the Fader
{{short description|New York-based music magazine}}
{{Use mdy dates|date=July 2024}}
{{Infobox magazine
| title = The Fader
| image_file = FADER-logo.jpg
| image_alt =
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| founder = {{ubl|Rob Stone|Jon Cohen}}
| firstdate = {{Start date|1999}}
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| country = United States
| based = New York City
| language = English
| website = {{URL|thefader.com}}
| issn = 1533-5194
}}
The Fader is a magazine established in 1999 as an outlet for Cornerstone Agency,{{Cite web |last=Aswad |first=Jem |date=November 6, 2019 |title=The Fader Fires Content Head Eric Sundermann Amid Sexual Misconduct Allegations |url=https://variety.com/2019/music/news/fader-fires-eric-sundermann-sexual-misconduct-1203395096/ |access-date=July 3, 2023 |website=Variety |language=en-US}} a marketing and public relations firm established by Rob Stone and Jon Cohen.{{Cite web |last=Pell |first=Damion |date=September 30, 2015 |title=Mr. Vegas, Kenny 'Dope' Gonzalez, Steve Lobel, DJ Moortje, Rob Stone (The Fader/Cornerstone), Matt Black (Ninja Tune), Chuckie, Munchi and more confirmed for first hip-hop, bass and beats conference during Amsterdam Dance Event. |url=https://www.decodedmagazine.com/ade-beats-announces-key-speakers/ |access-date=July 3, 2023 |website=Decoded Magazine |language=en-US}} The magazine covers music, style and culture.{{cite web |url=http://advertising.thefader.com/about/ |title=Fader Media : About |work=thefader.com |year=2015 |access-date=February 4, 2015 |archive-date=July 26, 2014 |archive-url=https://web.archive.org/web/20140726112459/http://advertising.thefader.com/about/ |url-status=dead }}
History and work
It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films, Fader Label and Fader TV. It was the first print publication to be released on iTunes.{{cite web |url=http://www.mediapost.com/publications/article/44274/fader-mag-to-distribute-issues-on-itunes.html |title=Fader Mag To Distribute Issues on iTunes |first=Erik |last=Sass |publisher=Media Daily News |quote=This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes |date=June 8, 2006 |access-date=September 28, 2009 |archive-date=February 4, 2015 |archive-url=https://web.archive.org/web/20150204163004/http://www.mediapost.com/publications/article/44274/fader-mag-to-distribute-issues-on-itunes.html |url-status=live }}
=The Fader Fort=
The magazine hosted The Fader Fort, an annual invitation-only event at Austin, Texas's South by Southwest (SXSW).{{Cite news |last=Sisario |first=Ben |date=March 15, 2011 |title=The Fader Fort: At the Edge of South by Southwest |url=https://www.nytimes.com/2011/03/16/arts/music/the-fader-fort-at-the-edge-of-south-by-southwest.html |access-date=June 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331}}{{Cite news |date=2024-04-01 |title=For some artists, anonymity is the new fame |url=https://www.washingtonpost.com/lifestyle/style/for-some-artists-anonymity-is-the-new-fame/2012/03/29/gIQAoexujS_gallery.html |access-date=2024-06-04 |work=Washington Post |language=en-US |issn=0190-8286}} Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.{{cite news | url=http://artsbeat.blogs.nytimes.com/2010/10/22/an-airy-respite-from-cmjs-subterranean-scene/ | title=An Airy Respite from CMJ's Subterranean Scene | newspaper=The New York Times | first=Ben | last=Sisario | date=October 22, 2010 | access-date=January 21, 2011 | archive-date=October 28, 2010 | archive-url=https://web.archive.org/web/20101028103434/http://artsbeat.blogs.nytimes.com/2010/10/22/an-airy-respite-from-cmjs-subterranean-scene/ | url-status=live }}{{Cite web | url=http://www.thefader.com/2010/10/19/presenting-the-fader-fort-nyc-2010-lineup-and-rsvp/ | publisher=Fader | title=Presenting the Fader Fort NYC 2010 Lineup | date=October 19, 2010 | access-date=January 21, 2011 | archive-date=August 12, 2019 | archive-url=https://web.archive.org/web/20190812105001/https://www.thefader.com/2010/10/19/presenting-the-fader-fort-nyc-2010-lineup-and-rsvp | url-status=live }}
The festival has featured over 900 performances, including ones by Drake.{{Cite news |last=Ifeanyi |first=KC |date=February 12, 2018 |title=Here’s The Next Best Thing To Being At The Fader Fort During SXSW |url=https://www.fastcompany.com/40529061/fader-fort-slideshow |access-date=June 4, 2024 |work=Fast Company}} In 2020, it moved to being an online event due to the coronavirus pandemic.{{Cite web |last=Webb |first=Eric |title=Fader Fort returns! But online, not during SXSW, and supporting Austin charities |url=https://www.statesman.com/story/entertainment/music/2020/03/27/fader-fort-returns-but-online-not-during-sxsw-and-supporting-austin-charities/1450995007/ |access-date=2024-06-04 |website=Austin American-Statesman |language=en-US}}
=Charity=
In 2023, the magazine announced FADER and Friends Vol. 1, a collection of 44 cover songs from 44 artists, to raise money for trans rights organisations.{{cite web |title=The FADER Announces FADER and Friends Vol. 1, Plans to Donate Proceeds to Trans Rights Organizations |url=https://www.pastemagazine.com/music/transgender-rights/fader-and-friends-vol-1-trans-rights-organizations |website=Paste Magazine |access-date=June 28, 2024}}
References
{{Reflist}}
External links
- {{Official website}}
{{DEFAULTSORT:Fader}}
Category:African-American magazines
Category:Bimonthly magazines published in the United States
Category:Lifestyle magazines published in the United States
Category:Music magazines published in the United States
Category:Independent magazines
Category:Magazines established in 1999
Category:Magazines published in New York City
Category:1999 establishments in New York City
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