 'Just when you thought it was safe to go back in the water...' (Who remembers that the line promoted 'Jaws 2,' not the original?)}}''{{cite news|title=Sands of Oblivion: Some Secrets Should Never be Unearthed!|url=http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|work=Horror Year Book|date=2008-02-07|access-date=2008-02-17|quote=That may be the second most over used tagline after 'In space no one can hear you scream.'|url-status=usurped|archive-url=https://web.archive.org/web/20080209194514/http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|archive-date=2008-02-09}}{{cite news|first=Hazel|last=Muir|title=In space no one can hear you scream|url=https://www.newscientist.com/article/mg18925421.400.html|work=New Scientist, issue 2542|date=2006-03-14|access-date=2008-02-17}}
  • "In space, no one can hear you scream." – Alien{{cite news|title=Sands of Oblivion: Some Secrets Should Never be Unearthed!|url=http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|work=Horror Year Book|date=2008-02-07|access-date=2008-02-17|quote=That may be the second most over used tagline after 'In space no one can hear you scream.'|url-status=usurped|archive-url=https://web.archive.org/web/20080209194514/http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|archive-date=2008-02-09}}{{cite news|first=Hazel|last=Muir|title=In space no one can hear you scream|url=https://www.newscientist.com/article/mg18925421.400.html|work=New Scientist, issue 2542|date=2006-03-14|access-date=2008-02-17}}
  • "Who you gonna call?" – Ghostbusters
  • "Love means never having to say you're sorry." – Love Story{{cite web|url=http://www.mtv.com/movies/movie/21324/moviemain.jhtml|archive-url=https://web.archive.org/web/20050520230513/http://www.mtv.com/movies/movie/21324/moviemain.jhtml|url-status=dead|archive-date=May 20, 2005|title=Love Story: MTV movies|access-date=2008-02-20|last=Erickson|first=Hal|work=Allmovie|quote=The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase}}{{cite news|first=Paul|last=Sir|title= It's heart warming to hear Dr Mahathir saying 'I'm sorry'|url=http://www.theborneopost.com/?p=17078|work=The Borneo Post|date=2007-04-21|access-date=2008-02-20}}{{cite news|first=Jerry|last=Abbott|title=The meaning of true love|url=http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531|work=The Torrington Telegram|date=2008-02-13|access-date=2008-02-20|quote=In 1970 the movie 'Love Story' with Ali McGraw [sic] and Ryan O’Neal coined the phrase: 'Love means never having to say you’re sorry.'|url-status=dead|archive-url=https://web.archive.org/web/20090221184006/http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531|archive-date=2009-02-21}}
  • "Every heist has its perfect plan. Until something goes wrong" – Money Heist{{Cite web |title=Money Heist TV Show FAQs: Episodes Guide, Seasons, Synopsis, & Release Date Details |url=https://faq.episodeairdate.com/frequently-asked-questions/money-heist/ |access-date=2024-04-02 |website=TV Show FAQs |language=en-US}}
  • "The truth is out there." – The X-Files
  • "Just when you thought it was safe to go back in the water..." – Jaws 2{{cite web|last1=Singer|first1=Matt|title=Just When You Thought It Was Safe To Go Back in the Water, Celebrate July 4th With Vintage 'Jaws' Reviews|url=https://www.indiewire.com/2012/07/just-when-you-thought-it-was-safe-to-go-back-in-the-water-celebrate-july-4th-with-vintage-jaws-reviews-129664/|website=IndieWire|date=July 4, 2012}}
  • "Nothing on earth could come between them." – Titanic{{cite book|editor1-last=Sandler|editor1-first=Kevin S.|editor2-last=Studlar|editor2-first=Gaylyn|title=Titanic: Anatomy of a Blockbuster|date=1999|publisher=Rutgers University Press|page=[https://archive.org/details/titanicanatomyof0000unse/page/117 117]|chapter=Women First: Titanic, Action-Adventure Films, and Hollywood's Female Audience|isbn=0-8135-2668-X|chapter-url=https://archive.org/details/titanicanatomyof0000unse/page/117}}
  • "Trapped in time. Surrounded by evil. Low on gas." – Army of Darkness
  • "Some houses are born bad." – The Haunting
  • "It knows what scares you." – Poltergeist
  • "We are not alone." – Close Encounters of the Third Kind
  • "The first casualty of war is innocence." – Platoon
  • "You'll believe a man can fly." – Superman
  • "Hell holds no surprises for them..." – The Devils{{cite web |title=The Devils |url=https://www.vintagemovieposters.co.uk/shop/the-devils-movie-poster/ |website=Vintage Movie Posters |date=1971}}
  • "This time, it's personal." – Jaws: The Revenge
  • "Act like you own the place." – Parasite{{cite web |last1=Pym |first1=Olivia |title=The Twisty, Gnawing Ending Of 'Parasite', Explained |url=https://www.esquire.com/uk/culture/film/a30805178/parasite-ending-explained/ |website=Esquire |access-date=6 September 2023 |date=26 October 2020}}
  • "Prepare for the ride of your life." - Extraction 2{{Cite web |title=Extraction 2 2023 Where to watch online? |url=https://episodeairdate.com/movies/extraction-2/ |access-date=2023-10-05 |website=Track TV Episodes |language=en-US}}
  • " The most violent men called one man the most violent." - Salaar: Part 1 – Ceasefire{{Cite web |title=Salaar: Part 1 – Ceasefire? |url=https://episodeairdate.com/movies/salaar-part-1-ceasefire/ |access-date=2023-10-05 |website=Episode Air Dates/Time |language=en-US}}

