talk:Casetify
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{{Connected contributor (paid)|User1=SBCornelius|U1-employer=Outspoken Media,|U1-client=Casetify |U1-otherlinks=COI declared: Also see User:SBCornelius}}
Suggesting expansion of the article
I've added my COI tag here and would like to suggest expansion of this article. As always, I'm open to feedback in service of consensus building. As a first step toward building a consensus, I hope all can agree that the current article is inadequate given the cultural significance of the subject.
Since there are currently no sections, I propose initial edits that bring this article in line with the format of similar articles by improving the initial summary paragraph, adding a history section, improving and correcting data in the Infobox, and including discussion what makes the company socially significant.
I'm including a proposed draft below, so please feel free to weigh in with any appropriate feedback. Thanks for your time and I look forward to hearing your thoughts on the subject. SBCornelius (talk) 20:23, 13 December 2022 (UTC)
::: {{partially done}} Hi {{reply to|SBCornelius}} I think this can be done with a few changes:
:1. consolidate the list of products in "Casetify now produces..." to just say technology accessories, or similar, this reads WP:promotional. I'll omit the list of products.
:2. "The demand for individual Casetify products is frequently driven by their visibility among celebrities and influencers, such as Kylie Jenner and Gigi Hadid." is subjective and could also be considered promotional. omitting this for now.
:3. i'll also include these additional references to support fastest growing tech company: [https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/]https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ and [https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out]https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out.
:Melodies1917 (talk) 18:24, 6 January 2023 (UTC)
::Hi @Melodies1917: Thank you for the feedback and help. SBCornelius (talk) 21:18, 9 January 2023 (UTC)
::Also, I'd written a couple of sections that I didn't include in my original request so as to not overwhelm the page. Your feedback about what you didn't include was helpful and has me wondering what you might think about these sections:
:::(Perhaps in the History section)
:::The company reports a compound annual growth rate of 70% with 2022 sales projected to exceed US$300 million. Casetify received its first external funding in June 2021 when the venture capital firm C Ventures acquired 10% of Casetify in a deal worth an undisclosed amount.{{Cite web |last=Lee |first=Zinnia |title=Hong Kong’s Adrian Cheng Targets Millennials By Investing In Tech Accessories Brand Casetify |url=https://www.forbes.com/sites/zinnialee/2021/06/30/hong-kongs-adrian-cheng-targets-millennials-by-investing-in-tech-accessories-brand-casetify/ |access-date=2022-10-19 |website=Forbes |language=en}}{{Cite web |title=Tech in Asia - Connecting Asia's startup ecosystem |url=https://www.techinasia.com/casetifys-external-investment-adrian-chengs-ventures |access-date=2022-10-20 |website=www.techinasia.com |language=en-US}}
:::Products & Technology
:::Most products are made with 50%-65% recycled materials.{{Cite web |last=Stewart |first=Sri Rain |last2=Stewart |first2=Sri Rain |date=2021-06-11 |title=The Best Phone Cases from CASETiFY |url=https://www.rollingstone.com/product-recommendations/electronics/best-casetify-phone-cases-1175819/ |access-date=2022-10-19 |website=Rolling Stone |language=en-US}}{{Cite web |title=Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone |url=https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |access-date=2022-10-19 |website=AppleInsider |language=en}} In 2022, the company introduced ReCASETiFY, a program that manufactures new phone cases with materials from recycled phone cases sent in by consumers using ISO 14000 standards.{{Cite web |date=2022-09-28 |title=Our 8 Favorite Eco Friendly Phone Cases - The Eco Hub |url=https://theecohub.com/eco-friendly-phone-cases/ |access-date=2022-10-19 |website=theecohub.com |language=en-US}}{{Cite web |last=Stewart |first=Sri Rain |last2=Stewart |first2=Sri Rain |date=2021-06-11 |title=The Best Phone Cases from CASETiFY |url=https://www.rollingstone.com/product-recommendations/electronics/best-casetify-phone-cases-1175819/ |access-date=2022-10-19 |website=Rolling Stone |language=en-US}}{{Cite web |last=Altland |first=Rikka |date=2022-02-04 |title=Tested: CASETiFY's new iPhone 13 MagSafe cases back steep price tags with recycled builds |url=https://9to5toys.com/2022/02/04/casetify-recycled-iphone-magsafe/ |access-date=2022-10-19 |website=9to5Toys |language=en-US}} Not all Casetify products support Apple's MagSafe technology for the iPhone 12 and IPhone 13.{{Cite web |title=Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone |url=https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |access-date=2022-10-19 |website=AppleInsider |language=en}}
