tissot

Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). His son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'."A LOOK BACK AT TISSOT." Montres Publiques, 26 July 2021, https://montrespubliques.com/new-1minute-reads/a-look-back-at-tissot Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire.{{cite web |url=http://www.tissot.ch/?mod_communication/chapter_history |title= Tissot Official Website: History |publisher=Tissot |access-date=2009-09-18}} Russia became Tissot's greatest market, with the brand gaining popularity even in the Tsar's court; so Charles Tissot, Charles-Émile's son, moved to Moscow in 1885 to manage the branch his father had set up there.{{cite web |title=Tissot watches, Innovation Since 1853 |url=https://www.firstclasswatches.co.uk/blog/2018/05/tissot-innovation-since-1853/ |website=First Class Watches |access-date=26 September 2023}}

In 1929, the global financial collapse brought the entire watch industry to a standstill, and Omega and Tissot forged an alliance under the leadership of Paul Tissot-Daguette, who had been trained at Tissot and became Omega's chief executive officer in 1930.{{cite web |title=From SSIH to Swatch Group: The rescue of the Swiss watch industry |url=https://www.watchmaster.com/en/journal/stories-en/how-ssih-became-the-swatch-group-which-rescued-the-swiss-watch-industry |website=Watchmaster |access-date=26 September 2023}} The merger formed Société Suisse pour l'Industrie Horlogère (SSIH),{{rp|208}} and Tissot-Omega watches from this era are sought after by collectors.

Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in the Jura mountains. Tissot was used for timing downhill skiing in Switzerland in 1938, and for the Davis Cup in 1957.{{cite web |title=A Brief Tour of Tissot |url=https://superwatchman.com/a-brief-tour-of-tissot/ |website=Superwatchman |publisher=Superwatchman AB |access-date=26 September 2023}}

SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry),{{Cite book|url=https://www.tissotwatches.com/media/downloadable/pocket_book_en.pdf|title=The Story of a Watch Company|author=Estelle Fallet|publisher=Tissot|year=2002|isbn=2-940333-00-9}}{{rp|208–209}} then SMH (Société Suisse de Microélectronique et

d’horlogerie; 1983–1985).{{rp|20–22}}

SMH took the name of the Swatch Group in 1998.{{rp|20–22}} Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products.{{cite web|url=http://www.swatchgroup.com/brands_and_companies/watches_and_jewelry/middle_range|archive-url=https://web.archive.org/web/20180422170501/http://www.swatchgroup.com/brands_and_companies/watches_and_jewelry/middle_range|archive-date=22 April 2018|url-status=unfit|title=Middle Range watches – (Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein)|website= The Swatch Group}}

Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.{{cite web |title=Cycling |url=https://www.swisstiming.com/sports/cycling-track/ |website=Swiss Timing |access-date=26 September 2023}}

File:HK 上水 Sheung Shui 上水廣場 Landmark North mall shops November 2020 SS2 27.jpg

The company motto/slogan of Tissot is "Innovators by Tradition"{{Cite web|url=https://medium.com/@swisswatchbrand/tissot-the-innovator-by-tradition-240de7e82112|title=Tissot — The "Innovator By Tradition"|author=|date=30 March 2018|website=Swiss Watch Brand|access-date=2019-02-04}} and its mission statement is "gold value at silver price".{{Cite web |title=Tissot® official website |url=https://www.tissotwatches.com/en-us/collection/all-our-watches/t-gold.html |access-date=2022-09-10 |website=Tissot Watches}}

Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 1929–30. Tissot was also one of the first companies to manufacture an antimagnetic wristwatch in the early 1930s."THE 1-MINUTE HISTORY OF ANTI-MAGNETIC WATCHES." Montres Publiques, 12 June 2019, https://montrespubliques.com/1minute-reads/the-1-minute-history-of-anti-magnetic-watches?rq=tissot The Tissot company was also the first to make watches out of plastic (Idea 2001 in 1971), stone (the Alpine granite RockWatch in 1985), mother of pearl (the Pearl watch in 1987), and wood (the Wood watch in 1988).