=Video games=

  • "Finish the Fight." – Halo 3{{cite web

|title=Taglines for Halo 3 (2007)

|url=https://www.imdb.com/title/tt0494232/taglines

|publisher=IMDb

|access-date=2015-02-07}}

  • "The gears of war are lubricated by the blood of soldiers" – Gears of War{{cite web

|title=Taglines for Gears of War (2006)

|url=https://www.imdb.com/title/tt0823463/taglines

|publisher=IMDb

|access-date=2015-02-07}}

|title=Taglines for Destroy All Humans! (2005)

|url=https://www.imdb.com/title/tt0433547/taglines

|publisher=IMDb

|access-date=2015-02-07}}

  • "Sinners welcome." – Saints Row[http://www.mobygames.com/game/xbox360/saints-row/adblurbs mobygames.com: Saints Row (Xbox 360)]
  • "It's the Zombie Apocalypse. Bring friends." – Left 4 Dead{{cite web

|title=Taglines for Left 4 Dead (2008)

|url=https://www.imdb.com/title/tt1323932/taglines

|publisher=IMDb

|access-date=2015-02-07}}

|title=Taglines for Shadow of the Colossus (2005)

|url=https://www.imdb.com/title/tt0486673/taglines

|publisher=IMDb

|access-date=2015-02-07}}

  • "Prepare to die" – Dark Souls{{Cite news|url=https://www.pcgamer.com/bandai-namco-teases-new-project-with-the-tagline-prepare-to-dine/|title=Bandai Namco's 'Prepare to Dine' project is an action RPG called Code Vein [updated]|work=pcgamer|access-date=2018-06-22|language=EN-GB}}
  • "Go beyond death" – Dark Souls II{{Cite news|url=https://www.vg247.com/2013/04/07/dark-souls-2-tagline-is-go-beyond-death/|title=Dark Souls 2 tagline is "Go Beyond Death" - VG247|date=2013-04-07|work=VG247|access-date=2018-06-22|language=en-US}}
  • "Only embers remain..." – Dark Souls III{{Cite news|url=http://comicbook.com/2015/06/15/dark-souls-3-debut-trailer-2016-release-confirmed/|title=Dark Souls 3 Debut Trailer, 2016 Release Confirmed|work=Comicbook.com|access-date=2018-06-25|language=en}}
  • "War. War never changes" – Fallout{{Cite news|url=http://racketmag.com/articles/war-never-changes-but-fallout-keeps-getting-better/|title=War Never Changes, But Fallout Keeps Getting Better... - Racket Magazine|date=2015-06-04|work=Racket Magazine|access-date=2018-06-22|language=en-US}}
  • "Go to Hell" – Dante's Inferno{{cite web