:::Casetify Impact and Ultra Impact cases have drop height ratings up to four times what is required to be considered military grade.{{Cite web |last=published |first=Beth Nicholls Contributions from Kulsoom Middleton |date=2022-10-17 |title=The best phone cases in 2022: protect your smartphone from everyday life |url=https://www.digitalcameraworld.com/buying-guides/best-phone-cases |access-date=2022-11-10 |website=digitalcameraworld |language=en}} The Impact and Ultra Impact offer protection from drops of 8.2 and 9.8 feet,{{Cite web |last=published |first=Karen S. Freeman |date=2019-11-25 |title=CASETiFY Ultra Impact Case review: Ultra cute and protective |url=https://www.imore.com/casetify-ultra-impact-case-review |access-date=2022-11-10 |website=iMore |language=en}}{{Cite web |last=published |first=Beth Nicholls Contributions from Kulsoom Middleton |date=2022-10-17 |title=The best phone cases in 2022: protect your smartphone from everyday life |url=https://www.digitalcameraworld.com/buying-guides/best-phone-cases |access-date=2022-11-10 |website=digitalcameraworld |language=en}} while the Bounce Case can protect devices from falls as high as 21 feet.{{Cite web |last=Zibreg |first=Christian |date=2022-09-09 |title=The new iPhone 14 cases from Casetify survive the highest drop heights |url=https://www.idownloadblog.com/2022/09/09/casetify-iphone-14-cases-announcement/ |access-date=2022-11-10 |website=iDownloadBlog.com |language=en-US}}
:::The products with the highest level of protection are made with plant-based materials and utilize impact-absorbing features like air chambers, reenforced corners and ribs that distribute energy.{{Cite web |last=Zibreg |first=Christian |date=2022-09-09 |title=The new iPhone 14 cases from Casetify survive the highest drop heights |url=https://www.idownloadblog.com/2022/09/09/casetify-iphone-14-cases-announcement/ |access-date=2022-11-10 |website=iDownloadBlog.com |language=en-US}} Fashion-focused products utilize leather and mirrored materials.{{Cite web |last=published |first=Christine Chan |date=2022-02-08 |title=CASETiFY MagSafe Leather Case review: Wrap your iPhone in fun, sustainable leather |url=https://www.imore.com/casetify-magsafe-leather-case-review |access-date=2022-11-10 |website=iMore |language=en}}{{Cite web |title=Casetify Mirror case for iPhone helps you look good on the go |url=https://www.cultofmac.com/743980/casetify-mirror-case-iphone/ |access-date=2022-11-10 |website=www.cultofmac.com}}
:::Web3 and NFT
:::Casetify has partnered with the owners of Bored Ape NFTs to license phone and computer cases that feature BAYC NFT
::What are your thoughts on including information like this to further round out the article? Thanks again! SBCornelius (talk) 21:31, 9 January 2023 (UTC)
:::I think the history section is suitable, especially since it is well-sourced. For the Products section, the ReCASETiFY part can be slotted into History. The rest is just a little too marketing-y to be appropriate, at least in my opinion. The NFT part is ok, except for the tail-end, the CEO's personal purchases are not relevant to the company's business dealings, at least in this context. ASpacemanFalls (talk) 10:16, 11 February 2023 (UTC)
Updated InfoBox
{{edit COI|P}}
I've pulled data to update and expand the Info Box. See below. Any feedback is appreciated. SBCornelius (talk) 21:41, 9 January 2023 (UTC)
:{{Infobox company
| name = Casetify
| logo = Casetify logo.png
| former_name = Casetagram
| type = Private
| industry = Phone accessory
| founded = {{Start date and years ago|df=yes|2011|10|01}} in Hong Kong
| founder = {{ubl|Ronald Yeung|Wesley Ng}}
| location_city = Hong Kong; Los Angeles, California
| area_served = Worldwide
| products = Mobile phone accessories
iPad accessories
Apple Watch accessories
MacBook accessories
| num_employees = 1,000https://www.tatlerasia.com/people/wesley-ng
| website = {{url|casetify.com}}
}} SBCornelius (talk) 21:41, 9 January 2023 (UTC)
:File:Yellow check.svg Partly done: The HQ information is unsourced and conflicts with information in the article. The information about the product line is too detailed given the context of the article. I've added the employee number field. Thanks! Actualcpscm (talk) 19:56, 19 March 2023 (UTC)