Tissot introduced its first tactile watch, with "T-Touch," technology in 1999; watches containing this technology have touch-sensitive sapphire crystals to control various functions including compass, barometer, altimeter and thermometer. The 2014 T-Touch Expert Solar and T-Touch Lady Solar had 25 functions.{{cite web|url=http://www.anytimewatches.com/en/the-new-tissot-t-touch-expert-solar.html|title=The New Tissot T-Touch Expert Solar|publisher=Anytime Watches|date=14 November 2014}}

File:Tissot - 1958.jpg|Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding

File:Tissot watch.jpg|Tissot 1853 hand watch in Chennai Tamil Nadu

File:Tissot_Couturier_watch_on_hand.jpg|Tissot Couturier

File:Tissot Handaufzug, 1958.jpg|Tissot 1958

File:Tissot Twotimer.jpg|Tissot Twotimer, 1990

File:Tissot PRC 200 T17.1.586.52.jpg|Tissot PRC 200 (T17.1.586.52)

File:Tissot pocket watch, open - 20110212.jpg|Tissot pocket watch, open

Tissot has partnered with a wide range of celebrities from basketball players, actors, cricket players, to MotoGP racers to be their brand ambassadors. Tissot brand ambassadors have included: Tony Parker, Liu Yi Fei, Virat Kohli, Deepika Padukone, Huang Xiaoming, Jorge Lorenzo, Thomas Lüthi, Neha Kakkar, Marc Márquez and Rana Daggubati, Simon Gong Jun.{{Cite web|url=https://www.tissotwatches.com/en-us/tissot-world-ambassadors|title=Official Tissot Website – Meet our ambassadors|website=www.tissotwatches.com|access-date=2023-09-07}} Tissot is also currently the official watch for the NBA.{{cite web |title=NBA Renewal announcement 2021 |url=https://www.tissotwatches.com/en-en/magazine-news-55.html |website=www.tissotwatches.com |access-date=9 June 2023 |date=20 October 2021}}

Tissot watches have been worn by Catherine, Princess of Wales, Sarah Bernhardt, singer Carmen Miranda, Grace Kelly, and Nelson Mandela.

{{Unreferenced section|date=July 2022}}

James Stewart wore a Tissot watch in Rear Window. T-Touch watches have been worn by Angelina Jolie in the movies Lara Croft Tomb Raider: The Cradle of Life and Mr. & Mrs. Smith. Simon Pegg wore a T-Touch in Mission: Impossible – Rogue Nation.{{Citation needed|date=August 2022}}. Richard Roundtree appears to wear a Tissot PR 516 with steel rally bracelet in Shaft. Indian actor Kamal Haasan wore a Tissot watch in 2008 Tamil film Dasavathaaram.

Tissot has been the official timekeeper responsible for timing in several sports including MotoGP, the International Ice Hockey Federation, the Union Cycliste Internationale, the International Basketball Federation (FIBA), the International Fencing Federation, the Women's National Basketball Association,{{cite web|url=https://www.espn.com/nba/story/_/id/13813208/nba-watchmaker-tissot-announce-multi-year-partnership|title=NBA, watchmaker Tissot announce multiyear partnership|publisher=ESPN|access-date=23 February 2016}} for many years. In basketball it has sponsored the Swiss national team,[http://www.fiba.basketball/eurobasket/2017/qualifiers/Switzerland/#iset=716054ac-6f03-4c86-8f2a-8e4bccbd32dc&iid=73368a21-f38b-4a95-a006-2d913f206dd5 FIBA EuroBasket 2017], FIBA.com, Retrieved 31 August 2017. the Chinese Basketball Association, the NBA and other related events, teams, and organizations. On 20 November 2019 it was announced that Tissot would serve as the official timekeeper and results service for the 2022 World Games.[https://www.theworldgames.org/news/The-World-Games-2022-32/Tissot-Official-Timekeeper-of-The-World-Games-2021-1975 Tissot Official Timekeeper of The World Games 2021], The World Games, Retrieved 16 July 2022

{{Portal|Companies}}

• List of watch manufacturers
• Swiss Made

{{Reflist}}

{{Commons category}}

• {{Official website}}

{{Authority control}}

Category:The Swatch Group

Category:1853 establishments in Switzerland

Category:Swiss companies established in 1853

Category:Manufacturing companies established in 1853

Category:Le Locle

Category:Swiss watch brands

Category:Companies based in the canton of Neuchâtel