|title=Taglines for Dante's Inferno (2010)

|url=https://www.imdb.com/title/tt1409575/taglines

|publisher=IMDb

|access-date=2015-02-07}}

  • "Revenge solves everything" – Dishonored{{Cite news|url=http://spelmolnet.se/2012/10/revenge-solves-everything/|title=Revenge solves everything|date=2012-10-23|work=Spelmolnet|access-date=2018-06-25|language=sv-SE}}
  • "Lose your mind. Eat your crew." – Sunless Sea{{Cite news|url=https://kotaku.com/lose-your-mind-eat-your-crew-1612298505|title=Lose Your Mind. Eat Your Crew.|last=Grayson|first=Nathan|work=Kotaku|access-date=2018-06-22|language=en-US}}
  • "This world doesn’t need a hero, it needs a professional." – The Witcher 3: Wild Hunt{{Cite news|url=https://twitter.com/witchergame/status/707214676799557636?lang=en|title=The Witcher on Twitter|work=Twitter|access-date=2018-06-22|language=en}}
  • "Good Night. Good Luck." – Dying Light{{Citation|title=Dying Light (Video Game 2015)|url=https://www.imdb.com/title/tt3706490/taglines|access-date=2018-06-22}}
  • "And so the nightly hunt begins..." – Bloodborne{{Cite web|url=http://www.future-press.com/index.php?sect=books&buch_id=390|title=Future Press - Books|website=www.future-press.com|language=en|access-date=2018-06-22}}
  • "Our story begins at the end of the world." – Everybody's Gone to the Rapture{{Cite news|url=https://twitter.com/sonysantamonica/status/632265508134514688?lang=en|title=Santa Monica Studio #GodofWar on Twitter|work=Twitter|access-date=2018-06-22|language=en}}
  • "Prepare to drop" – Halo 3: ODST{{Citation|title=Halo 3: ODST (Video Game 2009)|url=https://www.imdb.com/title/tt1446689/taglines|access-date=2018-06-25}}
  • "Murder your maker." – Prototype 2{{Cite news|url=https://www.engadget.com/2010/12/04/murder-your-maker-vga-teaser-site-updated-with-prototype-foota/|title='Murder Your Maker' VGA teaser site updated with Prototype footage|work=Engadget|access-date=2018-06-25|language=en-US}}
  • "Remember Reach" – Halo: Reach{{Citation|title=Halo: Reach (Video Game 2010)|url=https://www.imdb.com/title/tt1723639/taglines|access-date=2018-06-22}}
  • "'Dilemma' doesn't begin to describe it." – Mass Effect{{Cite web|url=https://www.usgamer.net/articles/the-first-mass-effect-is-a-great-game-not-just-for-its-time-but-for-all-time|title=The First Mass Effect is a Great Game Not Just for its Time, But for All Time|website=USgamer.net|date=14 March 2017|language=en|access-date=2018-06-22}}
  • "Run. Think. Shoot. Live." – Half-Life{{Cite web|url=http://combineoverwiki.net/wiki/Half-Life|title=Half-Life - Combine OverWiki, the original Half-Life wiki and Portal wiki|website=combineoverwiki.net|language=en|access-date=2018-06-22}}
  • "John Romero's about to make you his bitch." – Daikatana{{Cite news|url=http://www.escapistmagazine.com/news/view/100748-John-Romero-Apologizes-for-Trying-to-Make-You-His-Bitch|title=John Romero Apologizes for Trying to Make You His Bitch|work=The Escapist|access-date=2018-06-22|language=en-US|archive-date=2010-06-29|archive-url=https://web.archive.org/web/20100629055327/http://www.escapistmagazine.com/news/view/100748-John-Romero-Apologizes-for-Trying-to-Make-You-His-Bitch|url-status=dead}}
  • "Everybody dies." – DEFCON{{Cite book|url=https://books.google.com/books?id=RyhQBwAAQBAJ&q=everybody+dies+defcon+tagline&pg=PA138|title=The Silence of Fallout: Nuclear Criticism in a Post-Cold War World|last1=Blouin|first1=Michael|last2=Shipley|first2=Morgan|last3=Taylor|first3=Jack|date=2014-09-26|publisher=Cambridge Scholars Publishing|isbn=9781443868037|language=en}}
