tealeaf
{{About|Acoustic's experience analytics software||Tea}}
{{Infobox company
| name = Acoustic Experience Analytics (Tealeaf)
| type = Privately held company
| foundation = 1999
| location_city = New York City, New York
| website =
| location_country = USA
| industry = Marketing Cloud software
}}
Tealeaf was a company providing analytics software for web and mobile applications.{{cite news|date=July 15, 2019|title=Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing|page=F2|work=Business Wire|url=https://www.businesswire.com/news/home/20190715005462/en/Introducing-Acoustic-New-Marketing-Cloud-Bringing-Humanity}}
Tealeaf's products are used to provide visibility into the online customer experience by capturing, analyzing and replaying session details of customers' visits to find site errors or issues and understand the impact that transaction failures have on business processes.{{cite news | url=http://www.cio.com/article/508591/Bluefly_Focuses_on_the_Customer_Experience_Where_It_Counts |author=Cindy Waxer |title=Bluefly's Bug Zapper |work=CIO Magazine |date=November 23, 2009}}
It is available in both software as a service (SaaS) and on-premises versions.
History
Tealeaf was founded by Robert Wenig, Randi Barshack, and Igor Tsyganskiy in November 1999{{cite news |title=TeaLeaf Technology to Raise the Bar on Understanding The Effectiveness of Complex Web Sites |work=PR Newswire |date=May 8, 2000}} as an independent spin-off of SAP AG. In developing web-based software for SAP, Wenig found it very difficult to reproduce problems reported by users. He came up with the idea that web sites could have a "black box" similar to an airplane cockpit voice recorder to understand what happened during any user visit.http://www.cio.com/article/31165/TeaLeaf_Technology_Tools_Lets_You_See_Your_Website_As_Your_Audience_Does, CIO, June 15, 2002 He developed software to record all the dynamically generated HTML at the network level and store it for later searching and visual replay. While the technology was originally created to assist software developers the technology has since been adapted for use by business users, call centers and legal compliance groups within organizations.http://www.computerworld.com/newsletter/0,4902,90445,00.html?nlid=APP, ComputerWorld, February 26, 2004
On May 1, 2012 Tealeaf signed an agreement to be acquired by IBM. Terms were not disclosed. The deal was closed on June 13 2012.
{{cite news |title=IBM Completes Acquisition of Tealeaf Technology | url=http://www-03.ibm.com/press/us/en/pressrelease/37982.wss | archive-url=https://web.archive.org/web/20120616015128/http://www-03.ibm.com/press/us/en/pressrelease/37982.wss | url-status=dead | archive-date=June 16, 2012 |work=IBM |date=June 13, 2012}}
Tealeaf was a component of IBM's customer analytics portfolio, including heritage Coremetrics{{Cite web|url=http://www.ibm.com/software/info/coremetrics-software/|title=Us-en_software_HP}} web analytics technologies. In late 2014 IBM introduced a SaaS-based version of Tealeaf (Tealeaf On Cloud) as a complement to its on-premises deployment model.{{Cite web|url=http://www.ibm.com/commerce/us-en/campaigns/customer-experience-management/|title=Supply chain solutions}} In June 2016 IBM integrated the SaaS-based version of Tealeaf into its IBM Customer Experience Analytics offering, combining it with web analytics and multi-channel journey analytics.
In April 2019 IBM announced the sale of IBM marketing and commerce assets to Centerbridge Partners. This group of products included Tealeaf.{{Cite web|url=https://www.ibm.com/investor/article/ibm-to-divest-select-software-products-04042019.html|title = IBM to Divest Select Software Products to Centerbridge Partners}}{{Cite web|url=https://newsroom.ibm.com/2019-04-04-Centerbridge-Partners-to-Acquire-IBMs-Marketing-Platform-and-Commerce-Software-Offerings-to-Form-Standalone-Marketing-and-Advertising-Technology-Company|title = Centerbridge Partners to Acquire IBM's Marketing Platform and Commerce Software Offerings to Form Standalone Marketing and Advertising Technology Company}}
By July 2019, Tealeaf and other former-IBM analytics were branded as "Acoustic" analytics.{{Cite news |title= After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic |date= July 15, 2019 |author= Allison Schiff |access-date= August 31, 2021 |url= https://www.adexchanger.com/platforms/after-sale-to-pe-firm-ibm-watson-marketing-rebrands-as-acoustic/ |work= Ad Exchanger}}