  • "Kill with skill." – Bulletstorm{{Cite web|url=http://www.ign.com/articles/2011/02/23/bulletstorm-review|title=Bulletstorm Review|last=Gies|first=Arthur|date=2011-02-22|website=IGN|language=en-US|access-date=2018-06-22}}
  • "Bring us the girl, wipe away the debt." – BioShock Infinite{{Cite news|url=https://www.gamingcutter.com/bioshock-infinite-rules-the-gaming-world/|title=Bioshock Infinite Rules the Gaming World|date=2014-02-13|access-date=2018-06-22|language=en-US}}
  • "Welcome home." – Fallout 4{{Cite news|url=https://www.eurogamer.net/articles/2015-06-02-fallout-4-is-real-and-its-being-revealed-tomorrow|title=Fallout 4 is real and it's being revealed tomorrow|work=Eurogamer.net|access-date=2018-06-22|language=en}}
  • "Rise up" – Street Fighter V{{Cite news|url=https://www.destructoid.com/street-fighter-v-s-zeku-is-looking-pretty-complex-in-this-character-guide-467248.phtml|title=Street Fighter V's Zeku is looking pretty complex in this character guide|work=destructoid|access-date=2018-06-22}}
  • "Brothers to the end." – Gears of War 3{{Citation|title=Gears of War 3 (Video Game 2011)|url=https://www.imdb.com/title/tt1638317/taglines|access-date=2018-06-22}}
  • "Stand tall, and shake the Heavens!" – Xenogears{{Cite web|url=https://en.wikiquote.org/wiki/Xenogears|title=Xenogears - Wikiquote|website=en.wikiquote.org|language=en|access-date=2018-06-22}}
  • "Fear the Future" – Metro 2033{{Citation|title=Metro 2033 (Video Game 2010)|url=https://www.imdb.com/title/tt1675746/taglines|access-date=2018-06-22}}
  • "Everything is true." – The Secret World{{Cite web|url=https://www.polygon.com/2012/10/18/3523240/the-secret-world-review-deep-ones-and-zeros|title=The Secret World review: deep ones and zeros|website=Polygon|date=18 October 2012|language=en|access-date=2018-06-22}}
  • "Outlaws to the end." – Red Dead Redemption{{Cite news|url=https://gamerant.com/info-screens-red-dead-redemption-coop-pack-trung-24674/|title=Info and Screens For First Red Dead Redemption Co-Op Pack|date=2010-06-09|work=Game Rant|access-date=2018-06-22|language=en-US}}
  • "Let's challenge you to Play Better" – PUBG{{Cite news|url=https://thegraphiccard.com/5-best-graphics-cards-for-pubg-in-2021/|archive-url=https://web.archive.org/web/20210301094359/https://thegraphiccard.com/5-best-graphics-cards-for-pubg-in-2021/|url-status=usurped|archive-date=March 1, 2021|title=Player Unknown Battle Ground|date=2021-03-19|access-date=2021-03-19|language=en-US}}
  • "Anton would not be pleased" - Far Cry 6{{Cite web|title=Far Cry 6 Weapons List - Handheld Minigun and more (June 2021) {{!}} CPU AND GPU|url=https://cpuandgpu.com/far-cry-6-weapons-list-handheld-minigun-and-more/|access-date=2021-06-13|website=cpuandgpu.com|language=en-US}}

=Novels=

=E-texts=

Websites also often have taglines. The Usenet use taglines as short description of a newsgroup. The term is used in computing to represent aphorisms, maxims, graffiti or other slogans.

In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (often witty or humorous).

See also

Notes

{{notelist}}

References

{{Reflist|2}}

External links

  • [http://www.taglinedb.com A List of Famous Taglines]. taglinedb.com{{dead link|date=May 2020}}

Category:Film advertising material

Category:Advertising slogans

Category:Phrases